The Better Marketing Blog

The Media Shower blog is only a couple of months old, yet we’re already seeing daily attempts by bad grammar-using robots to weasel their way into our comments section. Thing is, they’re funny as heck. How can you spot spam comments? They’re usually the ones that seem like they’re written by Balki from “Perfect Strangers.” Um, thanks, Tyncindisdima.

Shari Stauch is the creator of Where Writers Win, which sounds like but is definitely not an off track betting branch for authors. No, Where Writers Win is a company that provides expertise in marketing, websites, training, and tools for emerging authors, and Shari is the prize-winning thoroughbred behind it all. As if being a… Read More…

Having a conversation with someone who only wants to talk about how awesome they are is about as pleasurable as sticking a fork in your ear. No wait, even worse; a spork in your ear. The same rules apply to the blogosphere. Bloggers who use posts to solely promote their products instead of providing relevance and… Read More…

It’s tough getting people to share. Just ask any parent of a cute but innately selfish toddler; when you only have six measly ounces of apple juice to work with, giving just one sip away seems like sacrilege. Now sharing on the Internet (as fully grown adults) is surely easier. And yet it’s not easy enough, is it? Or perhaps… Read More…

Since its inception in 2006, Twitter has emerged to become a force on the Internet. A force, that is, for 140 characters worth of banal nonsense. OK, so it hasn’t been all meaningless meandering posts about people’s mundane lives. There’s also been meaningless meandering posts about celebrities’ lives. Yes, Twitter is popular, but — brace yourself — it’s also a fad. “What?… Read More…

Are your content marketing campaigns similar to poorly-produced indie movies: clever at the start but failing to deliver satisfactory endings? It’s a problem many business owners face in today’s world of over-information. From unexpectedness to engagement, let’s discover the strategies that are working well for others in this latest round of content marketing awesomeness. Skyfall… Read More…

Jon Wuebben is the CEO of Content Launch, a web content development and strategy firm that provides content for hundreds of companies, digital agencies, web designers and others around the world. He’s also the author of “Content is Currency: Developing Powerful Content for Web & Mobile” and “Content Rich: Writing Your Way to Wealth on the Web”.… Read More…

I have a confession to make. Media Shower has been in business for 17 years, and this is our first blog post. How is it that a world-class content company can be in business this long, and never actually do any content on its own site? The shoemaker not only has no shoes, but he’s… Read More…