Archive for November, 2018

Email marketing is still a big deal and an effective way to get the word out about your blockchain project. McKinsey & Company notes: “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.” After the popular email marketing platform MailChimp announced that itRead More…

All battles are won BEFORE they are ever fought. – Sun Tzu The biggest problem facing blockchain today is scalability. Take CryptoKitties. When the blockchain-based collectable cats were introduced in October 2017, they were all the rage. Thousands of cats were created and sold, with some kitties fetching prices of over $100,000. CryptoKitties was builtRead More…