The Amazing Content Marketing of ‘Anchorman 2’
Ron Burgundy’s kind of a big deal; if you don’t believe us, just turn on your TV. San Diego’s greatest treasure is all over the place lately, making damn sure you know about his grand cinematic return, Anchorman 2: The Legend Continues. We’re not kidding around when we say Ron Burgundy’s all over the place.… Read More…
10,000 Hours in 10 Minutes: Tom Schulte on Authentic Content
Studies have shown that it takes about 10,000 hours to be an expert in something. Our studies show it only takes 10 minutes to read one of our expert interviews, where you learn from the experts! Today we’re chatting with Tom Schulte of Linked 2 Leadership – a group of global professionals dedicated to leadership… Read More…
10,000 Hours in 10 Minutes: Dave Davies, The CEO on SEO
Have 10 minutes? Sure you do. Because it takes only 10 minutes to read one of our expert interviews, but 10,000 hours to become an expert. So you get to have the latter by doing only the former. Sounds like a good deal! Three big letters: SEO. That’s our main topic for today. We thought… Read More…
How to Get Your Site Noticed During the Holidays
Unless you’re Walmart.com or Santa.com, the holiday season is one of the most difficult periods of the year to attract and retain website traffic. Not only are there over 1.3 billion websites out there (we counted them all), but many people just don’t care about the Internet this time of year. They’d rather be spending… Read More…
How Your Company Should Approach This Whole ‘Giving Tuesday’ Thing
Thanksgiving has passed, and you’ve long finished eating (hopefully.) The madness of Black Friday and Cyber Monday has faded, and your Christmas shopping is starting to shape up. Make way now for Giving Tuesday! Don’t worry, Confused Stock Photo Man, we’re here to educate! Giving Tuesday is a brand new holiday tradition, the roots of which… Read More…
Reaping the Positive PR of Staying Closed for Thanksgiving
Traditionally, Thanksgiving was an undisputed holiday for just about everybody, save for emergency workers and football players. However, these past few years, many major companies have realized that if they close on Thanksgiving, they don’t make money that day. And if there’s anything a multi-billion dollar conglomerate hates, it’s those horrible minutes and seconds where… Read More…
Van Damme Goes Viral for Volvo
If I told you that Jean Claude Van Damme and Enya were the stars of the hottest viral video in the world right now, you’d probably tell me to take my acid-washed jeans and go the heck home. But no, there’s no flux capacitor involved here; just an amazing ad for Volvo and Volvo Dynamic Steering. A… Read More…
7 Simple Ways to Get More Google+ Followers
So you’ve managed to hit the coveted 1,000 friends mark on Facebook, and your Twitter account is humming along nicely. Um, are you forgetting something? Yes you are. It’s called Google+. Yes, they are still “making that thing,” and while it’s nowhere near as popular as the aforementioned social media giants, Google+ is actually more important… Read More…
When Siamese Twins Attack
It made sense. Kind of. I guess. The job posting was seeking two actors to play conjoined twins at an upcoming tech convention. My friend, Michelle, would play the role of WordPress (a major web design platform), and I would play the role of Media Shower (the company that hired us). By being stitched together,… Read More…
The Incredible First Sentences of 25 Famous Books
In a 150,000-word novel, perhaps no words are more important than the first ones. At its best, a novel’s opening line raises questions, piques interest, and creates intrigue. It hooks the reader completely, and forces them to devour the rest of the story because the first handful of words were so damn good. “Once upon… Read More…