Archive for January, 2022
Overview Greta Thunberg’s communication style is a unique blend of poise and emotion. She doesn’t care much about popularity, knows her facts, and is always focused on her subject. So What? Marketers can learn from Thunberg’s authenticity and her unusual communication style, which has commanded global media attention and helped build awareness of climate change… Read More…
TLDR: Krispy Kreme engages its customers with a simple strategy: make a great product, then get it in front of as many people as possible. So what: The company shows how you can create a winning customer engagement strategy based on the quality of your product. (Remember: it’s just fried dough.) Krispy Kreme has seen ups and… Read More…
TLDR: Patagonia is a brand with a purpose. Their commitment to sustainability and quality makes a product that practically sells itself. So what? Patagonia shows how the meaning of a product can help market it. Having a passionate cause built into your product attracts and maintains a loyal customer base. Patagonia’s rise In 1957, a 19-year-old… Read More…
Overview: Guy Kawasaki is a marketing evangelist for Canva. He started at Apple with Macintosh computers in the 1980s. Kawasaki encourages natural enthusiasm for your brand or product, which will help others see the benefits for themselves. Marketing evangelism is an effective way to promote a brand or product that you truly believe in. Guy… Read More…
Challenge: Driving awareness of the need to pave Rockwood Street, a dangerously unpaved road in Sherborn, Massachusetts, while still preserving the small town feel. Solution: Media Shower created the “Rockwood Street” campaign to drive citizen awareness and action, emphasizing the benefits and safety improvements to Sherborn residents. The message: paving Rockwood Street would create a… Read More…
Overview: General Motors CEO Mary Barra was thrust into a crisis, but she handled it through transparency and was able to turn a failing company back into a successful one. Barra worked hard to give everyone in her organization a voice and rebuilt the company around those interactions. She also lived out her personal and… Read More…
TLDR: KFC uses wild and crazy campaigns to attract attention and engage customers. The brand’s strategy is to look beyond preconceived notions of ordinary marketing. So What?: If your brand can be a little silly, and especially if it has a mascot, then you can copy some of KFC’s marketing ideas. The Secret Recipe of… Read More…