Archive for October, 2014

As of January 2014, 58 percent of American adults owned a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to Pew Research Center. And as the use of mobile technology explodes, sales for traditional PCs continue to drop, according to ComputerWorld.com. What does that mean for small business owners? Read More…

Lynn Sharafeddine started by building websites, but over time, she’s become an expert on how to use them to bring in customers as the content manager for Market8. We recently talked with her about some of the benefits of inbound marketing and how to use it. Hi, Lynn! So, what’s great about inbound marketing? There Read More…

We asked M. Shannon Hernandez – content Strategist, copywriter, speaker and trainer, and author – for a bad habit wannabe writers need to ditch, and she offered not one, but four. Don’t worry about making your writing perfect on the first, second and even third rounds. Stop editing while writing. Don’t sabotage yourself by telling Read More…

Daniel Flamberg has been staying on the cutting edge of marketing for years now, working both as one of the top marketing minds in the corporate world and as a consultant for brands building their digital future, not to mention offering intelligent commentary on the marketing world on his blog Manhattan Marketing Maven. He took Read More…

How important is it that you believe in your business? Wearing-socks-in-the-winter important. Even if you’re a brand new startup, the goal for your company should be “We are going to own this space.” Whether it’s being the the best resource for flowers, custom jewelry, homeowners insurance… you name it. And yes, you can and should believe you Read More…

The Internet is chock full of mommy blogs covering everything from green mothering to urban mothering to techie mothering. In fact, according to Mashable.com, 3.9 million American mothers say they are bloggers. But these days, more and more dads are firing up their laptops to share their parenting stories with the world. We recently checked Read More…

If you’re a business owner who’s still trying to live in the good old days of Facebook – back when you could chat with followers and promote products and services without paying a dime – then it’s time to ride your pony out of dodge. “Think of Facebook 2004 as a settlement in the middle Read More…

“Be disruptive,” Jeff Charney told the participants in his break-out session at Content Marketing World 2014. The chief marketing officer for Progressive wasn’t making a joke. In a world where most of us are exposed to 5,000 marketing messages a day, you’ve got to break through that ad-blindness fog with an element of surprise. Breaking Read More…

Online or off, the No. 1 thing every small business owner should be doing to market themselves is to focus on branding, says Tom Drake, marketing coordinator for Create Hype. “Whether you run a website and get a link from a major site that sends a flood of traffic or you’re a hairstylist that someone Read More…

In eight years since she launched her site, Boston Mamas – a parenting portal for Beantown-area families – Christine Koh has found the secret to growing her audience isn’t through link bait content or filler content – it’s by being authentic. “In my opinion, the worst thing you can do as a content creator is Read More…