The Better Blog

The big Content Marketing World 2015 convention recently wrapped up in Cleveland, Ohio. At the 5th annual conference, keynotes and workshops helped build a sense of community among content marketers. Now, it may sound strange, but once we thought about it, we realized Content Marketing World actually has a lot in common with this summer’s… Read More…

Is your social media strategy currently meeting your business goals? What are your business goals? Making money is probably too vague. If you don’t know the answer to those questions, log off of your Facebook and Twitter accounts immediately and put your focus here. In this interview, Julia Campbell, Digital Marketing Strategist at J Campbell… Read More…

Every savvy marketer has heard the phrase “content marketing strategy.” What a lot of people don’t think of, however, is that content isn’t just blog posts and whitepapers. Content is every single thing your company produces. To truly stand out and be noticed, all of your content needs to be its absolute best – and… Read More…

There’s a difference between “key words” and “keywords.” For example, when your Uncle Charles sends you an E-vite for “A decadent dinner, full of room temperature oysters and numerous other culinary surprises!” the key words are “room temperature oysters.” The other key words to look for are “Will Not Attend.” But keywords are an entirely… Read More…

Are your content marketing efforts on solid footing or thin ice? Media Shower recently spoke with Rachel Parker, CEO and Chief Geek at Resonance Content Marketing. After exploring Rachel’s CD, 5 Things You Must Know About Content Marketing, a conversation about common marketing mistakes developed. What are 5 things a content marketer should never do?… Read More…

Have you thought about the little things you say to your customers? The subtle sentiments behind your words that can take them from “just another meeting” to “game changer?” Did you know it can be as easy as showing them you care by asking the right questions up front? But what are the right questions?… Read More…

What did you eat at the last wedding you attended? Chicken or fish? Or maybe Chicken Nuggets or a Big Fish Sandwich? On July 18th, 2015, longtime sweethearts Joel Burger and Ashley King said their vows in Jacksonville, Illinois; their wedding was paid for by Burger King. It’s a classic story of boy meets girl—and… Read More…

To the newcomer, content marketing might appear more confusing than a Game of Thrones family tree. But we’ve got some good news: It’s not. In fact, content marketing’s core ingredients can be boiled down to two simple things: good content supported by good promotion. Talk about your easy recipes! Not since Ovaltine and milk has… Read More…

Caroline Eubanks is a freelance writer and travel blogger originally from Atlanta, Georgia. When not blogging on her sites Caroline in the City and This Is My South, she’s a team writer for Her Packing List and contributes to AFAR.com, Matador Network, Travel Mindset and Viator. The life of a travel writer may sound like… Read More…

We often hear the question “What is content marketing?” It’s totally understandable. The term is still pretty new and somewhat vague, kinda like NBC’s fall television lineup. But fortunately the answer is an easy one. Let’s start with the “marketing” part. You know what that means. The dictionary defines it as “The activities that are… Read More…