How to Use AI to Create Sales Materials (+ Prompts and Templates)

salesman who requires sales materials with AI

In this guide, you’ll find best practices, FAQs, protips, and actionable prompts, all designed to help you create high-performing AI sales content to take your marketing efforts to the next level.

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First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or similar AI tool:

Hello! I’m a busy marketing manager and I would like to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following 10 questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or key differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview that can serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then let’s check the marketing overview for accuracy, asking any clarifying followup questions if needed.

Then, Generate Your Sales Enablement Content

In the same chat session, now paste the following prompt:

Based on this marketing overview, I would like to create sales enablement content for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  1. How are your sales teams currently accessing and utilizing content during the sales process?
  2. What specific challenges or gaps have you identified in your current sales enablement content strategy?
  3. Do you have a repository or platform in place to organize and distribute sales enablement content effectively?
  4. What types of sales enablement content have shown the most impact on your sales performance in the past?
  5. How do you measure the success and effectiveness of your sales enablement initiatives?
  6. Have you conducted any customer or sales team feedback surveys to gather insights on your existing sales enablement content?
  7. How do you ensure that your sales enablement content aligns with the various stages of the sales funnel?
  8. What role does your marketing team currently play in creating and maintaining sales enablement content?
  9. Have you explored using interactive or multimedia content formats to enhance your sales enablement efforts?
  10. How do you handle updates and revisions to sales enablement content to keep it relevant and up-to-date?

Based on my answers, please generate a draft piece of sales enablement content. Leverage the 24 VIA character strengths where appropriate. Then let’s check the sales enablement content for accuracy, asking any clarifying followup questions if needed.

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AI Prompts for Sales Enablement Content

The most effective sales enablement content arises from the perfect blend of AI expertise and human creativity, leveraging the power of artificial intelligence to enhance and refine marketing messages. By leveraging AI-powered tools like ChatGPT, marketing managers can fine-tune sales enablement content to connect with the audience, optimize messaging, and drive successful sales outcomes.

To improve tone and style:

  • Rewrite this as more formal/playful/conversational.
  • Adjust the tone to be authoritative/empathetic/persuasive.

To tailor your emails to customer personas:

  • Craft content targeted at IT professionals / C-suite executives / small business owners.
  • Personalize the message for a specific industry, such as healthcare/finance/technology.

For competitive edge enhancement:

  • Highlight our unique selling points compared to competitors.
  • Emphasize customer testimonials and case studies showcasing our advantages.

For feature vs. benefit emphasis:

  • Transform features into clear benefits for the customer.
  • Explain how the product solves specific pain points for the target audience.

To use storytelling for engagement:

  • Incorporate a compelling customer success story into the content.
  • Weave a narrative that connects emotionally with the audience.

For objection handling:

  • Prepare responses to common customer objections or concerns.
  • Provide explanations to address doubts about product performance or pricing.

To optimize your call-to-action:

  • Create strong and actionable CTAs to increase conversion rates.
  • Suggest urgency-based CTAs to encourage immediate action.

For localized adaptation:

  • Tailor content for different regions or countries to resonate with local audiences.
  • Adjust language and cultural references for specific international markets.

To integrate visual content: 

  • Include relevant images, videos, or infographics to enhance the overall appeal.
  • Incorporate visual storytelling elements to communicate complex ideas.

For SEO-friendly copywriting:

  • Integrate targeted keywords for improved search engine visibility.
  • Ensure the content is structured for featured snippets and voice search compatibility.

