Creating Video Scripts Using AI (+ Examples)

filming a video script produced with ai

If you’re looking for a video script for your marketing campaign or social media channel, this guide will help you write them better and faster. We have copy-and-paste AI prompts, real-life examples, and best practices to help you write video scripts that drive views, clicks, and shares.

Then, you can start with a free trial and let our award-winning content team streamline your video script creation process, saving you time and enhancing your campaigns.

How to Use Our AI Assistant to Create Video Scripts

Our advanced AI assistant lets you create great video scripts in minutes. Just enter a few details about your concept, and our AI tool will create tailored scripts that can be used for YouTube, TikTok, or Instagram. The more information you provide, the better your scripts will be!

AI Prompts to Help You Create Impactful Video Scripts

Here are some prompts to help you refine and enhance your video scripts:

Improve tone and style: “Rewrite this as more formal/playful/professional/conversational, ensuring it matches our brand voice.”

Enhance engagement: “Add a compelling hook at the beginning, such as a surprising fact or a thought-provoking question, to captivate the audience.”

Simplify language: “Rewrite this in simpler terms for a broader audience, avoiding jargon and using clear, concise sentences.”

Add call-to-action: “Insert a strong call-to-action at the end of the script, encouraging viewers to subscribe, visit our website, or purchase a product.”

Incorporate storytelling: “Include a short, relatable story to illustrate the main point, making it more memorable and engaging for the audience.”

Highlight benefits: “Emphasize the benefits of the product/service, focusing on how it solves a problem or improves the customer’s life.”

Ensure clarity: “Clarify the key points to make them more understandable, breaking down complex ideas into simple, digestible parts.”

Adapt for social media: “Modify this script to fit a 60-second Instagram video, focusing on a quick, engaging message with a clear beginning, middle, and end.”

Personalize content: “Add a personalized message addressing the audience directly, using phrases like ‘you’ and ‘your needs’ to create a connection.”

Include statistics: “Integrate relevant statistics to support the main arguments, citing credible sources for authenticity and impact.”

Video Script Examples

Here are great examples of what a video script might look like:

Sample Video Script: Case Study Interview

table of a case study interview with the sample video script Image Source: Inbound Video Marketing

The script is effective because it uses a clear and concise structure. It also uses a variety of visuals to keep the viewer engaged. Note how this script is structured: unlike a typical Hollywood script, this includes separate columns for audio (or voice-over) and visual on-screen cues. In examples where the script would not use pre-recorded interviews, the dialogue (if needed) would be included more explicitly in the “Audio” column. It starts with the interviewee reflecting on the successes of the last year. This is a great way to start the video, as it hooks the viewer in and makes them want to learn more.

Sample Video Script: How to Make Easter Sweet

sample video script of a video about making Easter sweet Image Source: InVideo

The script above by InVideo starts with a strong hook by mentioning how Easter chocolate has become more popular. This grabs the viewer’s attention and makes them want to learn more about how these treats are made. It uses visuals effectively throughout. The close-up shots of the factory workers’ hands and faces inspecting the chocolate bunnies help to create a sense of intimacy and connection with the viewer. The shots of the chocolate being poured into the molds and the finished product also help to illustrate the process of making Easter sweets clearly and engagingly.

Sample Video Script: Product Tour Video

product tour video script Image Source: Brightcove

The script follows a clear and concise structure that separates the audio and video elements, making it easy for visual processors to follow. It also starts with a strong introduction and dives into each feature quickly, highlighting the most important details. This format can be a great way to structure video scripts, especially for visual learners.

Examples of AI-Generated Video Scripts

Example: NexaPoint Tech

This video script is crafted for NexaPoint Tech’s latest offering, the NexaShield Dashboard, a state-of-the-art network security solution. The script is the foundation for a 60-second promotional video designed to be informative and engaging. It will be distributed across multiple platforms, including YouTube, social media, and the company’s website.

