The Better Blog

Digital marketing for startups offers exciting new prospects and opportunities for entrepreneurs, but it comes with its own set of problems to master and overcome. Maybe you need to build an e-mail list or a strong social media following, but you don’t have the necessary reach. Or maybe you need to figure out what your… Read More…

With so many different avenues to advertise online and so many potential customers to reach, marketers are often tempted to sacrifice quality for the sake of quantity. However, there are many ways to market your product without bombarding people with content. Next time you get the urge to make as much content as possible, remember… Read More…

The New York Post should probably not be admired for much, but when it comes to creating attention-grabbing headlines, they’ve always been in a league of their own. The Post has always sought to yank the reader by the neck and practically command them to dive deeper into the tabloid. While we find avoiding tales… Read More…

Halloween is certainly coming up quickly, isn’t it? While you stress about coming up with a clever and unique costume, companies are also trying to figure out how they can stand out and capture new visitors. But Halloween marketing doesn’t need to be scary. Treat yourself to some tricks your company can follow to celebrate… Read More…

Why does your business use social media? Do you use it because everyone else uses it? Or do you truly understand it? Do you see its purpose and value, and are you using it in the most effective way for your business? Cendrine Marrouat, Social Media Coach, Blogger, Content Curator, and Author at Social Media… Read More…

Jim Spencer loves WordPress – so much so that he built a business around helping bloggers and business owners move their websites from other platforms to the popular open-source CMS. So what does he like about it? “WordPress is designed for writers rather than other platforms that were designed for developers,” says the founder and… Read More…

What do corn dogs, lions, eagles, laser beams and anchor tattoos have in common? They are all included in the cover photo on the Old Spice twitter account. In 2010, Old Spice found themselves struggling to market their deodorant for the younger generation. Proctor and Gamble, Old Spice’s parent company, took a gamble when they… Read More…

So you’ve set up your blog (congrats!) and now it’s time to wow the world with a never-ending series of Pulitzer-worthy articles. This is gonna be great! There’s just one problem: you have no ideas. Ah yes, ideas; so easy to have in the shower, yet so hard to come by when sitting in front… Read More…

Last week, Facebook users suddenly found their newsfeeds to be plastered with images of their friends as Peanuts characters. Thanks to a new website, Peanutize Me, anyone now can create a “Peanutized” version of himself, his friends, or even celebrities. But the classic style created by Charles Schultz over 50 years ago might look a… Read More…

Hosting a blog on your website is an accepted way of raising your brand awareness that is often overlooked or undervalued when it comes to planning a digital marketing strategy. This mistake is a legitimate one, as business blogging can seem like just one more responsibility or one more thing to keep up with in… Read More…