The Better Marketing Blog

To be a successful brand on TikTok, you need a winning TikTok content strategy. Media Shower analyzes 24 of the best brands on TikTok for insights.

In his 1962 Rice University “space speech,” JFK used many effective communication techniques to engage the audience. Learn how these techniques work.

AI tools can give your company a huge competitive edge. Media Shower reveals ten AI tools reveal the incredible potential of AI in content marketing.

Marketers continue turning to Steve Jobs’ 1997 speech Think Different for inspiration. Learn what communication techniques he uses and how his messaging works.

Get essential LinkedIn newsletter tips including how to start a LinkedIn newsletter, engage with LinkedIn content ideas and boost your audience reach.

Explore best practices for B2B ebooks: actionable insights, engaging design, and lead generation strategies that will elevate your content marketing.

61% of your customers want to hear from you at least once a week, per Campaign Monitor.

Marketing expert Andrew Davis considers the traditional sales funnel obsolete. Find out what he replaces the time-honored model with here.

Create high-performing newsletters with our actionable tips.

President Obama’s landmark 2008 “Yes We Can” speech engaged, empowered, electrified, and inspired people all over the world. Find out how and why it worked.