Cruise Control: The Brand Strategy That Rebuilt Tom Cruise’s Reputation
Discover how Tom Cruise’s death-defying stunts and strategy rebooted his brand and redefined blockbuster marketing.
How To Measure AI SEO Traffic [+ Prompts and Examples]
Learn how to track it and gain an edge in the fast-moving world of AI SEO.
How a Rotating Cast of Colonels Saved KFC
Discover how KFC’s Rotating Colonels campaign revitalized a struggling brand, achieved 3% sales growth, and created 400+ million media impressions through strategic celebrity casting.
12 Marketing Use Cases for Google’s NotebookLM
Discover 12 marketing use cases where NotebookLM beats ChatGPT.
How To Go Viral on TikTok [+ 11 Examples]
Discover how to go viral on TikTok with 10 proven strategies.
How Custom AI Sales Assistants Help You Close More Deals
Give your sales team a real-time advantage with custom AI sales assistants.
7 Communication Challenges Facing Pope Leo XIV
Explore how Pope Leo XIV must navigate global brand communication, and learn seven key messaging lessons for marketers dealing with divided audiences.
Absolut Genius: How a Bottle Built a Billion-Dollar Brand
Explore how Absolut turned a two-word template and minimalist packaging into one of advertising’s most successful and artistic triumphs.
How To Do Competitive Positioning With AI
Learn how to use AI for competitor analysis.
How to Write a Content Brief with AI: Examples, Tips, and the Best Tool
Learn how to master the creation of a content brief with AI.