A good piece of online content is like a delicious, nutritious mind meal. And like any healthy food, there has to be a proper mixture of healthy ingredients for the recipe to work.

For example, while humor is usually welcome, it shouldn’t dominate from start to finish (unless the point is to be silly.) Also, not all ingredients in a content dish are created equal; you might be able to get away with few or no images, but good luck creating successful content without originality or clickability.

Confused? That’s why we’ve created this handy-dandy infographic. Much like the nutrition facts on your favorite food, this graph will give you a basic idea of what exactly goes into great content writing, and which ingredients are more important than others. Feast away!


Jason Iannone made this chart all by himself, just like a big boy. Aren’t you proud of him?