The Better Blog

In the media and communications world, everyone wants to be a “thought leader.” But there are two requirements: you need original thoughts, and you need to be a leader. During the CoronaCrisis, it’s easy to see the true thought leaders. They’re putting out great stuff — from original research to blog posts — that helps… Read More…

In the classic fable The Ant and the Grasshopper, you’ll remember the ant worked hard all summer to prepare for the winter, while the grasshopper sat around playing jazz violin. “You gonna store away any food?” asked the ant. The grasshopper waved him away. “I’m practicing my arpeggios, man,” he said, folding his long legs… Read More…

Amid all the talk about “opening up the economy,” there’s one big question. How? Imagine you’re the owner of a fitness club. The CoronaCrisis shutdown has nearly destroyed your business, with most of your customers canceling their gym memberships, but you’ve managed to stay afloat. Now you can finally, cautiously open up your club again.… Read More…

In a nutshell: Blockchain will streamline and simplify our supply chains by making one global ledger — like a shared spreadsheet — that will track everything. Here’s how it works. One of the many mystifying parts of the pandemic: why are we running out of toilet paper? It’s not like people are using the toilet… Read More…

In a nutshell: Blockchain bonds (also known as digital bonds) are like regular bonds, but faster, easier, and more interesting. Instead of buying and selling pieces of paper, they are issued and traded on the blockchain.   In a New York Times article entitled What New York Looked Like During the 1918 Flu Pandemic, you… Read More…

This is a messy time. It is neither clean nor elegant. It is quick and dirty. Many of us are moving things forward as fast as we can, on multiple fronts, our days a blur of back-to-back Zoom meetings. (Every day seems like Blursday.) Every day we’re improvising new solutions. Some of them work; some… Read More…

We won the grant. Citizens Bank has received a generous $15,000 grant from Citizens Bank in recognition of our work on the Coronavirus Communication (CoCo) campaign [see the press release here]. Once again: your voice is stronger than you think. In just a month, our hashtags like #HealthcareHeroes and #NewNormal have reached over 175 million… Read More…

Did you know the Spanish Flu probably didn’t start in Spain? The famous pandemic of 1918, on the heels of World War I, was far deadlier and more terrifying than Coronavirus. It infected 500 million people, or about a third of the world’s population. Experts are divided on whether it began in France, China, Britain,… Read More…