Archive for November, 2014

As founder and editor of NetMediaBlog, Nwosu Mavtrevor Desmond spends quite a bit of time on how bloggers can boost their traffic and get the best results. He spoke with us on what bloggers need to know about getting their content out there. What are some ways bloggers are losing money without knowing it? Most Read More…

If you think launching an eCommerce site is as easy as throwing your products online and setting up a merchant account at your local bank, then you’re simplifying the process too much, says Elan Sherbill, blogger for eCommerce provider cleverbridge. But don’t worry, you’re definitely not alone in underestimating the scope of the project. “It’s Read More…

Has the Hobbit craze snagged you yet? If it hasn’t yet, it will, especially if you watch Air New Zealand’s latest pre-flight safety video demonstration.

Ayodeji Onibalusi knows marketing. His work on Effective Inbound Marketing is focused squarely on building a great search reputation on great content. He was kind enough to speak with us about the basics of inbound marketing, and what to do with it. Hi, Ayodeji ! So tell us, what is inbound marketing? Inbound marketing is Read More…

In a digital world full or recycled ideas, one way to help your business stick out among all the other would-be lemmings is to establish yourself as a thought leader. If you’re not the market leader for your product – and you have a limited amount of time to establish yourself in this role – Read More…

Would you spray paint a Ferrari? You just might, if you were a creative content marketer. A new Ferrari, the California T, is causing quite a stir. It’s the most recent addition to the luxury car line’s California lineage that was launched in the 1950s. As a company, Ferrari wants the California T to come Read More…

With 50,000 page views, 35,000 unique visitors and nearly 72,000 combined social media fans and followers, TheItMom.com Daisy Teh knows a thing or two about creating web content people will actually read. And she says the No. 1 rule to remember is to stop focusing so much on yourself and what you want to share Read More…

We’re pleased to announce the launch of Media Shower Metrics, an industry-changing keyword and content reporting tool that is being offered free to our Content Engine Plus and Content Engine Pro subscribers. These reports show you the Return on Investment of your content marketing efforts. Most marketers think, “I know content marketing is important, but Read More…

As president of Return on Now, Tommy Landry specializes in helping small businesses better understand and utilize social media. He spoke with us about how to engage with, best utilize and corral social media and its power. Hey, Tommy! Let’s start with why are businesses so often overwhelmed by social media? There are many reasons Read More…

One of the most important things digital publishers can do to maintain and grow their audience is to know who their readers are, know what type of content they’re seeking and stick to that type of content. While it might seem obvious, using that strategy for deciding on site content consistently will let your audience Read More…