Writing Brand Guidelines with AI (+ Prompts)

woman sitting and working on her brand guidelines

Welcome to our comprehensive guide on writing brand guidelines with AI, specifically tailored for busy marketing managers. You’ll learn actionable AI prompts, FAQs, and best practices to streamline your brand identity in minutes using AI tools.

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First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or a similar AI tool:

Hello! I’m a busy marketing manager who wants to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following ten questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or key differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview to serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the marketing overview for accuracy, asking any clarifying follow-up questions if needed.

Then, Generate Your Brand Guidelines

In the same chat session, paste the following prompt:

Based on this marketing overview, I want to create brand guidelines for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  1. What are your primary brand colors, and why were they chosen?
  2. Do you have a brand logo? If so, describe its design elements and significance.
  3. What fonts or typography styles are associated with your brand, and why were they selected?
  4. Can you provide any specific brand messaging or taglines you use in your marketing materials?
  5. Are any existing brand assets, such as images or icons, integral to your branding?
  6. Describe your brand voice or brand personality.
  7. Are there any brand values or principles that guide your business, and how should they be reflected in your brand guidelines?

Based on my answers, please generate a draft brand guideline. Leverage the 24 VIA character strengths where appropriate. Then let’s check the brand guideline for accuracy, asking any clarifying follow-up questions if needed.

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More AI Prompts for Writing Brand Guidelines

Below are a series of prompts you can use with AI tools like ChatGPT to enhance and refine your brand guidelines:

  • Enhance Brand Messaging: Refine our brand messaging to emphasize our core values and unique selling points.
  • Logo Refinement: Provide recommendations for refining our logo design to reflect our brand identity better.
  • Color Palette Evaluation: Suggest adjustments to our brand color palette for improved visual impact and consistency.
  • Typography Tweaks: Recommend font changes or enhancements to align with our brand’s personality.
  • Tagline Perfection: Craft a memorable tagline that succinctly captures our brand essence and mission.
  • Voice and Tone Guidelines: Create clear guidelines for maintaining a consistent voice and tone across all communication channels.
  • Visual Asset Guidelines: Specify guidelines for creating and using visual assets, ensuring brand coherence.
  • Competitor Analysis: Analyze competitors’ branding strategies and propose ways to stand out in the market.
  • Customer Persona Alignment: Tailor our brand guidelines to resonate better with our target audience’s needs and pain points.
  • Brand Values Integration: Incorporate our core brand values into every aspect of our branding strategy.
  • Brand Consistency Check: Evaluate existing marketing materials for adherence to brand guidelines and suggest improvements.

10 Best Practices for Writing Brand Guidelines

  • Enhance brand clarity: Ensure your brand guidelines are clear, concise, and easily understood by all team members. They should cover visual, written, and other creative components thoroughly. 
  • Maintain consistency: Maintain a consistent brand identity across all communication channels and materials.
  • Enhance accessibility: Ensure audience accessibility is addressed within your brand guidelines. This ensures that you place this priority at the forefront of your brand. 
  • Flexibility: Allow some flexibility within guidelines to adapt to evolving market trends and customer preferences.
  • Align your brand guidelines with your core values: Ensure that your guidelines reflect and reinforce your brand’s core values and mission across visual decisions and messaging.
  • Make regular updates: Schedule regular reviews and updates to keep your brand guidelines relevant and effective. Many brands revisit their guidelines annually or immediately before any brand change decisions.
  • Adapt cross-functional collaboration: Involve cross-functional teams in developing and implementing brand guidelines.
  • Train and educate your team: Invest in training and resources to educate your team on adhering to brand guidelines.
  • Allow feedback: Establish a feedback loop to gather input and insights for continuous improvement. These changes may be integrated on a rolling basis or during annual reviews. 
  • Ensure legal compliance: Ensure that your brand guidelines align with legal and ethical standards in your industry.

professional man holding a laptop

10 Frequently Asked Questions (FAQs) About Writing Brand Guidelines

What are brand guidelines?

Brand guidelines are rules and recommendations that define how a brand should be presented visually and verbally to maintain consistency and strengthen brand identity.

Why are brand guidelines important?

Brand guidelines ensure a consistent and cohesive brand image, which helps build brand recognition and customer trust. Without guidelines, there isn’t a way to define a brand identity or the concrete steps needed to implement it across different media channels.

How do I create brand guidelines?

To create brand guidelines, start by defining your brand's core elements like logo, colors, fonts, and messaging, and then document how they should be used across various media. Follow up with clear directions on messaging (tone, ideas, etc.).

What should be included in brand guidelines?

Brand guidelines typically include instructions on logo usage, color schemes, typography, tone of voice, and guidelines for various marketing materials.

How can I ensure my team follows brand guidelines?

To ensure adherence, educate your team on the guidelines, provide easy access, and implement a feedback system for monitoring and improvements.

Are brand guidelines the same as a style guide?

While they overlap, style guides primarily focus on writing and content style, while brand guidelines encompass broader aspects of visual and verbal brand representation.

Should brand guidelines be updated regularly?

Updating brand guidelines periodically is essential to adapt to changing market trends and evolving brand identity.

Can brand guidelines evolve over time?

Brand guidelines can evolve to reflect changes in your business, market, and customer preferences while maintaining core brand elements.

How can I ensure global brand consistency?

Consider creating region-specific addendums within your brand guidelines while maintaining core brand elements for global consistency.

What happens if I need brand guidelines?

Without brand guidelines, your brand may lack consistency, which makes building a strong and recognizable brand identity challenging.

10 Protips for Writing Brand Guidelines

  1. Ensure Inclusivity and Diversity
    Ensure your brand guidelines address inclusivity and diversity, reflecting your commitment to a broader audience. This includes questions of representation and inclusion in imagery, language, etc.
  2. Include Digital Guidelines for Online Presence
    Including guidelines specific to digital platforms and media channels, addressing responsive design, social media graphics, template structures, video requirements, and online brand presence for platform-specific business or landing pages.
  3. Provide Instructions for Photography and Imagery Selection
    Provide instructions on the types of images and visual content that should be used to maintain brand consistency.
  4. Define Messaging Hierarchy
    Define the hierarchy of your messaging elements, such as taglines, value propositions, and mission statements.
  5. Create Localized Guidelines for Global Reach
    If your brand operates globally, create guidelines for adapting branding to different markets and cultures.
  6. Specify Alignment of User-Generated Content
    Specify how user-generated content should align with brand guidelines when shared on social media or other platforms.
  7. Detail Crisis Communication Adaptations
    Detail how your brand’s voice and messaging should adapt during crisis situations or sensitive issues.
  8. Explain Brand Assets Management:
    How to manage and store digital brand assets, such as logos and templates, for easy access and use.
  9. Develop a Process for Consistency Audits
    Develop a process for conducting regular audits to ensure brand consistency across all touchpoints.
  10. Continuously Monitor Competitive Analysis
    Monitor competitors’ branding strategies and adjust your guidelines to stay competitive.

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