If you’re looking to improve your SEO, the best way to do that is to use what you already have—and use AI tools for SEO optimization to capitalize on it.
Your website’s SEO is a gold mine—you’ve already struck gold in certain areas, but there are rich veins of untapped potential hiding in your existing rankings.
Instead of prospecting in completely new territory, why not expand where Google already trusts you?
With AI as your mining tool, you can quickly uncover these hidden opportunities and transform them into high-performing pages that attract more of your ideal visitors.
Watch the demo below to see how to generate SEO content with AI. Then read on for a step-by-step guide to AI SEO content writing, full of real-world examples that will turn your blog posts into SEO gold.
Key Steps
- Set up the AI tool. Sign up and get started with an AI tool appropriate for SEO content writing. (Tools like ChatGPT, Gemini, and Copilot can all do this.)
- Input key information. Enter basic details like your name or company, your target audience, keywords you want to include, etc. The more detail you provide, the more on-target your results will be.
- Refine the output. Interact with the AI to fine tune until you’re happy with the results.
- Review and polish. Follow AI and SEO best practices by ensuring your titles are compelling and accurately reflect your audience and marketing goals.
Step-by-Step Guide to Using AI Tools for SEO Optimization
AI makes discovering new SEO pages a simple, streamlined process. Follow these key steps to identify and act on new opportunities:
1. Pull a list of your top-ranking pages
Start by identifying the pages where your website is already ranking in Google. You can use SEO optimization tools like Ahrefs, SEMrush, or Google Analytics to get this data.
2. Ask your AI tool for related topic ideas
Once you have your list of top-ranking pages, use an SEO content writing tool like ChatGPT or Gemini to generate related content ideas. (Or try the Media Shower AI platform, which already knows your company and audience. Click here for a free trial.)
You can paste in the list of pages and ask for blog topics, FAQ ideas, or other SEO-friendly content suggestions.
Sample Prompt“Here’s a list of our top-ranking SEO pages:
- How to Create a Content Calendar
- Social Media Strategies for Small Businesses
- What Is a Marketing Funnel?
Generate 10 new blog post ideas related to these topics.”
Sample Response
- “5 Content Calendar Templates You Can Steal Today”
- “Social Media Tools Every Small Business Should Use in 2024”
- “Understanding Marketing Funnel Metrics: A Complete Guide”
- “How to Build a Marketing Funnel for B2B Companies”
- “Content Calendar Mistakes and How to Avoid Them”
3. Evaluate and refine
Not every AI suggestion will be perfect. After you receive your list of ideas, evaluate them based on your business goals, target audience, and existing gaps in your content strategy.
Evaluate
Ask yourself:
- Is the topic relevant? Does it align with your audience’s needs and your company’s expertise?
- Are there keyword opportunities? Use a keyword research tool like Google Keyword Planner or SEMrush to check search volume and competition.
- Does the topic match user intent? Ensure the ideas align with the intent behind your audience’s searches (e.g., informational, transactional, or navigational).
PRO TIP: The tools on the Media Shower AI Platform can do this for you quickly and easily, as they already know your company and audience.
Refine
If an idea looks promising but needs tweaking, give your AI tool additional instructions to refine it.
Sample Prompt: “Make the titles more approachable, and make sure they clearly address beginner-level concerns.”
Refined Titles
- “Simple Content Calendar Templates for Small Business Owners”
- “Must-Have Social Media Tools for Small Businesses in 2024”
- “Marketing Funnel Metrics Made Easy: A Beginner’s Guide”
- “Step-by-Step: How Small Businesses Can Build a Marketing Funnel”
- “Avoid These Common Content Calendar Mistakes (Beginner’s Guide)”
To refine further, simply tell the AI:
“I like #4. Please make it [more engaging, shorter, etc.].
4. Create content briefs
After finalizing your topics, use AI to create detailed content briefs. We’ll use a simplified version for this example, but you can make yours as detailed as you want.
Sample Prompt
“Create a content brief for #3. Include target keywords, headings, and a suggested word count.”
