The Better Blog

We often think of content marketing as something like a blog post or viral video. But Marriott Hotels is taking content marketing a step further. Marriott recently released the third in a series of short films showcas Marriott hotels … except the hotels are just the settings, not the main focus. Business Unusual The most… Read More…

      We recently checked in with Michael Reynolds, president and CEO of digital marketing firm SpinWeb, to find out what new inbound marketing tools he’s most excited about these days. He pointed to HubSpot’s new CRM and a trend toward integrating inbound sales into the big picture. “Too many organizations think inbound marketing… Read More…

The only hoverboards we have today may just be modified segways that randomly explode, but the future is coming sooner than we think–especially when it comes to virtual reality. With devices such as Oculus Rift, Google Cardboard, and Samsung’s new virtual reality viewer hitting the market, VR is about to become mainstream. You might know… Read More…

      Hearing writers talk about their struggles with writer’s block has always been a mystifying experience. Paying the bills as a professional freelance writer – especially one for the web – often means producing around 2,000 pieces of content per year. At $25 to $30 per blog post, that would earn you between… Read More…

If you are one of the fabulous writers whose work graces the blogs of Media Shower clients, you are well aware of how the process of receiving orders works … until now. For some years now, Media Shower’s hard-working editorial staff has been churning out great ideas for client blogs, coordinating cohesive marketing strategies, and… Read More…

        Stephen King is an untalented hack who couldn’t write real literature if his life depended on it. At least, that’s what some of his critics say. But I base my judgment on what someone can teach me, not what the English lit professors and book critics think, and Stephen King has… Read More…

      There are myriad ways to search for any product or service that has a digital presence today. The way we search for things and the language we use are driven by our personal biases, says Matt Hessler, director of search at Trada and PPCPath. “Men and women search differently and value different… Read More…

Well, that happened. 2015, we mean. And hey, did you notice? There were a few stories this year that seemed to take the whole “never say die” thing a little too literally. So what do you do when a wave of popular culture comes swooshing by you? You take it for a ride, baby. Here’s… Read More…

      I started writing for the Internet in 2006, somewhere during the time when the rule of thumb was to include the same phrase within an article as many times and in as many different ways as you could. Although frowned upon now, keyword stuffing was common. An article titled How to Make… Read More…

The Star Wars franchise has brought in over $32 billion in revenue over the past 38 years, and that’s not even counting the opening weekend of The Force Awakens. The majority of that money is made not through box-office sales, but through merchandise, books, and collectibles. Case in point: I haven’t seen The Force Awakens… Read More…