What the Video Is Trying to Accomplish

Brand Awareness: Introduce NexaPoint Tech’s NexaShield Dashboard to a broad audience, highlighting its unique features and benefits in network security.
Educational Value: Educate potential customers about the importance of robust network security and how NexaShield Dashboard addresses common industry challenges.
Engagement and Conversion: Encourage viewers to visit NexaPoint Tech’s website for more information, with the ultimate goal of converting them into leads or customers.

Rationale

Target Audience Resonance: The script is meticulously tailored to resonate with IT decision-makers and business leaders, the primary audience for NexaShield Dashboard. It directly addresses their pain points and needs, using language and visuals that appeal to their professional sensibilities.
Simplicity and Clarity: The script maintains a professional and supportive tone while simplifying the complex nature of network security, making it accessible and interesting to a broader audience.
Visual and Auditory Engagement: The suggestion of a futuristic, sleek visual style aligns with the product’s innovative nature. The narrative’s pace and structure are designed to maintain viewer interest throughout the video, maximizing message retention.
Call to Action: The clear call to action at the end of the video is a critical element designed to drive traffic to the website, facilitating further engagement and potential conversions.
Multi-Platform Suitability: The script is crafted to be effective across various platforms, from YouTube to social media, ensuring a broad reach and the ability to capture diverse target market segments.

Script

[Opening Scene]: Futuristic, sleek, straightforward digital landscape with flowing data streams.	Narrator: "In a world where data is king and network security is the realm, every IT decision-maker seeks one thing – reliability. Meet the future: NexaPoint Tech's NexaShield Dashboard."
[Scene Transition]: Close-up shots of the dashboard in action, highlighting ease-of-use and comprehensive features.	Narrator: "Crafted for the leaders who safeguard enterprise networks. NexaShield Dashboard is your ally in the complex digital battlefield."
[Scene]: Using the dashboard, a montage of different industries (healthcare, finance, etc.).	Narrator: "Whether managing patient records in healthcare, financial transactions, or ensuring government data integrity, NexaShield is your fortress."
[Scene]: Visualization of real-time threat detection and resolution.	Narrator: "Experience cutting-edge technology that's always one step ahead. Real-time threat detection, seamless integration, and a user-friendly interface make network security not just a task but a strategic advantage."
[Scene]: A serene office environment showing satisfied IT professionals.	Narrator: "Gone are the days of complex systems and endless support calls. With NexaPoint, you have a partner in network security."
[Closing Scene]: NexaShield Dashboard logo appears with a call-to-action. Website URL and social media icons fade into view with an inviting "Join us" message.	Narrator: "Empower your enterprise with NexaShield. Visit [Your Website] today and take the first step towards effortless network security. NexaPoint Tech – Security, Simplified."

Example: Bibliocafe

This script serves as the foundation for a promotional video for Bibliocafé Ltd., a unique business that combines the allure of a bookstore with the warmth of a café. The video, designed to run between 50 and 90 seconds, is intended for use on various platforms, including YouTube, TV commercials, and social media advertising.

Purpose and Goals

The primary objective of this video is to capture the essence of Bibliocafé Ltd. and to entice potential customers to visit the store. It aims to:

Showcase the Unique Atmosphere: Highlight the unique combination of a bookstore and café, providing a visual and emotional glimpse into the cozy, inviting environment.
Promote Brand Awareness: Introduce viewers to the Bibliocafé Ltd. brand, emphasizing its identity as a local, comforting, and fun destination.
Create Emotional Connection: Through warm visuals and engaging narration, the video seeks to forge an emotional connection, making viewers feel like they’re not just learning about a store but discovering a new favorite haven.

Driving Customer Engagement

The script is crafted to encourage customer engagement through various elements:

Visual Storytelling: By providing a visual tour of the store, the video helps viewers imagine themselves in the space, increasing the likelihood of a visit.
Narrative Appeal: The script tells a story—not just of a store but of an experience, inviting viewers to join a community of book and coffee lovers.
Targeted Call to Action: The closing call to action is a direct invitation, prompting viewers to visit Bibliocafé Ltd., thereby converting interest into action.
Cross-Platform Adaptability: Designed for versatility, the video can be effectively used across different media platforms, maximizing reach and engagement.

