Build Your Landing Page Funnel with AI (+ Templates and Prompts)

Landing Page expert

If you’re looking to quickly create great landing page funnels, this guide has copy-and-paste AI prompts, as well as examples and best practices that you can use right now. Read on!

First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or similar AI tool:

Hello! I’m a busy marketing manager who wants to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following ten questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or critical differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview to serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the marketing overview for accuracy, asking any clarifying follow-up questions if needed.

Then, Generate Your Landing Page Funnel

In the same chat session, now paste the following prompt:

Based on this marketing overview, I want to create a landing page funnel for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  1. What is the primary conversion required by this landing page (email, form fill, etc.)?
  2. What is the offer given to the end user (downloadable asset, direct contact, demo, etc.)?
  3. What A/B testing strategies will you employ to refine the landing page’s conversion rates?
  4. What other creative assets (social media posts, blogs, whitepapers, etc.) will be part of this funnel?
  5. What aspects of your landing page are you looking to optimize?
  6. What role will testimonials or other social proof play in increasing credibility on the landing page?
  7. How do you intend to integrate the landing page into your broader marketing automation workflow?
  8. What data segmentation methods will you use to deliver more targeted messaging through the funnel?
  9. What are your strategies for maintaining a consistent brand voice and design throughout the funnel?

Based on my answers, please generate a draft landing page funnel. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the landing page funnel for accuracy, asking any clarifying follow-up questions if needed.

AI Prompts for Improving Landing Page Funnels

Once you’ve drafted your landing page above, here are additional prompts to help you polish and perfect it:

  1. To improve tone and style: Rewrite this to evoke excitement while maintaining professionalism.
  2. To enhance clarity: Simplify this paragraph while effectively communicating all essential features.
  3. To craft a stronger CTA: Generate a compelling Call-to-Action that encourages immediate action from the user.
  4. To address objections: Provide persuasive responses to potential customer concerns or objections.
  5. To highlight benefits: List out the benefits of your product/service in a way that resonates with the target audience.
  6. To create urgency: Devise a sentence that conveys a limited-time offer or the scarcity of the product.
  7. To personalize the experience: Tailor the content to make the user feel understood and valued.
  8. To tell a story: Develop a short anecdote that showcases how your product/service has positively impacted a customer.
  9. To feature testimonials: Integrate a customer testimonial emphasizing trustworthiness and success.
  10. To invoke curiosity: Write a sentence piques the user’s interest, making them want to explore further.

Examples of an AI-Generated Landing Page Funnel Outline

Example: NexaPoint Tech

This landing page funnel, built for fictional network security SaaS company NexaPoint Tech, uses the following information as a basis for its structure:

  1. Main Conversion Goal: The primary conversion goal is to get users to sign up for a free trial of the NexaShield Dashboard.
  2. Offer for the End User: The offer is a 30-day free trial of the NexaShield Dashboard and a downloadable eBook titled “Revolutionizing Network Security: The NexaShield Advantage.”
  3. A/B Testing Strategies: You should test different headlines and CTAs to see which generates more sign-ups. Experiment with different page layouts and color schemes. Compare the performance of pages with and without video content.
  4. Creative Assets in the Funnel: These assets include social media posts promoting the free trial and eBook and blog posts discussing the features and benefits of NexaShield Dashboard.
  5. Aspects to Optimize on the Landing Page: User experience and ease of navigation. Clarity and persuasiveness of the content. Load times and mobile responsiveness.
  6. Role of Testimonials/Social Proof: Featuring testimonials from satisfied customers and industry experts to enhance credibility and trust.
  7. Integration into Marketing Automation Workflow: The landing page will be integrated with the CRM to track leads. Automated email sequences will be triggered post-sign-up for lead nurturing.
  8. Data Segmentation Methods: You can segment users based on their industry, company size, and interaction with the site while delivering more targeted follow-up content based on the segment.
  9. Consistency in Brand Voice and Design: Adhere to brand guidelines for tone, language, and visual elements, ensuring a uniform brand experience across all funnel stages.

Draft Landing Page Funnel for NexaPoint Tech

Stage 1: Awareness

  • Entry Point: Social media posts and blog content drive traffic to the landing page.
  • Content: Introduction to network security challenges and NexaShield Dashboard.

Stage 2: Interest

  • Landing Page Elements: Engaging headline, brief product overview, free trial offer, downloadable eBook incentive.
  • Design: Clean, on-brand visuals, easy navigation, and an embedded explainer video.

Stage 3: Decision

  • Conversion Focus: Clear and compelling CTA for the free trial sign-up.
  • Social Proof: Customer testimonials and security expert endorsements.

Stage 4: Action

  • Sign-Up Form: Simple, user-friendly form for the free trial.
  • Immediate Value: Instant access to the eBook upon form submission.

Stage 5: Retention

  • Post-Conversion Engagement: Automated email sequence providing additional resources, product tips, and encouragement to use NexaShield Dashboard.
  • Data Collection: Tracking user interactions for further personalization and segmentation.

