Email marketing is still a big deal and an effective way to get the word out about your blockchain project. McKinsey & Company notes:
“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”
After the popular email marketing platform MailChimp announced that it would prohibit cryptocurrency startups from using its services, it became evident that blockchain startups need to confirm that their email marketing provider is blockchain-friendly to ensure continuity of service.
| Name | Description | Years in Business | Price (p.m.) | Functionalities | Analytics | User Reviews (from G2Crowd.com) | Score |
|---|---|---|---|---|---|---|---|
| GetResponse | GetResponse is one of the longest-standing email marketing platforms that has not only stood the test of time but has continuously managed to attract and retain users due to its user-friendliness and wide range of functionalities. | 10 | £10 – customized | 5 | 5 | 4.2 | 4.5 |
| AWeber | AWeber is probably the most well-known and established email marketing platform that blockchain startups can use. It provides everything a marketer needs to build and maintain a subscriber base. | 10 | $19 to customized | 5 | 5 | 4.2 | 4.5 |
| EmailOctopus | EmailOctopus is a very affordable email marketing platform that provides a simple and easy-to-use interface for email marketers. | 4 | $0 – $109 | 4 | 5 | 4.2 | 4 |
| SendPulse | SendPulse is an affordable multi-channel messaging platform that enables marketers to send emails, text messages, and web notifications to subscribers. | 3.5 | €0 – customized | 3 | 5 | 4.7 | 4 |
| ConvertKit | ConvertKit is another popular email marketing platform that has been used by marketers of all sorts of industries, including the blockchain sector, due to its excellent user experience and long list of functionalities. | 5 | $29 – customized | 4 | 5 | 4.3 | 4 |
| OmniSend | Omnisend is an all-in-one ecommerce marketing automation platform that helps its clients sell more by converting visitors and retaining customers. Reach customers with personalized messages using automation workflows to boost sales. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. | 10 | $0 – $199 | 3 | 5 | 4.7 | 4 |
| Klaviyo | Klaviyo is a marketing platform built for ecommerce and online businesses that provides email, Facebook, and Instagram marketing. | 6 | $35 – customized | 3 | 5 | 4.4 | 3.5 |
| SendX | SendX is a cloud-based online marketing solution that provides email marketing automation and lead generation tools for digital businesses. | 2 | $49.99 – customized | 4 | 5 | 4.5 | 3.5 |
| MoonMail | MoonMail is a simple and easy-to-use email marketing service that covers all the bases to build and maintain an email subscriber base without the need to be an online marketing expert. | 5 | $0 – $319.99 | 2 | 4 | 3.7 | 3.5 |
Sources: Cofound.it, Company Websites, G2Crowd.com
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