Archive for August, 2014

Bourbon. Big Daddy. Panda. Penguin. What do these words have in common? To the average small business owners, they probably look like nothing more than potential answers to a game of charades. But Web developers and SEO experts will recognize them as names Google has given to its algorithm updates over the years – updatesRead More…

Beck Hansen, known to his fans as just “Beck,” is not only an all-American musician, singer and songwriter…he is also a content marketer extraordinaire. His unique form of content marketing has a storyline with an arc. It is both creative and logical. It has a beginning, middle and end. So what did he do andRead More…

SEO can seem a vast and mysterious discipline for businesses, so any tool that makes sense of it is welcome. Kathryn Aragon of Crazy Egg recently took our questions about SEO, misconceptions, and how to really get the most out of your SEO analytics. Hi, Kathryn! Tell us a bit about Crazy Egg. What doesRead More…

The water skiers are barefoot. They’re extreme. They’re attention grabbing. But who are they? This YouTube video pumps out several captivating scenes of barefoot water skiers doing some gravity-defying flips, spins, glides and jumps in the ocean, everglades and other waterways. Vibrant tunes seamlessly link the clips together for an all-encompassing audio visual experience. LikeRead More…

Why would one of the biggest and most popular sports-sneaker companies launch its own line of bacon? Is the sneaker market in a downturn, or could this be a creative form of content marketing? This is Reebok, after all. Cross Marketing at CrossFit Reebok hosted this year’s CrossFit Games and turned the event into aRead More…

When it comes to brands that consistently deliver innovative ideas, Jorge Barba, the Innovation Insurgent himself, rattles off the usual suspects: Nike, Google, Amazon, Pixar, Disney, Apple, Porsche, McLaren Automotive. “What they all have in common is they started out as innovators; it’s already in their DNA to think and act differently,” he says. “TheyRead More…

One of the biggest buzzwords in the realm of web publishing is “curation.” Today, it’s not enough to create engaging, shareable content – you need to be seeking and sharing the work of others, too. “To be a true leader in any industry, it’s important to show that you’re not only promoting your own thoughtsRead More…

The market for freelancers is exploding right now – there are plenty of gigs, but there’s also plenty of competition. When it comes to landing a job, freelancing expert Sophie Lizard says the biggest mistake people make is competing on price. Since there will always be someone in the world willing to write a blogRead More…

Welcome to Media Shower’s Content Marketing Academy, a new video series designed to answer some of the many questions our clients have asked us over the years. What’s a keyword? How often should I post on our blog? Where do I get new ideas from? These questions and many more will be answered at theRead More…

So you’re a writer who’s finished a manuscript and successfully published your book. Congratulations! Now it’s on to the hard part: making sure people read it. The most effective ways for authors to market their masterpieces are through personal websites and on social media platforms like Facebook, Twitter and LinkedIn, says literary agent Elizabeth LucyRead More…