Archive for August, 2014

SEO can seem a vast and mysterious discipline for businesses, so any tool that makes sense of it is welcome. Kathryn Aragon of Crazy Egg recently took our questions about SEO, misconceptions, and how to really get the most out of your SEO analytics. Hi, Kathryn! Tell us a bit about Crazy Egg. What doesRead More…

The water skiers are barefoot. They’re extreme. They’re attention grabbing. But who are they? This YouTube video pumps out several captivating scenes of barefoot water skiers doing some gravity-defying flips, spins, glides and jumps in the ocean, everglades and other waterways. Vibrant tunes seamlessly link the clips together for an all-encompassing audio visual experience. LikeRead More…

Why would one of the biggest and most popular sports-sneaker companies launch its own line of bacon? Is the sneaker market in a downturn, or could this be a creative form of content marketing? This is Reebok, after all. Cross Marketing at CrossFit Reebok hosted this year’s CrossFit Games and turned the event into aRead More…

Welcome to Media Shower’s Content Marketing Academy, a new video series designed to answer some of the many questions our clients have asked us over the years. What’s a keyword? How often should I post on our blog? Where do I get new ideas from? These questions and many more will be answered at theRead More…

So you’re a writer who’s finished a manuscript and successfully published your book. Congratulations! Now it’s on to the hard part: making sure people read it. The most effective ways for authors to market their masterpieces are through personal websites and on social media platforms like Facebook, Twitter and LinkedIn, says literary agent Elizabeth LucyRead More…