AI Ideas for EHR Platforms (+ Idea Generator)
If you’re a marketing manager in the healthcare or EHR industry looking for ways to integrate AI into your marketing strategies, you’ve come to the right place.
The good news is that our AI specialists have worked with companies like yours to develop AI tools to increase time on site, improve engagement, anddrive more leads and customers.
This guide shares various AI application ideas curated explicitly for the healthcare and EHR sector. Contact us to inquire about building them for your website.
How to Use Our AI Idea Generator
Our AI assistant below is a powerful tool for producing ideas for your EHR business. Just tell it about your product, and it will generate great ideas for you. Remember: the more information you enter, the better the ideas you’ll get.
More AI Ideas for EHR Platforms
Data-Driven Patient Engagement Strategies
You can develop an AI assistant (like the one above) that analyzes patient data and suggests personalized engagement strategies. Your AI can also identify patient population trends, preferences, and behaviors. You can embed this assistant on key marketing pages, then take them to a landing page to convert them into leads.
Take a look at this Harvard Business Review article, which discusses the power of AI in healthcare data.
Lead Generation and Nurturing
From our working with hundreds of healthcare professionals, we’ve found they are often looking for ways to build their practice. You can offer an AI assistant to help them identify and cultivate potential patient groups, so they can better focus their marketing and communications efforts.
An example of this is a dentist looking to attract more patients who may need a specific dental product. The dentist can then use your AI assistant to help target that local audience, with specific ideas on generating and nurturing patient leads.
This article by Net Health discusses how healthcare professionals can turn data into marketing action.
SOAP Notes
Create an AI for easy note-taking, accessible right on your website. By leveraging natural language processing algorithms, your AI can take their rough notes as input, and output detailed SOAP notes in record time.
eClinicalWorks has made great strides in this area, creating a powerful EHR product with excellent AI capabilities.
Content Recommendation Engine
You can train an AI with a content recommendation engine that delivers personalized educational content to healthcare providers based on their interests, specialties, and patient populations.
It will be able to suggest relevant articles, whitepapers, webinars, and other resources that align with each healthcare professional’s needs and preferences. Your website will become a powerful information platform that targets the right messaging to the right audience.
Look at how athenahealth incorporates AI into their healthcare products to offer content recommendation tools and other benefits.
At Media Shower, we’re the experts on using AI for marketing. Contact us to inquire about building these AI tools for your website.