Sample Response
Content Brief: Marketing Funnel Metrics Made Easy: A Beginner’s Guide
Target Keywords:
- Marketing funnel metrics
- Beginner’s guide to marketing funnels
- Sales funnel metrics explained
- Marketing funnel KPIs
- How to measure marketing funnel success
Headings:
- Introduction: Why Marketing Funnel Metrics Matter
- What Are Marketing Funnel Metrics?
- Key Metrics for Each Stage of the Funnel
- How to Track and Measure Marketing Funnel Metrics
- Common Pitfalls and How to Avoid Them
- Conclusion: Take Control of Your Marketing Funnel
Suggested Word Count: 1200 words
PRO TIP: If you’re using the Media Shower platform, save time by using our Content Brief Generator, which lets you generate content briefs with minimal input.
5. Write and optimize
Using your content brief as a guide, you can now write the post—or use the AI tool to generate a first draft.
Once the content is written:
- Optimize it for SEO by adding relevant keywords to titles, headings, and body text. (Or ask your AI tool to do it for you.)
- Include internal and external links for better site structure.
- Add meta titles and descriptions to improve click-through rates on search engines.
Real-World Example
For this example, let’s say that ContentPro Marketing wants to expand its SEO presence. They use AHRefs to find their top-ranking pages.
Step 1: ContentPro pastes this list into their AI tool to generate ideas for new SEO pages.
Sample Prompt
*”Here’s a list of our top-performing pages:
- How to Build an Effective Email Marketing Campaign
- Email Design Trends for 2024
- The Best Email Automation Tools for Small Businesses
Generate new SEO page ideas based on this list.”
Sample Response
- “10 Email Marketing Campaign Ideas for Startups”
- “How to Personalize Your Email Campaigns for Better Results”
- “Email Marketing Metrics You Need to Track in 2024”
- “A Beginner’s Guide to Email Automation Workflows”
- “Top 5 Email Design Mistakes and How to Avoid Them”
Step 2: The ContentPro team likes the general direction of these titles but wants to refine them further.
Sample Prompt
“I like #1. Refine it to better target small business owners in the professional services industry.”
Refined Response:
- How Accountants Can Use Email Campaigns to Build Trust and Gain Clients”
- “Email Campaign Ideas for Lawyers: Engage Clients and Build Your Brand
- 10 Email Marketing Campaign Ideas to Grow Your Consulting Business
Step 3: The user chooses #3 and moves on to create a content brief.
Content Brief Prompt
“Create a content brief for #3. Include a suggested outline, target keywords, and a recommended word count.”
Sample Response:
Target Keywords:
- Email marketing for consultants
- Consulting business email campaigns
- How to grow a consulting business with email
- Email marketing ideas for professional services
- Email strategies for consultants
Outline:
- Welcome Campaign: Build strong first impressions
- Educational Series: Share expertise and build authority
- Case Studies and Testimonials: Showcase your success
- Event Promotions: Drive attendance for webinars or workshops
- Re-Engagement Campaign: Revive cold leads and inactive clients
Recommended Word Count: 1,200 words
ContentPro’s content team uses this brief to draft a polished blog post. After publishing, they use Google Analytics to track the page’s performance and refine their strategy further.
Marketer Takeaways
- Start with your top-ranking pages. Use tools like Ahrefs, SEMrush, or Google Analytics to identify existing content that performs well and build new topics around those successes.
- Use AI for idea generation. Use AI tools like ChatGPT to generate SEO-friendly blog ideas based on your top-performing content.
- Validate with keyword research. Ensure AI-generated ideas have strong keyword potential by checking search volume and competition with tools like Google Keyword Planner or SEMrush (or use the Media Shower Keyword Planner to make it easy).
- Refine for relevance and user intent. Adjust AI-generated ideas to align with your audience’s needs, your expertise, and searcher intent.
- Create content briefs. Use AI to generate briefs for your new topics to streamline the writing process.
Ready to turn rankings into results? Strike it rich with Media Shower, the AI platform that already knows your marketing goals. Click here for a free trial.
