What No One Tells You About Trade Shows
Here’s how trade shows really work: you pay thousands of dollars to buy a “booth,” which is a 10×10 square of carpet on the show floor. For everything else, the trade show organizers charge you thousands of dollars extra: tables, chairs, displays, even the freaking electricity. (They literally charge you hundreds of dollars to run… Read More…
What’s the Best Day to Publish Blog Posts? The Definitive Answer
What’s the best day to publish blog posts? At Media Shower, we get this question all the time. I will give the short answer for those with attention deficit disorder, and a slightly longer answer for those who want to understand.
10,000 Hours in 10 Minutes: Jeremy Durant on B2B Marketing
Jeremy Durant of Bop Design knows that content plays an enormous role in the success of marketing a business. He understands that social media, branding, and content are all major players in the marketing world of today. In this interview, Jeremy shares some of what Bop Design offers clients. On your website, it says that… Read More…
Forget the Long Tail. Go for the Body.
I am on the phone with a potential client. We’ll call him Mr. L. “What we’re using,” Mr. L tells me, “is a long-tail content strategy.” “How’s it working?” I ask. “It’s okay,” he admits. “But we need help creating 1,000 content pieces a month.” “Our price for a great blog post is $49, so… Read More…
Your First Sentence is the Most Important. Here’s Why.
It is not easy to cut through a human head with a hacksaw. This is the first sentence of Michael Crichton’s excellent autobiography Travels, and those words have stuck with me since I read the book twenty years ago. Crichton was trained as a doctor, and he starts with a story of working on a… Read More…
You Need 3 Blog Posts. Here’s Why.
I’m talking with a prospective client. We’ll call her Ms. X, because that makes her seem more mysterious. Ms. X is the marketing manager of a large company. She wants to get more traffic to the company website, and is thinking of starting a content marketing program. “What I want to know,” Ms. X asks… Read More…
10 Email Hacks to Improve Communication
I recently received an email from a client with the subject line: Subject: DANGER! Naturally, my heart leapt into my throat. Surely the email was announcing a forest fire, or an imminent Russian invasion of America. I opened the email to find it was an introduction to one of their partners, whose name was Bob… Read More…
10,000 Hours in 10 Minutes: Susan D on the Potential of eCommerce
ZippyCart is a great online resource for any eCommerce professional, providing information, news on current trends and expert advice. Susan D took the time to speak with us about her business as well as share information on different needs and considerations for eCommerce businesses, regardless of size and establishment. With a background in eCommerce, she… Read More…
Why We’re Not Afraid To Tell You Our Competitors (Hint: It’s Brafton)
True story: We recently had a prospective customer call into our sales line. This was a bright guy, a well-educated VP of Marketing for a large company. He was looking for someone to run his company’s content marketing efforts, he told us, and he had read an article online where Media Shower was rated #1.… Read More…
Why I Am Writing This in a Woman’s Bathrobe
As I write this, I look ridiculous. If you could see me right now, you would laugh out loud. It is 6:00 am, and I am wearing my wife’s blue terrycloth bathrobe (it’s cold in here, and it was the closest thing available). My hair is a mess, and I haven’t shaved. And here I… Read More…