TLDR:  With 111 million subscribers, PewDiePie (a.k.a Felix Kjellberg) is one of the most popular YouTubers in the world. His videos have made millions of dollars and built an incredibly passionate fanbase. One of the primary reasons for his success is his approach to communication.

So What? PewDiePie’s communication style is unique and highly effective. In a sea of YouTubers, he stands out by being relatable, down-to-earth, and authentic. Here’s precisely what he does and how you can use his techniques to boost your own communication skills.


Felix Kjellberg, more commonly known by his online alias PewDiePie, is a Swedish YouTuber, comedian, and video game commentator. He’s best known for his “Let’s Play” commentaries and vlogs, as well as his comedy and music videos. PewDiePie’s channel has been the most subscribed to on YouTube since 2013, with over 111 million subscribers as of today.

PewDiePie’s popularity is largely due to his approachable, relatable persona. He comes across as a down-to-earth, regular guy; someone his fans can easily connect with. His connection is largely due to his effective communication skills.

PewDiePie understands the importance of communication, and he uses his platform to connect with audiences on a personal level. In a sea of YouTubers, he stands out by being authentic and real. Here’s a look at some of the key communication techniques PewDiePie uses to connect to so many people.

Connect with Your Audience

It’s one thing to show up on video and talk to your audience. It’s another to connect with them. You need to make an effort to connect with your audience on a personal level if you want to build strong relationships with them.

PewDiePie is known for his “Fridays with PewDie” series, where he interacts with fans, answers their questions, and just hangs out with them. He also launches competitions, song contests, and other interactive content to engage audience members.

The series is now discontinued, but it worked wonders for PewDiePie in terms of building connections with his audience. He was able to show fans he was more than just a YouTuber. Brands and marketing teams can also carve out time to attend meetups, launch interactive content, and generally engage with your viewers.

Have Your Own Voice

One of the things that makes PewDiePie successful is he has a unique voice. His content is unlike anything else out there, and his personality shines through in everything he does.

PewDiePie is popular for his humorous, off-the-cuff style. He uses this to great effect in his videos. He’s not afraid to make jokes about himself, and his self-deprecating humor endears him to fans.

He’s also known for his catchphrases and inside jokes. By using these, he’s able to create a sense of community and belonging among his fans. They feel like they’re part of the jokes. This helps to foster strong connections.

When communicating with your audience, be sure to use your own unique voice. Don’t try to imitate someone else or copy their style. Be authentic and let your personality shine through.

Be Consistent

PewDiePie is one of the most consistent YouTubers out there when it comes to his upload schedule. For a while, he uploaded a video per day. His fans know they can always count on him to release new content on a regular basis.

Youtube videos.

This consistency is important for building strong relationships with your audience. If they know when they can expect new content from you, they’re more likely to stick around and keep watching. You get the benefit of staying at the top of your audience’s mind.

You don’t have to upload new content every day, but you should aim for consistency. Whether that means uploading once a week or twice a month, make sure you’re consistent with your schedule. Your audience will get into the rhythm.

Offer Peeks at Your Personal Life

PewDiePie is very open about his personal life. He often gives his fans peeks into what’s going on behind the scenes. For example, he regularly posts videos of himself hanging out with his wife Marzia.

Those videos with her showcase a husband-and-wife dynamic that many people can relate to. This humanizes PewDiePie in the eyes of his fans. He’s not an untouchable YouTube star; he’s a real person with a real life.

By being open about his personal life, PewDiePie shows his fans he’s relatable. He’s a regular guy with an extraordinary job, and viewers can look up to him as someone who’s living a dream life.

You don’t have to share everything about your personal life, but offering peeks behind the curtain can help humanize you and make you more relatable.

Be a Trendsetter

When PewDiePie started out, he was one of the first YouTubers to capitalize on playing video games on camera. He quickly rose to prominence in the gaming community and helped popularize the concept.

Now, thousands of YouTubers play video games on camera, but PewDiePie was one of the first, and he’s still one of the best. He’s able to stay ahead of the curve by always being on the lookout for new trends.

When you’re looking to build strong relationships with your audience, it’s important to be a trendsetter. Don’t just follow the crowd; try to innovate and be creative in your content. Your audience will respect you for it, and it will be hard for anyone to dethrone you as the king or queen of your niche.

Communication Is Simple When You’re Yourself

PewDiePie is one of the most successful YouTubers of all time who’s built a massive following through one simple principle: being authentic. When you’re just being you, the rest falls into place.

At Media Shower, we empower our clients to be their true selves in their content. To learn more about how we can help you build authentic relationships with your audience, click here to contact us.

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