How to Create a Digital Marketing Plan with AI (+ Prompts and Templates)

steps in creating a digital marketing plan

Creating a complete digital marketing plan just got easier! Our AI-powered Digital Marketing Plan Assistant will help you create a complete plan in minutes. We’ve also got battle-tested AI prompts, best practices, and FAQs in this complete guide.

The Media Shower platform is a marketer’s best friend: dozens of AI assistants like this one, built exclusively for marketers. Click for a free trial.

How to Use Our Digital Marketing Plan Assistant

Just answer a few questions and our AI-powered assistant will create a digital marketing plan for you, instantly and free. Remember, the more information you put into it, the better the plan you’ll get out of it.

Transform this chat into finished marketing materials: click for a

AI Prompts for Improving Your Marketing Plan

Once you’ve drafted your marketing plan above, you can use the following prompts to polish and perfect it.

  1. Refine Layout:
    “Suggest a more intuitive layout for monthly content planning.”
    “Propose a system highlighting key dates or events that should influence content planning.”
  2. Customize Categories:
    “Add categories specific to [industry/target audience/product] in the template.”
  3. Incorporate Metrics:
    “Is there a way to visually represent content success, like a color-coding system based on metric performance?”
    “Recommend three KPIs we should track to measure the success of our campaigns.”
  4. Adapt Duration:
    “Modify the template for quarterly/half-yearly planning.”
  5. Integrate Resources:
    “Incorporate a section listing content resources, such as graphics or research links.”
    “Suggest a way to categorize resources like images, videos, and articles for easy access.”
  6. Clarify Goals and Objectives:
    “Articulate our objectives with a clear focus on lead generation and conversion.”
  7. Conduct Competition Analysis:
    “Generate insights on how our competitors are positioning themselves.”
    “Craft a comparison chart highlighting our strengths against top industry players.”
  8. Identify Gaps:
    “Analyze my current marketing strategy and identify areas of improvement.”
  9. Forecast Trends:
    “Predict emerging trends in [specific industry] for the next two years.”
  10. Optimize Content:
    “Suggest ways to repurpose our top-performing content across different platforms.”

Examples of AI-Generated Digital Marketing Plans

Here’s an example of a digital marketing plan for a fictional company called NexaPoint Tech.

Draft Content Marketing Plan for NexaPoint Tech


To position NexaPoint Tech as a thought leader in network security and increase lead generation and conversion rates through targeted content marketing.


$100,000 annually.


  • Increase website traffic by 30%.
  • Boost lead generation by 25%.
  • Improve engagement by 40% on social media.
  • Achieve a 20% increase in conversion rates.

Content Schedule

Month 1 – 3: Q1 Content Focus

Weekly Blog Posts:

  1. Title: “The Future of Network Security: AI and Real-Time Defense”
    – Description: Explores how AI is revolutionizing real-time threat detection in network security.
    – Social Media Ad: “Discover how AI is transforming network security. Read our latest blog for insights!” [Link to Blog]
    – Platforms: LinkedIn, Twitter 
  2. Title: “User-Friendly Network Security: Balancing Simplicity and Power”
    – Description: Discusses the importance of user-friendly interfaces in network security tools.
    – Social Media Ad: “Network security doesn’t have to be complex. Find out how simplicity meets power in our tools.” [Link to Blog]
    – Platforms: LinkedIn, Twitter
  3. Title: “Case Study: How NexaShield Improved Network Efficiency for Healthcare Providers”
    – Description: A detailed case study on the impact of NexaShield Dashboard in a healthcare setting.
  4. Title: “Navigating Cybersecurity Laws: Compliance in the Digital Age”
    – Description: Offers insights into how businesses can comply with evolving cybersecurity regulations.

