Archive for February, 2019

Where is the bitcoin brand campaign? Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini, recently launched an ad campaign in New York City. With slogans like “Crypto Without Chaos” and “Crypto Needs Rules,” the idea is to educate the public on the need for regulated exchanges in the blockchain space. It’s terrific that Read More…

Without a proper blockchain marketing strategy, your blockchain project will struggle to gain the attention it needs to receive funding and user adoption. As a general rule, the short answer to the question “how much should you budget for blockchain marketing? is 10 to 20 percent of your overall project budget. Here’s why. An Effective Read More…

You will likely agree that blockchain development has evolved and grown substantially over the past several years. Just a decade ago, there were nearly no blockchain developers nor tools for development beyond basic command line interfaces to the Bitcoin blockchain. Today, blockchain development is an increasingly important field, with growing numbers of developers coming onboard. Read More…

The whitepaper is becoming old news. Nowadays, blockchain startups require a bulletproof business plan to succeed in raising funds. Here are the blockchain business plan best practices that you and your startup should follow when trying to raise funds from blockchain investors. We have also attached a template that you can use to help you Read More…

As new cryptocurrencies come online and blockchain companies are created on almost a daily basis, they need blockchain marketers to get the word out about their products and their brand.  Jobs for blockchain marketers often require marketing experience and an understanding of blockchain technology and cryptocurrencies. A variety of marketing positions may be needed in Read More…

The demand for blockchain engineers, blockchain software developers, and other blockchain-related professionals increased rapidly in 2018, with salaries rising in parallel. Hired CEO Mehul Patel told ComputerWorld last year that demand for blockchain engineers has increased some 400 percent since late 2017. Though “blockchain engineer” is only just now emerging as a standalone job title, Read More…

While there are a plethora of messaging apps and programs available today, many ICO managers are choosing Telegram as the home base for their crypto community. Telegram is a fairly new (2013) messaging app that combines the features of WhatsApp and Snapchat with an open interface that allows a high degree of customization. These features Read More…

Most experts agree that blockchain technology is poised to disrupt the status quo of almost every industry. So far, however, the impact of blockchain disruption has been rather limited as the resources and expertise to develop new blockchain technologies has been a major hurdle for businesses that want to adopt the blockchain. To address this Read More…

In his final column, New York Timestech columnist Farhad Manjoo stated, “The Internet ad business lies at the heart of just about every terrible thing online.” Ads interrupt your experience, slow down your computer, and crash your browser. Ads install spyware, in the form of tracking code called “cookies” (itself a deceptive term, because cookies Read More…

Social media marketing and blockchain go together well, but it’s important to find the right social media marketing company for your blockchain project. How do you know where to begin? We’ve done the research for you and have compiled this list of the best social media marketing agencies for blockchain from around the world. Our Read More…