Imagine having a marketing assistant that works 24/7 to analyze data, generate content, and optimize campaigns, all without so much as a coffee break.
AI marketing tools are bringing us closer to that vision by the hour. Staying ahead of the curve is both challenging and time-consuming, so you need to use all the tools at your disposal—and we’ll cover them in this guide.
Here are the top 10 AI tools revolutionizing content marketing. Read on to learn how to save time, increase efficiency, and drive better results.
Automate Your Content Creation
Here’s the one we’ve all seen before. Who hasn’t heard of ChatGPT?
These content-generating AI tools can generate blog posts, social media content, and other written materials in seconds. By combing the web for information, they summarize and repackage the available information in whatever way best suits your query.
The practical benefits are massive: a steady stream of content, reduced work burdens on human writers, and quick adaptation to trending topics. Even if you’re not comfortable relying on AI to craft your final product, these tools provide a quick and easy way to research, brainstorm, or even edit.
AI content creation has definitely generated a lot of buzz, but just because a tool is famous doesn’t make it the best.
Our favorite? The Media Shower Content Brief Generator.
Enhancing SEO Strategies
Search Engine Optimization (SEO) determines how well your page ranks on indexing sites like Google. But SEO specialists can be costly, making AI SEO tools like Clearscope and MarketMuse very attractive.
By analyzing vast amounts of data to recommend keywords, optimize content, and predict search trends, these tools can vastly improve the viability and cost-efficiency of your SEO strategies. The results include better search rankings, increased website traffic, and greater visibility across the board.
SEO is highly competitive, and everyone wants to rank first. To get the most out of your AI SEO tools, be sure you’re using them at each stage of your content creation process, from auditing existing content to crafting new publication strategies.
Our favorite? The Media Shower AI Headline Generator.
Personalizing User Experiences
Netflix and Amazon have long led the pack in personalizing the platform experience for each user, and those algorithms keep them at the top of the market.
By analyzing a user’s past behaviors and preferences, AI tools can present tailored recommendations to ensure that the platform experience matches the user’s wants and needs. Companies using these tools consistently report increased user engagement, higher conversion rates, and improved customer satisfaction.
Naturally, AI personalization marketing only yields optimal results if applied correctly. Marketers should select a tool that not only personalizes the user experience through emails, websites, and social media but also measures effectiveness, yielding valuable insights through data.
Our favorite? Intellimize.
Optimizing Marketing Campaigns
Speaking of valuable insights, AI tools that collect and analyze data—like Albert and Pega—are among the most important items in a marketer’s toolbox.
Using data-driven Machine Learning, these tools have the ability to optimize your targeting, present new creative elements, and reallocate your budget—all in real time and tailored to your strategies. The end goal is boosted engagement and improved ROI by evaluating and improving each stage of your marketing strategy.
Of course, most companies have ongoing marketing strategies already. The best tools should seamlessly integrate into your campaigns to make data-driven adjustments without disruption.
Our favorite? Albert.
Leveraging Predictive Analytics
Analyzing current behaviors is one thing, but if you can leverage AI to make predictions about future behaviors, you’ll gain a serious competitive edge. Just ask Salesforce Einstein or IBM Watson!
Using reliable historical data, AI tools can use past insights to forecast trends, customer behaviors, and campaign outcomes. If companies trust their predictive analytics, they can utilize those predictions to anticipate coming trends and adopt proactive marketing efforts.
Still, nobody has a crystal ball, and predictive analytics can be tricky. To lower the risk, you should feed only the most reliable data into a tool with a proven track record of generating actionable insights.
Our favorite? Salesforce Einstein.
Improving Customer Support
Nobody likes to be left on hold for hours while waiting on a customer service agent. That’s where AI-powered chatbots like Drift and Intercom come in, providing instant customer support.
Handling routine questies without human intervention, these chatbots reduce workloads by escalating only the most complex questions to human agents. Not only do these efforts lower operational costs, but they increase customer satisfaction by reducing response times across the board.
Marketers must remember that these chatbots represent your company as much as any human agent. AI is only as good as the data it’s trained on, and you’ll want your chatbots to be polite, helpful, and accurate!
With that in mind, your chatbot should contain an impressive training capacity and the ability to integrate with other support systems.
Our favorite? Drift.
Enhancing Social Media Management
If you’ve ever tried managing a social media strategy, you’ll know it is an extensive and lengthy process. Luckily, tools like Hootsuite Insights and Sprout Social can lighten the load.
These AI tools automate basic tasks, like post scheduling, while measuring your engagement metrics across channels. Some even offer tailored suggestions to optimize your results! These functions help human managers save time, maintain consistent posting schedules, and improve their strategies as a whole.
The best tools not only provide extensive and flexible automation possibilities, but also comprehensive data analytics for you to monitor and adjust your campaigns. The better your data, the more effective your improvements will be.
Our favorite? Hootsuite.
Creating Engaging Video Content
If a picture is worth a thousand words, just imagine the value of a well-placed video! Fortunately, AI tools like Magisto and Lumen5 can put you on the right path by assisting with video editing and creation.
These tools diversify your toolbox by automating certain editing processes, suggesting new creative elements, or even personalizing your content depending on the targeted audience. If done right, these AI-enhanced videos can provide a vital boost to your engagement metrics and increase the efficacy of your marketing campaign.
Some of these tools can be quite complex, with numerous functionalities to customize your raw footage. You’ll want a model that can support experienced videographers while remaining accessible to less specialized workers.
Our favorite? Lumen5.
Utilizing AI Chatbots for Marketing
Chatbots aren’t just handy for customer support. Leading AI tools like Chatfuel or ManyChat can also use chatbots to support your marketing efforts.
Through automated interactions, these chatbots can play a valuable role in discovering prospects, gathering information, and encouraging conversion. They can enhance each stage of the customer relationship management process, generating and nurturing leads to give your efforts a vital efficiency boost.
To take full advantage, you’ll need a model that can fully integrate AI chatbots into your marketing workflows. That means setting up conversational flows, tracking interactions, and optimizing performance.
Our favorite? Chatfuel.
Analyzing Data for Actionable Insights
Ask any marketer about their methods and you’ll hear the word data time and time again. That’s why the potential of data analytics tools like Tableau or Google’s Analytics Intelligence cannot be underestimated.
Using advanced AI capabilities, these tools can analyze large datasets to uncover trends, patterns, and insights that might be missed by human analysts. Armed with these insights, you’ll be in a much better position to make informed decisions and strategic improvements to your marketing campaigns.
Ideally, your decision-making process will be able to make the most of your data-driven insights at each stage. The best tools provide data integration, dashboard setup, and intuitive interpretations to make their insights actionable and easy to understand.
Our favorite? Tableau.
Marketer’s Takeaway
There’s no doubting the potential of AI in content marketing. Companies that are really embracing it are already enjoying increased efficiency, better targeting, improved engagement, and higher ROI.
And it’s only going to get better.
No matter which tool you prefer, there’s one consistent thing in the world of AI: it moves fast. This technology is evolving at breakneck speeds, so buckle up. It’s going to be a fast-paced ride!
Media Shower has the leading AI marketing platform, combined with an award-winning creative team. Click here to get a 14-day free trial.