Archive for July, 2013
In a perfect world, your website would be like an amazing Kate Upton/Channing Tatum combo: able to attract others without even trying.
Does your site look this good?
Odds are though your site’s ability to attract others is closer to say, John Lithgow.
Nice guy. Good actor.
Not exactly heartthrob status.
But that can change! With just a few simple techniques you can lure links back to your site and boost traffic. Here we go. (more…)
They say you need about 10,000 hours of practice to become an expert in something. We prefer to give you that experience in 10 minutes via our expert interviews.
Today we’re talking with Sean Work, a man who takes his last name seriously. As part of KISSmetrics, Sean focuses on E-commerce and SaaS (Software as a service) so that businesses in those fields can get the best data and, more importantly, understand what it means. Sean took a moment out of his busy schedule to discuss metrics, what they are, how to track them, and most importantly, how to apply them.
What are “metrics”, precisely, and how do they affect businesses?
Metrics are dynamic values related to (in our case) business performance. Of course, mathematically, metrics can be applied to any situation where you have values that change with time. Metrics can simply be thought of health meters for your business. They don’t directly affect your business – they are a measurement of how your business is faring. (more…)
10,000 hours is a hefty chunk of time, but that’s what it takes to be an expert in almost anything. We sent those 10,000 hours to the gym, and the results are a svelte 10 minutes of savory advice.
Angela Mackintosh, founder and CEO of WOW! Women on Writing, has put in her 10,000 hours of effort (and then some!) toward successfully writing for the web, among many other things. We’re lucky enough to have a portion of her time, and I’d say the results are noteworthy. (more…)
How does a simple Google search for say, effective marketing strategies, lead to three hours of learning about the mating habits of a Pygmy Hippo?
“Hey baby. Your mudhole or mine?”
The Link Hole. (more…)
It might take 10,000 hours of practice to become an expert in anything, but through the magic of the Internet, 10,000 hours fits nicely into a 10-minute slot.
Today we’re chatting with Go-to-Market Strategies’ esteemed president, Shannon Kavanaugh. Go-to-Market Strategies offers tips, toolkits and training for sales and marketing professionals who believe if you’re going to aim, you might as well aim for greatness. Mediocrity isn’t a fun target, especially when you hit it. Keep on reading if you’re curious about how blogging, mentoring, “A-Ha” moments and ferrets fit logically (no, really) in the same interview.
Why is Go-to-Market Strategies so focused on mentoring? Can’t we learn on our own?
Mentoring provides something that other resources do not… a relationship. There is an exchange of ideas and information — someone who has depth of experience helping the inexperienced partner learn and grow.
Books, magazines, training classes and such all have their place, but mentorship provides a translator as to how those resources apply by adding practical real-world experience to the equation. (more…)
Spending 10,000 hours learning a given skill is great, but spending 10 minutes is better; if only because the latter leaves 9,999 hours to watch reruns of The Office. This week we’re talking to content creation maestro, Sara Lancaster.
Via her site No 2. Pen, Sara offers a wide range of content creation, as well as writing freebies for people who want to succeed online, but not enough to pay for it. Is offering free stuff a good idea? Does writing every single day crush your ability to find focus on a single subject? We asked Sara to find out.
Writing content for a diverse range of sources must leave your mind rather cluttered. Is there anything in particular you’ve found that helps you clear out your head when you need to focus on a given subject?
I set a goal to write for four hours a day and not much more than that. Any more than that and my brain feels like pudding. The rest of the time I spend in meetings, managing my business, or working on a different creative project. Plus, I always take a lunch break even if it’s just an hour at the gym to clear my head.
Your site offers people “writing freebies” in the form of blog post ideas AND writing templates. Do you feel that free content is a good way to attract paying customers?
I think of my free writing resources much like I think of my blog. I create this content to prove my expertise to potential clients and also to attract links from other site owners (something essential for SEO). (more…)
It takes 10,000 hours of practice to become an expert in something, but wouldn’t you rather get it done in 10 minutes? Fortunately that’s all it will take to read today’s expert interview with Jennifer Baritchi of Dan & Jennifer Media. This dynamic duo created their own blog network and turned it into a successful endeavor. Join us as we talk with Jennifer about what makes a successful blog and how anyone can do it—if they know what to do.
How did you get started in blogging?
Quite accidentally. We created an eBook several years ago and were looking for ways to promote it. Our first site, AskDanAndJennifer.com, started out as a Q&A blog that evolved over time.
What are some misconceptions you find people have about making blogging a paying concern?
The biggest one is that you can start making money right away. That’s the equivalent of the “Lose 30 pounds in 30 days” concept. Sure it can be done, but not likely. In reality it takes months, even years to really start making real money blogging. (more…)
What does it take to become an expert? 10,000 hours of experience. And who has that kind of experience? The experts we talk to each week—in just 10 minutes.
Today we’re chatting up Scott Salwolke, an expert when it comes to online marketing. As the founder of Ad Hoc M@rketing, Scott has been working with businesses large and small for nearly a decade. Read on for some awesome insight into what it takes for a small business to succeed online.
Tell us a bit about Ad Hoc M@rketing. How did it start?
I started Ad Hoc Marketing in 2004. I had originally started a company called S Squared Advertising, but with Ad Hoc I wanted to focus on online marketing. Today the focus of my work is primarily on content marketing, since my background is in writing and pay per click. I’ve been in advertising 20 years. (more…)
It’s been around less than a year, but the Twitter-owned mobile app Vine is already a big success. Yes, even bigger than beer made from beard yeast.
Vine lets users create six-second video clips and then share those clips on Twitter and other social media sites. In fact it’s been such a hit that Facebook-owned Instagram quickly pounced on the premise and unveiled its own video app which offers a number of enhanced editing features. Of course Vine has returned with a counterpunch, but still, there’s something about those six brief seconds… the looping playback… and the creative constraints of Vine that piqués our curiosity.
It’s said you need about 10,000 hours of practice to become an expert in something, but that’s a little on the lengthy side, no? Now our interviews with the experts take just 10 minutes to read, making the knowledge-gaining process a much more manageable deal.
Today we’re talking with Lori Eldridge, of Lori’s Web Design, an expert when it comes to building or rebuilding a website. With a background in art and expertise with SEO, Lori knows the right way and the wrong way to create a site. Read on for valuable knowledge! (more…)