The Better Blog

This guide is for busy marketers who are looking for help in generating new content ideas for their business. From blog titles to video scripts, we’ve got a free tool to help you generate ideas, as well as best practices and protips to come up with content that converts.

How to Use Our Content Idea Generator

Just enter an initial topic or keyword, and our AI-powered tool will generate great content ideas. Remember, the more information you put in, the better your ideas will come out.

More AI Prompts for Refining Content Ideas

Once you’ve generated your content ideas, here are follow-up prompts that you can use to polish and perfect them:

Great Examples of Marketing Content Ideas from Top Brands

Here are some unique marketing content ideas by various brands:

Innocent Drinks: Quirky Packaging & Storytelling

Image Source: NewNutrition

Innocent Drinks, a British company known for its quirky packaging and fruity smoothies, has carved a distinct path in the beverage industry through its unique content strategy.

• Content Idea: Funny and heartwarming stories printed directly on their product packaging.
• Why It’s Effective: Innocent’s packaging acts as a mini storytelling platform, creating a unique brand personality and making the product more engaging. This differentiation stands out in a crowded market.

Their content avoids the stereotypical, polished corporate voice, opting for a lighthearted, humorous tone resembling chatting with a friend.

Mailchimp: Educational & Entertaining Email Marketing

Image Source: Xponent21

Mailchimp doesn’t just sell email marketing software; it equips its audience to be email marketing heroes.

• Content Idea: Infographics, how-to guides, and other educational content delivered through email marketing, helping customers use their product effectively.
• Why It’s Effective: Mailchimp provides value beyond just their software, making their customers more successful., which builds trust and encourages continued use.

Their content isn’t theoretical fluff; it’s practical and easy to implement. Templates, step-by-step guides, and clear explanations empower users to take immediate action and see results, fostering engagement and loyalty.

M&M’s: Interactive & Personalized Social Media Presence

Image Source: Avada

M&M is one of the world’s best-selling candy brands. The company’s social media presence transcends mere product promotion. Its unique content strategy is anchored in interaction and personalization.

• Content Idea: Engaging with followers on social media, responding to comments, and creating personalized content (e.g., custom M&M bags).
• Why It’s Effective: M&M fosters a two-way conversation with their audience, making them feel valued and heard. Personalization strengthens the connection and encourages brand loyalty.

M&M doesn’t just talk to their audience; they engage in a vibrant conversation. This strategy creates a loyal fan base that feels connected to the brand. M&M has proven that personalization, humor, and genuine interaction are the recipe for a winning social media presence.

Transform your content strategy today with the Media Shower platform. See how it works.

Example of AI-Generated Marketing Content Ideas

Company Name: Luna Labs

Company Overview: Luna Labs is a young, innovative company that creates interactive learning experiences for children aged 4-10. It combines augmented reality (AR) technology with traditional play methodologies to foster curiosity, creativity, and critical thinking skills in a fun and engaging way. Its flagship product, Luna’s Cosmos, is an AR-powered board game that takes children on an interactive journey through the solar system.

Marketing Content Ideas

• Blog Series:
  • “Learning Through Play: The Benefits of AR in Education”
  • “Top 10 Educational Apps for Curious Kids”
  • “Parenting Hacks for Encouraging Scientific Exploration”
• Video Content:
  • Short explainer videos demonstrating “Luna’s Cosmos”
  • Behind-the-scenes look at the development process
  • Educational animation videos about space exploration
• Social Media:
  • Share fun facts and trivia about planets
  • Host themed social media challenges related to space exploration
  • Partner with educational influencers for product reviews and collaborations
• Interactive Content:
  • Develop an online quiz about the solar system
  • Create downloadable activity sheets inspired by “Luna’s Cosmos”
• Events & Activities:
  • Organize workshops for parents and educators on using AR for learning
  • Participate in educational fairs and conferences

Additional Tips

• Align content with current trends and events in education and technology.
• Use high-quality visuals and clear, concise language in all content.
• Optimize content for search engines and social media platforms.
• Track and analyze content performance to make data-driven decisions.

Best Practices for Marketing Content Ideas

Grabbing attention and connecting with your audience requires more than just throwing some words online.

