Marketing Content Idea Generator


This guide is for busy marketers who are looking for help in generating new content ideas for their business. From blog titles to video scripts, we’ve got copy-and-paste AI prompts that you can use with tools like ChatGPT, as well as best practices and protips to come up with content that converts.

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First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or a similar AI tool:

Hello! I’m a busy marketing manager who wants to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following ten questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or key differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview to serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the marketing overview for accuracy, asking any clarifying follow-up questions if needed.

Then, Generate Your Content Ideas

In the same chat session, paste the following prompt:

Based on this marketing overview, I want to create content ideas for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  • What are your current content marketing goals or objectives?
  • Have you identified any gaps or areas where you need more content?
  • What types of content have you used successfully in the past?
  • Are there any specific keywords or topics you want to prioritize in your content?
  • Do you have a content calendar or schedule in place?
  • Are there any seasonal or industry-specific trends to consider in your content strategy?
  • What is your preferred content format (e.g., blog posts, videos, infographics)?
  • Do you have in-house content creators, or do you outsource content creation?
  • Have you conducted audience research to understand their content preferences?
  • Are there any budget constraints or resource limitations for content creation?

Based on my answers, please generate a few content ideas. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the generated ideas for accuracy, asking any clarifying follow-up questions if needed.

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More AI Prompts for Refining Content Ideas

Once you’ve generated your content ideas, here are follow-up prompts that you can use to polish and perfect them:

  1. Refine tone and style:
    “Adjust this content to be more [formal/playful/conversational].”
  2. Expand on ideas:
    “Elaborate on the main points of this concept.”
  3. Generate alternative headlines:
    “Provide different headline options for this topic.”
  4. Add depth with examples:
    “Incorporate real-life examples from [industry/context] to support this content.”
  5. Create compelling hooks:
    “Craft an attention-grabbing opening for this piece.”
  6. Check for clarity:
    “Ensure that this content is easy to understand and jargon-free.”
  7. Explore different angles:
    “Suggest alternate approaches to this subject.”
  8. Incorporate data and statistics:
    “Include relevant data points or statistics from [data source or industry] to bolster credibility.”
  9. Optimize for SEO:
    “Identify key SEO keywords and phrases for this content.”
  10. Tailor to audience preferences:
    “Adjust the content to align with my target audience’s interests and pain points.”

Best Practices for Marketing Content Ideas

  1. Define Clear Objectives: Start with specific content goals and key performance indicators (KPIs).
  2. Know Your Audience: Research and understand your target audience’s preferences and pain points.
  3. Keyword Research: Conduct thorough SEO keyword research to optimize content for search.
  4. Create a Content Calendar: Plan and schedule content in advance to maintain consistency.
  5. Diversify Formats: Explore various content formats like blogs, videos, infographics, and podcasts.
  6. Quality Over Quantity: Prioritize high-quality, valuable content over sheer volume.
  7. Analyze and Adapt: Regularly review performance data to refine your content strategy.

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Frequently Asked Questions About marketing Content Ideas

What is SEO, and why is it crucial for content creation?

SEO, or Search Engine Optimization, is vital because it helps your content rank higher in search results, driving more organic traffic and visibility to your website.

How can I come up with fresh content ideas regularly?

Use tools like keyword research and competitor analysis to identify trending topics and gaps in your industry and brainstorm content that addresses these areas.

How do I ensure my content remains engaging to readers?

Incorporate storytelling, visuals, and interactive elements to keep your audience interested and encourage longer engagement.

Is it necessary to have a content calendar?

Yes, a content calendar helps maintain consistency, plan ahead, and align content with your marketing goals and events.

What role do headlines play in content effectiveness?

Headlines are critical; they grab the reader's attention and convey the main idea, so craft compelling and descriptive headlines that entice clicks.

How can I measure the success of my content marketing efforts?

Use key metrics like traffic, conversion rates, and engagement to gauge content performance; regularly analyze these metrics and adjust your strategy accordingly.

Should I outsource content creation or keep it in-house?

It depends on your resources and expertise. Outsourcing can bring fresh perspectives, while in-house teams have a deep understanding of your brand.

What's the role of visuals and multimedia in content?

Visual elements like images, videos, and infographics enhance content appeal and help convey complex information more effectively.

How do I repurpose existing content for maximum impact?

Repurpose content by turning blog posts into videos, creating infographics from data, or updating and expanding older articles to reach new audiences.

Protips for Keeping Content Ideas Fresh

  1. Audience Research: Understand your audience. Conduct thorough research to uncover their preferences and interests.
  2. Keyword Optimization: Target relevant keywords. Integrate high-ranking keywords naturally into your content.
  3. Content Calendar: Plan strategically. Use a content calendar to organize topics and maintain consistency.
  4. Visual Storytelling: Enhance with visuals. Utilize images and videos to engage and convey your message effectively.
  5. Repurposing Content: Maximize content value. Repurpose existing content into different formats to reach a wider audience.
  6. User-Generated Content: Foster engagement. Encourage users to create and share content related to your brand.
  7. Data-Driven Insights: Analyze metrics. Use data to make informed decisions and adapt your content strategy.
  8. Interactive Content: Engage your audience. Create quizzes, polls, and interactive content to boost engagement.

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