Stage 6: Advocacy

  • Feedback Request: Post-trial surveys and requests for testimonials.
  • Referral Incentives: Offering benefits for referring NexaShield Dashboard to others.

10 Best Practices for Landing Page Funnels

  • Craft compelling headlines that convey value. Your headline should succinctly communicate your product’s main benefit or solution, instantly grabbing visitors’ attention.
  • Keep the design clean and focused on the primary message. Maintain a clutter-free layout that guides visitors’ eyes to the core message and call to action without distractions.
  • Minimize form fields to reduce friction during sign-ups. Simplify the form-filling process by requesting only essential information to increase conversion rates.
  • Test different CTAs to identify the most effective one. Experiment with various calls to action to determine which resonates best with your audience and drives the most clicks.
  • Incorporate persuasive visuals that resonate with the target audience. Use images, videos, and graphics that connect emotionally with your audience and reinforce your message.
  • Implement A/B testing to optimize every element of the page. Continuously test variations of your landing page elements to identify the most effective combinations for better results.
  • Ensure fast loading times for a seamless user experience. Optimize images, scripts, and other elements to ensure your landing page loads quickly, preventing user frustration.
  • Leverage social proof with testimonials and trust badges. Build credibility by showcasing positive reviews, testimonials, and any relevant affiliations or certifications.
  • Segment your audience to deliver personalized content. Tailor your messaging to different audience segments, addressing their pain points and needs.
  • Monitor and analyze data to continuously refine your funnel. Regularly track user behavior, conversion rates, and other metrics to make data-driven adjustments that improve your funnel’s performance.

marketer creating a landing page

10 Frequently Asked Questions (FAQs) About Landing Page Funnels

How can I effectively use testimonials on my landing page funnel?

Incorporate authentic customer testimonials strategically throughout your funnel to build trust and credibility and alleviate potential buyer concerns. Depending on your needs, this might be above the fold or in a more extended section beneath.

What are some fundamental design principles for successful landing page funnels?

Focus on a clean design, clear hierarchy, and prominent CTAs to guide users intuitively through your funnel and encourage desired actions. Speed and clarity are key for landing pages across the board.

How can I create a sense of urgency on my landing page funnel?

Utilize limited-time offers, countdown timers, and compelling copy to instill a sense of urgency, motivating users to take action promptly.

What are the best practices for mobile-responsive landing page funnels?

Ensure your landing pages are optimized for mobile devices with responsive design, fast loading times, and easily clickable CTAs for a seamless mobile experience.

How do I balance personalization and privacy in landing page funnels?

Collect and use customer data ethically, tailoring content to individual preferences while respecting privacy regulations and user trust.

What metrics should I track to measure the success of my landing page funnel?

Monitor metrics like conversion rate, bounce rate, click-through rate, and customer acquisition cost to assess the performance and ROI of your funnel.

How can I handle abandoned carts effectively in my funnel?

Implement retargeting strategies like email reminders or personalized offers to re-engage users who abandoned their carts, encouraging them to complete the conversion.

How do landing page funnels contribute to lead generation?

Landing page funnels can be tailored to capture user information, such as email addresses, enabling effective lead generation for ongoing marketing efforts.

What is the ideal length for a landing page in a funnel?

This depends on the subject and conversion. Short, powerful landing pages can drive conversions and longer ones, depending on context. In general, focus on delivering concise, relevant content that addresses user needs without unnecessary information overload, keeping visitors engaged and informed.

What strategies can I use to reduce bounce rates in my landing page funnel?

Optimize page loading speed, provide clear navigation, and ensure the content matches user expectations to minimize bounce rates and encourage longer engagement.

10 Protips for Landing Page Funnels

  1. Effective visual hierarchy matters. Guide users’ attention using contrasting sizes and colors to emphasize essential elements like CTAs and benefits.
  2. Use interactive elements to increase engagement. Increase engagement by integrating interactive elements such as quizzes or calculators that offer personalized value to users.
  3. Include user-centric value propositions. Create a concise, relatable statement highlighting your product’s ability to address user pain points effectively.
  4. Aim for seamless social proof integration. Showcase real-time positive interactions through social media feeds or user-generated content to enhance brand credibility.
  5. Customize your dynamic content. Enhance the user experience by tailoring page elements based on behavior and preferences using dynamic content blocks.
  6. Progressive profiling increases data collection. Gradually collect user data by offering valuable content across multiple visits for additional information.
  7. Use attention-grabbing micro-interactions. Elevate engagement with subtle animations or micro-interactions that provide an enjoyable browsing experience.
  8. Be innovative with your gamification elements. Motivate users through gamified components like progress bars or rewards, enhancing their journey through the funnel.
  9. Ensure cross-channel consistency. Maintain a cohesive user experience by ensuring consistent messaging and design across all marketing channels.
  10. Keep nurturing leads post-conversion. Enhance customer retention and upselling by delivering personalized follow-up content after successful conversions.

At Media Shower, we’ve created over 100,000 marketing projects for over 500 clients. Click to learn more and get a free trial of our AI-powered platform.