• Define Clear Objectives: Before diving into the creative aspects, set the foundation for success by establishing SMART goals. Outline Specific, Measurable, Achievable, Relevant, and Time-bound objectives to ensure your content serves a clear purpose and aligns with your overall marketing strategy. This means moving beyond vague notions of “raising brand awareness” and setting quantifiable targets like “increasing website traffic by 15% within Q2.”
• Know Your Audience: Effective content doesn’t speak to a void; it resonates with real people with specific needs and desires. Take the time to conduct thorough audience research, utilizing surveys, interviews, social media listening, and website analytics to understand your target demographics, interests, pain points, and goals.
• Plan with a Content Calendar: Spontaneity rarely breeds success in content marketing. To maintain consistent publishing and ensure your content aligns with your broader goals, map out your ideas in advance using a content calendar. This lets you plan different content formats, like blog posts, infographics, videos, and podcasts, ensuring your audience’s diverse and engaging experience.
• Diversify Formats to Capture Attention: In today’s information overload, grabbing attention requires innovation. Go beyond the text-heavy blog post and explore engaging formats like videos, infographics, case studies, quizzes, and interactive content. Match the format to your content’s purpose – for complex topics, explainer videos can simplify understanding, while data-driven insights shine in infographics.
• Quality Over Quantity: Substance trumps fluff in content marketing. Invest in well-researched, informative content that offers unique insights, solves problems, and educates your audience. Prioritize clarity and conciseness – every word should count and leave a lasting impression.
• Analyze and adapt: Continuous improvement is vital: Data is your friend in content marketing. Track key metrics like website traffic, engagement rates, and conversion numbers to gain valuable insights into your content’s performance and audience behavior. Use this data to identify what works and what doesn’t, allowing you to adapt your strategy and tactics based on real-world results.
• Research Keywords for Maximum Visibility: Don’t underestimate the power of keyword research. Go beyond basic brainstorming and utilize specialized tools to identify high-volume, low-competition keywords with relevant search intent. Remember to aim for long-tail keywords. You can leverage Google’s “related searches” and auto-complete functionality to get keyword and content ideas.

Image Source: Hubspot

Best Practices for Marketing Content Ideas

1. Define Clear Objectives: Start with specific content goals and key performance indicators (KPIs).
2. Know Your Audience: Research and understand your target audience’s preferences and pain points.
3. Keyword Research: Conduct thorough SEO keyword research to optimize content for search.
4. Create a Content Calendar: Plan and schedule content in advance to maintain consistency.
5. Diversify Formats: Explore various content formats like blogs, videos, infographics, and podcasts.
6. Quality Over Quantity: Prioritize high-quality, valuable content over sheer volume.
7. Analyze and Adapt: Regularly review performance data to refine your content strategy.

Let Media Shower take these ideas and turn them into marketing masterpieces. Click to try us out.

Frequently Asked Questions About marketing Content Ideas

Protips for Keeping Content Ideas Fresh

1. Audience Research: Understand your audience. Conduct thorough research to uncover their preferences and interests.
2. Keyword Optimization: Target relevant keywords. Integrate high-ranking keywords naturally into your content.
3. Content Calendar: Plan strategically. Use a content calendar to organize topics and maintain consistency.
4. Visual Storytelling: Enhance with visuals. Utilize images and videos to engage and convey your message effectively.
5. Repurposing Content: Maximize content value. Repurpose existing content into different formats to reach a wider audience.
6. User-Generated Content: Foster engagement. Encourage users to create and share content related to your brand.
7. Data-Driven Insights: Analyze metrics. Use data to make informed decisions and adapt your content strategy.
8. Interactive Content: Engage your audience. Create quizzes, polls, and interactive content to boost engagement.

The Media Shower platform lets you draft great marketing content using our AI assistants, with an award-winning creative team to help you turn them into marketing magic. Click for a free trial.

More Tools for Busy Marketing Managers:

How to Write an Effective Executive Summary: Prompts and Templates

Top Sales Funnel Consultant Services, Rated and Reviewed

How to Build a Content Marketing Keyword Plan (+ Ahrefs Tutorial)