Bi-Weekly Videos:

  1. Title: “NexaShield in Action: A Product Walkthrough”
    – Description: A detailed video guide showcasing the features and functionalities of NexaShield Dashboard.
    – Social Media Teaser: “Take a tour of NexaShield Dashboard. Watch our latest product walkthrough video!” [Link to Video]
    – Platforms: LinkedIn, Twitter, YouTube
  2. Title: “Interview with a Cybersecurity Expert: Trends to Watch in 2024”
    – Description: An expert interview focusing on upcoming trends in cybersecurity.
    – Social Media Teaser: “What’s next in cybersecurity? Hear from the experts in our exclusive interview.” [Link to Video]
    – Platforms: LinkedIn, Twitter, YouTube

Quarterly eBook:

  1. Title: “Comprehensive Guide to Modern Network Security”
    – Description: An eBook covering various aspects of network security, including recent advances, best practices, and a section dedicated to how NexaShield Dashboard addresses current security challenges.
    – Social Media Announcement: “Your ultimate guide to network security is here! Download our comprehensive eBook now.” [Link to eBook]
    – Platforms: LinkedIn, Twitter

Month 4 – 6: Q2 Content Focus

Weekly Blog Posts:

  1. Title: “The Role of Encryption in Protecting Your Data”
    – Description: An informative piece on the importance and mechanics of encryption in network security.
    – Social Media Ad: “Unlock the secrets of data encryption with our latest blog. Protect what matters most.” [Link to Blog]
    – Platforms: LinkedIn, Twitter
  2. Title: “SMEs and Network Security: Challenges and Solutions”
    – Description: Addresses specific network security challenges faced by small and medium-sized enterprises.
    – Social Media Ad: “SMEs face unique security challenges. We’ve got the solutions. Learn more in our blog.” [Link to Blog]
    – Platforms: LinkedIn, Twitter
  3. Title: “From Our Engineers: Building a User-Centric Security Tool”
    – Description: Provides insights into the development process of NexaShield, focusing on user experience.
  4. Title: “Cybersecurity Myths Debunked: What You Need to Know”
    – Description: Clears common misconceptions about cybersecurity.

Bi-Weekly Videos:

  1. Title: “Day in the Life: How NexaShield Dashboard Simplifies Your Workday”
    – Description: A scenario-based video showing how NexaShield can be integrated into daily business operations.
    – Social Media Teaser: “See how NexaShield can make your day easier. Check out our latest video!” [Link to Video]
    – Platforms: LinkedIn, Twitter, YouTube
  2. Title: “NexaPoint Tech’s Journey: Pioneering in Network Security”
    – Description: A documentary-style video detailing the history and growth of NexaPoint Tech.
    – Social Media Teaser: “From our humble beginnings to leading innovation – watch our story.” [Link to Video]
    – Platforms: LinkedIn, Twitter, YouTube

Quarterly eBook:

  1. Title: “Advanced Network Security for Financial Services: A NexaPoint Tech Perspective”
    – Description: This eBook focuses on network security challenges and solutions in the financial services sector, highlighting the role of the NexaShield Dashboard.
    – Social Media Announcement: “Financial services need top-tier security. Get the insights from our latest eBook.” [Link to eBook]
    – Platforms: LinkedIn, Twitter

Seasonal and Event-Driven Content

  • Special content series for Cybersecurity Awareness Month.
  • Pre and post-event coverage for industry trade shows.

Content Formats

  • Blog posts for detailed analysis.
  • Videos for product demos and customer testimonials.
  • Infographics for quick insights and shareability.

Competitor Strategy Awareness

  • Monitor and adapt to the content strategies of Google Cloud and AWS.
  • Focus on unique angles and untapped topics in the industry.

Focus Topics

  • Emphasis on real-time threat detection capabilities.
  • User-friendly interfaces in security tools.
  • AI integration in network security.

Distribution Channels

  • The primary focus is on LinkedIn and Twitter for social media.
  • Regular email newsletters.
  • SEO optimization for all online content.


  • The initial rollout of the revised content strategy is in the next quarter.
  • Full implementation and momentum gain within six months.

Content Marketing Strengths (VIA)

  • Creativity in content creation.
  • Leadership in thought-provoking topics.
  • Prudence in budget and resource allocation.