Script

[Open with a cozy, welcoming shot of Bibliocafé Ltd. Exterior, morning light.]	Narrator: "Welcome to Bibliocafé Ltd., where every visit is like coming home to your favorite story."
[Cut to interior scenes: shelves of books, a barista crafting a coffee, people reading.]	Narrator: "In a world that moves fast, we offer a tranquil escape. A place where the aroma of freshly brewed coffee meets the thrill of a new adventure waiting on our shelves."
[Briefly feature a friendly staff member recommending a book to a customer.]	Narrator: "Whether you're a wandering bibliophile or a coffee enthusiast, our doors open to a universe of possibilities."
[Show a quick montage: A book club laughing, a student studying, a family choosing books.]	Narrator: "Here, every book pairs perfectly with our handcrafted coffees. Sip. Read. Revel in the quiet joy of the moment."
[Showcase various sections: New Releases, Classics, Local Authors.]	Narrator: "Our friendly staff is always here to guide you to your next great read, ensuring you feel right at home."
[Transition to a customer browsing, then enjoying a coffee while reading.]	Narrator: "From lively book clubs to peaceful reading corners, Bibliocafé Ltd. is more than a bookstore, more than a café. It's a community."
[End with a warm, inviting shot of the store's evening ambiance.]	Narrator: "So, come in and find your story, lose yourself in the pages, and savor the journey. Bibliocafé Ltd. – Your local escape into a world of books and coffee."
[Fade to black with the Bibliocafé Ltd. logo and store details.]	Narrator (voice-over): "Visit us today and let your next story begin."

Best Practices for Writing Video Scripts

Know Your Audience & Goal: Before you write, define your target audience—who are you trying to reach? Tailor your script’s tone and content to resonate with them. What’s the video’s goal? To inform, persuade, or entertain? Clarity sets the direction. Here is an example of a video that perfectly tailors its message and tone to its target audience—individuals seeking personal growth and self-acceptance. The script uses relatable anecdotes and Brené’s authentic voice to connect deeply with viewers.
Hook and Hold Attention: Start strong! Grab viewers within the first 10 seconds with a question, surprising fact, or captivating story. Maintain engagement with varied visuals, humor, or suspense, ensuring each scene contributes to the overall message. This video script by Jasper effectively hooks viewers by targeting a relatable struggle – wanting to sound smarter and more professional at work. It directly asks a question that piques curiosity, promises a solution to this common problem, and uses robust and engaging language to create a sense of urgency, all within the first sentence.
Keep It Concise & Clear: Time is precious. Script tightly, focusing on key points. Write in a conversational tone, avoiding jargon. Aim for short sentences and paragraphs for easy comprehension. Remember to proofread for clarity and flow. See here for some practical tips on creating clear and concise video scripts.
Show, Don’t Tell: Leverage the power of visuals! Describe actions & scenes vividly instead of just narrating them. Include vivid descriptions to paint a picture alongside stunning visuals. You can create more engaging and impactful videos by letting the visuals do the heavy lifting and using a powerful narration to complement and enhance their impact. “Show, Don’t Tell” is not just a stylistic choice; it’s a powerful tool to create more engaging, impactful, and emotionally resonant video experiences. See here for more tips.
Call to Action (CTA): Don’t leave viewers hanging! Tell them what you want them to do next, whether visiting a website, subscribing, or taking another action. Make the CTA clear, specific, and easy to follow. (Example: Nonprofit fundraising video – clear CTA to donate or volunteer). Here is an example of a video where the call to action to like and subscribe is said and shown.

At Media Shower, our end-to-end marketing platform makes it easy to create great video content, customized to your company and customer. Click for a free trial.

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