The Better Blog

Inbound marketing is powerful but complex. Mike Lieberman, as an expert in the topic and head of Square 2 Marketing, recently helped us makes sense of a tough topic. Why is inbound marketing important for businesses? First, inbound marketing should be important to businesses because it’s the only marketing strategy that aligns perfectly with the… Read More…

I once had a manager who would often tell us, “You know, as they say back in my home state of Indiana, you gotta make hay while the sun shines.” This was a man who’d be wearing $300 Italian loafers and a $500 Hugo Boss sport coat, so it was a little hard to believe… Read More…

Marketers – and, more specifically, their clients – are always looking for the hottest, freshest marketing ploy. Companies are always on the look-out for the magic bullet marketing campaign or tool that will yield limitless new customers without spending a dime. Direct marketing, also known as direct response marketing, does not involve advertisements placed on… Read More…

Today, the gold standard for a successful digital marketing campaign is manufacturing virality and getting plenty of buzz. Unfortunately, says Rameet Singh Chawla, founder of mobile app development agency Fueled, there’s no straightforward way to do this intentionally. So instead, you should just focus on building a really killer product. “You can hire a PR… Read More…

When competing with untold numbers of anonymous competitors, sometimes a face to go along with a name can make all the difference, when it comes to client loyalty and distinguishing yourself from the pack. Live, real-time chat is one way to give a face to your company, thereby encouraging potential clients to delve deeper, ask… Read More…

If Julia McCoy could offer one piece of advice to businesses and their marketing teams, it’s to stop focusing on keywords and linking – and start focusing on high-quality content. “Our blogs have seen immense ranking returns, and we never focus on a keyword!” the founder and CEO of Express Writers says. “Our focus in… Read More…

Media Shower officially began in June 1995, twenty years ago. It doesn’t seem like twenty years. It seems more like nineteen, nineteen and a half. As I look back two decades later, I want to highlight a few lessons that I hope will be helpful for those just starting the journey of starting a company.… Read More…

Joel Widmer knows more than a thing or two about social media and digital marketing. His website, Fluxe Digital Marketing, lets readers in on how to create great content, get conversions, ramp up traffic, and get the results they want. Here, he shares some of this insight for those looking to bolster their own online… Read More…

As a small business owner on a tight budget, it might be tempting to skimp on your marketing efforts, but Mike Quayle, director of marketing for Marketeering Group, advises you take a more well-rounded approach to your strategy. Most businesses come to Marketeering interested in just one service – SEO, social media, a new website,… Read More…

If you live in North America or Europe, you probably have heard Jamie Oliver’s name. You may only know that he’s associated with food or TV, or you may be well-versed in Oliver’s cooking shows, books, and healthy cuisine initiatives. Either way, it’s pretty remarkable that a chef can garner this exceptional level of name-recognition.… Read More…