The Better Blog

Does your CEO have a blog? If he doesn’t, he should. You can’t run a business in today’s world from the cushy safety of your office — you have to get out there and make connections in person, or, failing that, by social media proxy. In fact, Forrester Research Chief Executive Officer, George Colony says that “within… Read More…

Virality on the Internet is a good thing; unlike virality in real life which is usually frowned upon and not popular with the ladies. Anyone who posts, shares, or creates content online is always hoping for the elusive Viral Fairy to sprinkle her magic 1’s and 0’s on their efforts and send it flying off in thousands… Read More…

They say the key to becoming an expert is to practice a task for 10,000 hours—we give it to you in 10 minutes. Today’s interview with an expert features Oscar Del Santo, an online marketing specialist, bilingual author, lecturer, and undeniable master of Twitter. Join us as we talk personal branding, marketing, and exactly how… Read More…

The Internet has reversed all our survival instincts. We don’t need to stand up to get food anymore, millions of people stay at home alone because they can already see naked bodies, and after millions of years of evolving to avoid disease suddenly everyone wants to be viral. The problem is that trying to be… Read More…

Of course the importance of ranking high in web searches cannot be overstated, but what about aiming even higher? What about impressing each visitor to your site so much that they feel compelled to add your URL to their esteemed list of favorites? Of course earning a bookmark may be tougher for niche sites—I mean how often does someone need to check DeathClock.com?— but no… Read More…

It’s been said the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that massive workload on you, we talk to the experts, we glean the most valuable morsels of their expertise, and then we condense that knowledge into one informative… Read More…

On a planet overstuffed with advertising and marketing messages, sometimes the best way to cut through the clutter is to startle your audience. Like a splash of cold water in the morning, edgy content can wake the masses and build buzz in a truly unique way. But what’s racy to one person may be raunchy to another. What’s offbeat to you may… Read More…

It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean the most valuable morsels of their expertise, then condense that knowledge into one informative and… Read More…

There’s something to be said for guilty pleasures; you know, those TV shows, movies, or songs that are so bad they actually wind up being good. That’s why we asked a low-quality content site to give us a book report on “Of Mice and Men” a couple of months ago, and it’s why we’ve now asked another,… Read More…

It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean valuable morsels of their expertise, and then condense that knowledge into one informative and… Read More…