This plan aims to enhance NexaPoint Tech’s market position through strategic content creation and distribution, targeting increased engagement and conversion. Regular reviews will be conducted to measure progress against KPIs and adjust the strategy as needed.

woman brainstorming ideas for her marketing strategy

Best Practices for Creating a Digital Marketing Plan

  1. Define Clear Objectives: Ensure your content marketing plan has specific, measurable, achievable, relevant, and time-bound (SMART) goals.
  2. Understand Audiences and Segmentation: Thoroughly understand your target audience’s needs, pain points, and preferences and be able to segment them into meaningful groups.
  3. Evaluate Content Inventory: Conduct an audit of existing content to understand what can be repurposed, updated, or archived.
  4. Improve SEO Strategy: Integrate long-tail keywords, meta descriptions, and relevant tags to boost search engine visibility.
  5. Create a Content Calendar: Create a structured calendar with content creation, review, and publishing deadlines.
  6. Use a Multichannel Approach: Utilize multiple distribution channels, including social media, email, and blogs, to maximize reach.
  7. Track Performance: To measure success, identify key performance indicators (KPIs) such as traffic, engagement, and conversion rates.
  8. Schedule Regular Evaluations: Continuously assess your plan’s performance and adapt based on real-time results.

Frequently Asked Questions About Marketing Plans

Why do I need a content marketing plan?

A structured plan helps you align your content with your business goals and audience needs. It provides a roadmap to produce relevant, high-quality content consistently.

How do I set goals for my content marketing?

Focus on SMART goals that tie back to your overall business objectives. These should be specific, measurable, achievable, relevant, and time-bound.

What should be included in a content calendar?

A content calendar should include essential content creation, review, and publication dates. It may also list the distribution channels and responsible team members.

How do I identify my target audience?

Use market research and customer data to identify key demographics, behaviors, and pain points. This will inform the content you produce and how you distribute it.

What are key performance indicators (KPIs) in content marketing?

KPIs are metrics used to measure the success of your content marketing efforts. Common KPIs include website traffic, engagement rates, and conversion rates.

How often should I update my content marketing plan?

Regularly review and update your plan to reflect business changes and performance metrics. Quarterly reviews are commonly recommended, and some organizations will update their plans based on changes in product offerings, brand representation, or leadership priorities.

Is SEO important in content marketing?

Yes, SEO helps your content gain visibility on search engines. Incorporate long-tail keywords and meta-descriptions to improve your content's SEO.

How do I measure ROI for content marketing?

Track metrics directly related to your goals, such as lead generation or sales conversion, to measure ROI. Then, calculate the return on your investment based on these figures.

Can I outsource content creation?

Yes, many businesses outsource content creation to freelancers or agencies. Ensure that the outsourced content aligns with your brand voice and objectives.

Protips for Digital Marketing Plans

  1. Audience Research: Dive deep into customer analytics. Use tools like Google Analytics and customer surveys to build detailed audience personas.
  2. Collaborate with Teams: Teamwork makes the dream work! Ensure collaborative access and real-time updates.
  3. SEO Optimization: Prioritize keyword research. Use SEO tools to find keywords that your target audience is searching for.
  4. Social Media and Emails: Leverage trends. Use trending hashtags and topics to guide your content creation for social media platforms. Divide your email list into smaller segments based on behavior or demographics for more targeted messaging.
  5. Analytics Insights: Base template decisions on data. Continuously analyze marketing metrics to optimize strategies for better results.
  6. Reminder System: Never miss a deadline. Set automated reminders for content preparation, reviews, and publishing.
  7. Content Diversity: Mix formats and platforms. Rotate between blog posts, videos, podcasts, and other formats to keep your audience engaged.
  8. Resource Management: Organize your assets. Integrate a section for managing and quickly accessing content-related assets.

The Media Shower platform features dozens of AI assistants to help you do your marketing faster, cheaper, and better. Click here for a free trial.