Archive for September, 2014
Content marketing has become more and more important. And nobody knows it like Jesse Noyes of Kapost. Jesse spoke with us about content marketing and how to make it more effective. “Content marketing” is a term thrown around quite a bit. How do you define it? I define content marketing as the process of creating,… Read More…
It’s hard sometimes to build links, especially for smaller businesses, and that’s where Ahrefs comes in. Built for data and linkbuilding, it’s a fascinating tool. Clare Hoang was recently kind enough to speak with us about building links and connections on the web, and we learned a lot from her. Hi, Clare! What are some… Read More…
Todd Giannattasio started out building websites, and has moved on to driving traffic to website as president and CEO of Tresnic Media. Todd was kind enough to talk with us about social media and what it means to marketing. Let’s learn! How has social media changed marketing for mid to large companies? I believe in… Read More…
Some of the biggest brands out there have a number of other large brands competing for the same exact market on a regular basis. There are certain products you only need one of at a time, after all. Coming up with innovative, cutting edge technology is only half the battle. The other half? Getting noticed.… Read More…
The days of a business writing formal press releases to advertise new products or services and blasting it out to every newspaper and magazine under the sun are in the past, says Ally Weller, community manager for PitchEngine. Brands need to be empowered to be their own publishers instead of solely relying on journalists to… Read More…
Fizzle is changing how we train on the web. With courses from luminaries like Pat Flynn, Leo Babauta, John Lee Dumas and Scott Dinsmore, there’s plenty to learn – in a simple way to learn it. Co-founder and CEO Corbett Barr spoke with us about building the company and the changing face of training. Hey,… Read More…
“Content marketing” is the phrase de jour, but does a stellar CM campaign always translate to new or repeat customers? Everyone loves the amount of free information that’s available on the Web. Some of it comes from social sharing, some from the government or other nonprofits that aren’t looking for donations. But a great deal… Read More…
Sure, BMW is a long-established, well-known brand, but sometimes that can make it even harder to come up with fresh, new marketing strategies. How does a company like BMW attract the attention of potential customers? The German-car-maker execs were probably asking that very same question when they came up with a marketing plan for the… Read More…