10,000 Hours in 10 Minutes: Christine Koh on the Power of Authenticity
In eight years since she launched her site, Boston Mamas – a parenting portal for Beantown-area families – Christine Koh has found the secret to growing her audience isn’t through link bait content or filler content – it’s by being authentic. “In my opinion, the worst thing you can do as a content creator is… Read More…
Kevin Spacey on Content Marketing: It’s All About the Story
I could give you 45 minutes on the ROI of effective SEO,” Kevin Spacey joked to his captivated audience at Content Marketing World 2014. “That’s right, I know your f-ing terms,” he laughed. (He dropped a lot of f-bombs that day, but that’s another story). So why Kevin Spacey? You wouldn’t be the only one… Read More…
10,000 Hours in 10 Minutes: Laurence Hebberd Harnesses the Power of Human Resources
The Undercover Recruiter is one of the most popular HR blogs out there. And a busy one, to say the least. We recently were lucky enough to grab a few moments with Laurence Hebberd to talk about HR, content and social media. Hi, Laurence! Let’s start with The Undercover Recruiter. How did it get started?… Read More…
Content Marketing World 2014: The Recap
Content Marketing World 2014 recently pulled in a few thousand professionals and sponsors from more than 50 countries. Together they explored the latest cutting edge strategies in the industry. If you weren’t among those in the know, never fear, here’s the inside scoop:
10,000 Hours in 10 Minutes: What Makes Jesse Noyes Cringe?
Content marketing has become more and more important. And nobody knows it like Jesse Noyes of Kapost. Jesse spoke with us about content marketing and how to make it more effective. “Content marketing” is a term thrown around quite a bit. How do you define it? I define content marketing as the process of creating,… Read More…
10,000 Hours in 10 Minutes: Clare Hoang Knows Where Your Links are Coming From
It’s hard sometimes to build links, especially for smaller businesses, and that’s where Ahrefs comes in. Built for data and linkbuilding, it’s a fascinating tool. Clare Hoang was recently kind enough to speak with us about building links and connections on the web, and we learned a lot from her. Hi, Clare! What are some… Read More…
10,000 Hours in 10 Minutes: Todd Giannattasio on the Strength of Social Media
Todd Giannattasio started out building websites, and has moved on to driving traffic to website as president and CEO of Tresnic Media. Todd was kind enough to talk with us about social media and what it means to marketing. Let’s learn! How has social media changed marketing for mid to large companies? I believe in… Read More…
Speed Stick Soars with World’s Largest Urban Zipline
Some of the biggest brands out there have a number of other large brands competing for the same exact market on a regular basis. There are certain products you only need one of at a time, after all. Coming up with innovative, cutting edge technology is only half the battle. The other half? Getting noticed.… Read More…
10,000 Hours in 10 Minutes: Ally Weller Has a Secret Pitch
The days of a business writing formal press releases to advertise new products or services and blasting it out to every newspaper and magazine under the sun are in the past, says Ally Weller, community manager for PitchEngine. Brands need to be empowered to be their own publishers instead of solely relying on journalists to… Read More…
10,000 Hours in 10 Minutes: Corbett Barr on How Fizzle Goes Pop
Fizzle is changing how we train on the web. With courses from luminaries like Pat Flynn, Leo Babauta, John Lee Dumas and Scott Dinsmore, there’s plenty to learn – in a simple way to learn it. Co-founder and CEO Corbett Barr spoke with us about building the company and the changing face of training. Hey,… Read More…