Archive for November, 2018

Email marketing is still a big deal and an effective way to get the word out about your blockchain project. McKinsey & Company notes: “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.” After the popular email marketing platform MailChimp announced that it Read More…

All battles are won BEFORE they are ever fought. – Sun Tzu The biggest problem facing blockchain today is scalability. Take CryptoKitties. When the blockchain-based collectable cats were introduced in October 2017, they were all the rage. Thousands of cats were created and sold, with some kitties fetching prices of over $100,000. CryptoKitties was built Read More…

Blockchains have network effects. The classic example of network effects is Facebook: every person who gets on Facebook makes the network a little more valuable for every other person on Facebook. As the number of users in a network grows, the more ridiculously valuable the network becomes. That’s why the most powerful companies in the Read More…

Back in the day, I worked at an ad agency. One of our clients was Vonage, a company based on a new technology called VOIP (a fun word to say). Vonage was growing like crazy. At its peak, Vonage was adding a million customers every quarter, then reinvesting that money back into marketing. It was Read More…