Great technology is the basis for any blockchain project. However, for a project to succeed, it will need users. That is where blockchain building comes into play.

In this article, you will learn how blockchain building can help turn your blockchain venture into a success story.

What is Blockchain Building?

Blockchain building is the practice of clearly articulating your message, getting that message out to as many people as possible, and then, convincing new users to join your blockchain project.

In other words, blockchain building provides the building blocks you need to grow a thriving blockchain ecosystem.


Building Blocks for a Thriving Blockchain Ecosystem

To turn your project into a flourishing ecosystem you will need users, and lot’s of them.

More users = more value. It’s that simple!


To attract the critical mass of users you will require to benefit from the network effect, you need to put all the right building blocks into place.

The 3 Basic Blockchain Building Blocks are:

  • Building a Smart Message
  • Building the List
  • Building Users

Building a SMART Message

Building a SMART message means articulating your project’s message in a way that is clear and simple to understand, even for non-tech-savvy individuals.

SMART stands for Simple Memorable And Repeatable Technology. That means your messaging must be easy to understand, easy to remember, and easy to explain. Moreover, it should focus on either making or saving money as that is what users are interested in the most.

Building the List

Building a list refers to growing a list of potential users of your blockchain project. That list can include email subscribers, Twitter followers, Telegram group users, and other types of social media following.

A high-quality list can help your blockchain project in a myriad of ways from finding beta testers who share valuable feedback to gaining your first users on the day you go live.

Building Users


Building users means creating an on-ramp via a powerful Call-to-Action (CTA) that turns the individuals on your list into users. Converting the members of your list (or anyone coming in contact with your project for the first time) to users is fundamentally what blockchain building is all about.

Remember, more users = more value!

To learn how to turn your project into a blockchain success story, grab your copy of the “Blockchain Building Basics” eBook (FOR FREE!) by filling out the form below.

Download the eBook here and get ready to start building your blockchain!

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Thank you for downloading the “Blockchain Building Basics” eBook. If you want help with building your blockchain, contact us today!