Users First, Search Engines Second
As a website or blog owner, you’re sure to receive countless preachings from others on the importance of SEO. “More important than regular toenail clippings,” they’ll say to you as they seek to hammer home their point. Sure, proper keyword usage is important for many reasons. Yet, there’s a fundamental problem in the industry: SEOs are… Read More…
Comedy Lessons: What I Learned from ZUG
Did you feel the earth tremble this week? Perhaps you did, and we know why. What you felt was the jolt of ZUG.com, the world’s greatest comedy website since 1995, finally closing its online doors on April 1st. This time, there was no fooling. I was one of Zug’s main contributors of comedy content since 2011, and I had the… Read More…
What We’re Reading: The Power of Habit
“Excellence is not a singular act, but a habit. You are what you repeatedly do.” – Shaquille O’Neal, or Aristotle (origin unclear) The Power of Habit is a life-changing book. This is because our habits determine the quality of our lives. Over time, it is not the big events, but the thousands of… Read More…
10 Qs with Nelly Berova: London’s Bridge to Online Marketing
Art Division may sound like a particularly creative regiment of the US military, but no, it’s actually a thriving team of UK-based techies and marketers with one overall goal: help businesses manage their online marketing better than their competition. We recently spoke with Nelly Berova, director and owner of Art Division. Specializing in online marketing, SEO,… Read More…
Of Mice and Men and Dangerously Cheap Content
As you may know, Media Shower is in the content creation business. Occasionally we like to check in on the competition—ya know, just to see if anyone else is using pictures of sausage in their comprehensive guides to freelance writing rates. Turns out they’re not—weird. But what some of them are doing is offering really low rates for… Read More…
Spring Cleaning for Your Website
::sniffs air:: Ah, spring cleaning. There’s something about the smell of Lysol cutting through the remnants of winter’s last gasp that just makes you feel alive! But hey, late March isn’t just a good time to clean up your house, it’s also the ideal season for reviewing your website. Is it still in top shape for your visitors? From looking for… Read More…
Smash the Comment Spam On Your Blog
The Media Shower blog is only a couple of months old, yet we’re already seeing daily attempts by bad grammar-using robots to weasel their way into our comments section. Thing is, they’re funny as heck. How can you spot spam comments? They’re usually the ones that seem like they’re written by Balki from “Perfect Strangers.” Um, thanks, Tyncindisdima.
10 Qs with Shari Stauch: Fueling the Author’s Marketing Fire
Shari Stauch is the creator of Where Writers Win, which sounds like but is definitely not an off track betting branch for authors. No, Where Writers Win is a company that provides expertise in marketing, websites, training, and tools for emerging authors, and Shari is the prize-winning thoroughbred behind it all. As if being a… Read More…
Why Nobody Wants to Read Your Blog
Having a conversation with someone who only wants to talk about how awesome they are is about as pleasurable as sticking a fork in your ear. No wait, even worse; a spork in your ear. The same rules apply to the blogosphere. Bloggers who use posts to solely promote their products instead of providing relevance and… Read More…
How to Get People to Share Your Stuff
It’s tough getting people to share. Just ask any parent of a cute but innately selfish toddler; when you only have six measly ounces of apple juice to work with, giving just one sip away seems like sacrilege. Now sharing on the Internet (as fully grown adults) is surely easier. And yet it’s not easy enough, is it? Or perhaps… Read More…