10 Best Practices for Sales Enablement Content

  • Know your audience: Understand the target audience’s pain points, preferences, and buying behavior. Create content that addresses their specific needs and challenges.
  • Align your content with your buyers’ journey: Develop content for each sales funnel stage (awareness, consideration, decision). Ensure seamless progression from one stage to another.
  • Leverage storytelling techniques: Use engaging narratives to connect emotionally with prospects. Incorporate customer success stories to build credibility and trust.
  • Focus on clarity and simplicity: Keep the message concise and easy to understand. Avoid jargon and technical language that may alienate non-experts.
  • Train your sales team: Provide sales reps with comprehensive product knowledge and selling strategies. Conduct regular training sessions to keep them up-to-date with the latest content.
  • Measure and analyze your content’s performance: Track content performance metrics, such as click-through rates and conversions. Use these data insights to refine and optimize content for better results.
  • Encourage collaboration between your sales and marketing: Foster open communication and feedback channels between both teams. Align goals and share insights between teams to enhance content effectiveness.
  • Optimize your content for mobile: Ensure all sales enablement content is mobile-friendly and responsive. With the rise of mobile usage, accessibility on various devices is crucial for reaching prospects on-the-go.
  • Address objections proactively: Anticipate common objections from potential customers and address them in the content. Providing solutions upfront builds trust and removes barriers to purchase.
  • Update your content regularly: Keep sales content fresh with the latest product information, industry trends, and market insights. Outdated content may lead to misinformation and missed opportunities.

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10 Frequently Asked Questions (FAQs) About Sales Enablement Content

What is sales enablement content, and why is it essential for businesses?

Sales enablement content refers to the marketing material and resources that effectively empower sales teams to engage and convert prospects throughout the buyer's journey. Its ultimate goal is to improve sales performance and revenue generation.

How can I create compelling and persuasive sales content?

To craft impactful content, focus on understanding your audience, leveraging storytelling techniques, highlighting the product's value, and aligning content with each sales funnel stage.

What types of content are most effective for sales enablement?

The most effective content types include case studies, product demos, explainer videos, customer testimonials, and sales scripts tailored to specific buyer personas.

How do I measure the success of my sales-based content?

Track key performance indicators (KPIs) like conversion rates, lead quality, sales cycle length, and content engagement metrics to evaluate the content's impact on sales outcomes.

What are the best practices for training sales teams on using sales materials?

Effective training involves providing comprehensive product knowledge, sales techniques, objection-handling strategies, and consistent updates on the latest content.

How do I align sales and marketing teams to create successful sales content?

Foster open communication, collaborative planning, and shared data insights between sales and marketing teams to ensure both teams work cohesively towards common goals.

Should I personalize sales content for different customer segments?

Yes! Personalization enhances customer engagement. Tailor content based on customer personas, pain points, and preferences to resonate with specific target groups.

Should I optimize sales materials and content for mobile devices?

Absolutely! With increasing mobile usage, optimizing sales materials for mobile devices ensures accessibility and a seamless experience for prospects on-the-go.

How often should I update my sales content and materials?

Regular updates are essential to maintain accuracy and relevance. Review and refresh content periodically to reflect the latest product information and market trends.

What are some common mistakes to avoid in sales-focused content creation?

Avoid jargon, overly technical language, irrelevant content, and failing to address objections. Focus on customer-centric messaging and value-driven content.

10 Protips for Sales Enablement Content

Use a customer-centric approach. Understand your audience’s needs and pain points before creating content that speaks directly to them.

Leverage storytelling. Use engaging narratives to captivate prospects and forge emotional connections.

Align your content with your buyer’s journey. Develop content for each sales funnel stage, guiding prospects seamlessly toward a purchase decision.

Personalization matters. Tailor content to specific buyer personas, industries, or pain points for maximum impact.

Use data-driven insights to improve. Use analytics to measure content performance and refine strategies for better results.

Encourage collaboration and feedback. Foster open communication between sales and marketing teams for valuable content insights.

Include compelling calls to action. Craft clear, action-oriented CTAs that prompt immediate responses from potential customers.

Visual content encourages engagement. Incorporate images, videos, and infographics to enhance content appeal and comprehension.

Always optimize for mobile. Ensure content is accessible and visually appealing on various mobile devices.

Update your content regularly. Keep content fresh and relevant to maintain customer interest and trust.

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