Media Shower

Call To Action Generator (+ AI Prompts and Examples)

marketer who uses the CTA generator

Creating great Call To Action (CTA) campaigns for your marketing or sales project has never been easier! This guide includes AI prompts, expert tips, and FAQs to enhance your marketing response and boost your audience engagement.

First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or similar AI tool:

Hello! I’m a busy marketing manager who wants to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following ten questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or key differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview to serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the marketing overview for accuracy, asking any clarifying follow-up questions if needed.

Then, Generate Some Calls to Action

In the same chat session, now paste the following prompt:

Based on this marketing overview, I want to create some calls to action for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  1. What type of action do you want your audience to take?
  2. What signals resonate with this audience (urgency, comfort, value, etc.)?
  3. What specific pain point or desire does your call to action directly address?
  4. How can you incorporate a sense of personalization or customization into your call to action?
  5. Where will your CTA be placed, and in what context?
  6. What objections might your audience have, and how can your call to action overcome those objections?
  7. Can you integrate persuasive psychological triggers (scarcity, reciprocity, authority, etc.) into your call to action
  8. How can you use visual elements (icons, buttons, color contrasts) to guide attention toward the call to action?
  9. What is your call to action’s optimal length and format to maintain clarity and impact?
  10. What is the level of commitment required for the action?

Based on my answers, please generate a draft call to action. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the call to action for accuracy, asking any clarifying follow-up questions if needed.

Unleash the potential of your content with our guide to crafting powerful calls to action. Contact us today to get started!

AI Prompts for Improving Calls to Action

Once you’ve drafted your CTAs using the prompts above, use these prompts to polish and perfect them:

  1. To improve the tone: Adapt the CTA tone to be more enthusiastic/urgent/empathetic.
  2. To refine the length: Condense or expand the CTA while retaining its impact and clarity.
  3. To emphasize benefits: Highlight the key benefits of taking action in the CTA.
  4. To improve personalization: Incorporate the recipient’s name or other personalized elements into the CTA.
  5. To infuse emotion into the CTA: Inject emotions like excitement or curiosity into the CTA to evoke a more robust response.
  6. To build trust: Integrate trust signals or social proof to enhance credibility in the CTA.
  7. To include a value proposition: Strengthen the CTA by aligning it more closely with your offering.
  8. To create a sense of exclusivity: Craft the CTA to convey a sense of exclusivity or limited-time opportunity.
  9. To clarify your desired action: Simplify and make the action steps within the CTA clearer and more straightforward.
  10. To use visual language: Describe the CTA with a visual language that paints a vivid mental image.

10 CTA Best Practices

  • Empathetic alignment: Craft CTAs that resonate deeply with your audience’s needs, pain points, and aspirations. Connect the CTA’s message to their needs, making it more irresistible.
  • Action-oriented language: Utilize strong action verbs to invoke an immediate sense of urgency and motivation. Words like “transform,” “unleash,” and “ignite” inspire action and excitement.
  • Specificity and clarity: Eliminate ambiguity by providing precise details about what the action entails. Clear and concise CTAs leave no room for confusion and increase conversion rates.
  • Personalization: Tailor CTAs based on user behavior, preferences, or demographics. Dynamic content that aligns with their interests increases the likelihood of a positive response.
  • Visual hierarchy: Design CTAs with visual hierarchy in mind. Make them visually distinct by using contrasting colors, bold fonts, or strategic placement to draw attention.
  • Fear of Missing Out (FOMO): Leverage FOMO psychology by highlighting time-sensitive or limited-quantity offers. Convey that not taking action might lead to missing out on valuable opportunities.
  • Contextual relevance: Ensure the CTA is contextually relevant to its accompanying content. A seamless transition from the content to the CTA enhances user experience.
  • Micro-commitments: Break down larger actions into smaller, manageable steps. Gradually leading users through a series of micro-commitments increases the likelihood of them completing the main action.
  • Multivariate testing: Go beyond A/B testing by experimenting with multiple variations of CTAs simultaneously. This provides insights into complex user behavior and preferences.
  • Data-driven refinement: Continuously analyze performance metrics and user behavior to refine your CTAs. Incorporate insights into your strategy for ongoing improvement.

announcing our CTA generator

Frequently Asked Questions About Calls to Action


How can I use urgency effectively in my CTAs?

Use time-sensitive language, limited-time offers, and countdown timers to create a sense of urgency and prompt immediate action.


What role does color psychology play in CTA design?

Select colors that evoke desired emotions and align with your brand, as different colors can influence users' actions and decisions.


How do I balance being persuasive and not overwhelming with CTAs?

Prioritize user experience by placing CTAs strategically, using whitespace, and ensuring the CTA's relevance to the content.


What's the optimal placement for CTAs on a webpage?

Position CTAs above the fold, within the content, and at the end of articles to cater to users at different stages of engagement.


How can I create mobile-friendly CTAs that drive conversions?

Design responsive CTAs, minimize form fields, and ensure quick load times to enhance mobile user experience and conversions.


What's the significance of micro-copy in CTAs?

Craft concise and persuasive micro-copy, such as button text and tooltips, to reinforce the CTA's message and encourage clicks.


What's the role of psychological triggers in CTA effectiveness?

Incorporate psychological principles like social proof, reciprocity, and scarcity to influence user behavior and drive CTA engagement.


How do I optimize CTAs for email marketing campaigns?

Place CTAs prominently, use contrasting colors, and provide a clear value proposition within your emails to encourage clicks.


What's the future of CTAs with emerging technologies like voice search and AI?

Embrace the future of CTAs by optimizing for voice search with conversational language and exploring AI-driven personalization to deliver hyper-relevant CTAs that adapt to user preferences in real-time.


How can I maintain CTA visibility without sacrificing page load times?

Optimize image sizes, minimize unnecessary scripts, and consider lazy loading techniques to ensure fast page performance while keeping CTAs accessible.


10 Protips for Calls to Action

  1. Craft persuasive copy by employing compelling language. Use persuasive words that evoke action and emotion.
  2. Improve your visual design impact by using attention-grabbing visuals. Design CTAs with contrasting colors and clear graphics.
  3. Test and refine based on results from experimentation with diverse variations. Try different wording, colors, and placements to find what resonates.
  4. Create a seamless mobile experience by ensuring mobile responsiveness. Prioritize mobile-friendly designs for a better user experience.
  5. Ensure contextual relevance by matching your CTAs to your content. Connect CTAs to the theme and purpose of the surrounding content.
  6. Position your CTAs strategically and for maximum visibility. Place CTAs where users’ attention is naturally focused.
  7. Guide user engagement with clear directions. Use concise language to lead users towards action steps.
  8. Use a minimalist approach because less is often more. Keep CTAs concise, focusing on the core message and action.
  9. Improve cognitive fluency by opting for simple language. Use clear and familiar words to enhance readability.
  10. Feedback and iteration matter, so you must act on user feedback. Continuously refine your CTAs based on user interactions and insights.

Transform casual readers into engaged customers with Media Shower’s powerful calls to action – click here to start now.

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