The Better Blog

Discover how Guinness fans turned the Split the G challenge into a viral phenomenon, showcasing the power of earned media and grassroots trends.

Discover why Glicked—pairing “Gladiator 2” and “Wicked”—failed to recapture Barbenheimer’s magic, and learn key marketing lessons for generating authentic buzz.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker More than 100 years later, marketers still face the same dilemma. Even though we have access to real-time metrics, advanced analytics, and dashboards, figuring out which marketing channels are driving results—and which are draining resources—has… Read More…

Learn how to master the creation of a content brief with AI. Once you realize the power of these handy tools you’ll never be able to look back!

Learn how to use data you already have to generate SEO content with AI tools. Check out our video and step-by-step guide to AI SEO content writing.

Learn how Netflix’s “It’s So Good’ campaign went viral with celebrities, humor, and nostalgia. This is one you don’t want to miss.

Discover how Mattel’s “Imagine the Possibilities” campaign transformed criticism into cultural connection and redefined Barbie for a new generation.

Discover how to use an AI headline generator to craft AI ad copy that captivates, engages, and drives results.

Explore the iconic 80s campaign with Michael Jackson that captured a generation, redefined celebrity endorsements & established Pepsi as Coke’s first real rival.

Discover how comedian Shane Gillis in the wrong place at the right time helped Bud Light use humor and authenticity to reconnect with its core audience.