Archive for March, 2015

There are two types of people in this world: Those who dream and those who live the dream. Jeremy Jones belongs in the latter category. Jones started his website to fulfill his passion for travel and writing about travel. He did that with a clever mix of hard work, dedication, social media, targeted keywords, andRead More…

Ladies, you need to get behind me on this one. Among the many shortcomings of the English language is the old-fashioned practice of relying on “man” to refer to “the entire human race,” because it’s a man’s world. For example:

These days, there’s no such thing as balancing SEO with high-quality content, says Kari DePhillips, co-owner of The Content Factory. “High-quality content is SEO, and there’s no other way around it,” she says. Google’s algorithms have gotten a lot smarter, and the search engine will not show your content love if readers don’t love yourRead More…

Catalin Zorzini is the founder of Ecommerce Platforms, a site offering “unbiased reviews and comparisons” of – you guessed it – eCommerce platforms. After Catalin realized there was nothing out there to meet the need for this type of unbiased perspective, he created this site so others could use it as resource. He offers hisRead More…

The right time for a business owner to start a video marketing strategy is before they even start the business, says Lasse Rouhiainen, an international authority on video marketing and social media. Today’s consumers are pickier, and they have more choices than ever before, he says. Creating five to seven videos about your business andRead More…

We here at Media Shower understand the power of talking to an expert when it comes to improving your craft, which is why we checked in with freelance copywriter and marketing consultant Bob Bly. With more than three decades of experience in business-to-business and direct response marketing; 70 books under his belt, including The CompleteRead More…

I’m talking with a client. We’ll call him Mr. Q, because that makes him sound like a spy. “I just want to know what part of my marketing is working,” Mr. Q tells me. “Well, how’s business?” I ask him. “Business is strong,” he responds. “Sales are great. Leads are up, site traffic is up,Read More…

I was scheduled on an early morning BOS-LAX flight, and arrived at the airport at the ungodly hour of 5:00 am. Even though the sun had not yet risen, the Delta counter looked like the streets of Calcutta: a sea of humanity, children screaming, the occasional live animal.

There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff Molander didn’t justRead More…

Tema Frank of Frank Reactions is a pioneer in website usability testing. Tema’s expertise in the fields of marketing and corporate communications, along with her vast Internet experience, makes her advice and insight on this subject invaluable. She can help create strategies and action plans to get marketing and websites where they need to be forRead More…