The Better Blog

Caroline Eubanks is a freelance writer and travel blogger originally from Atlanta, Georgia. When not blogging on her sites Caroline in the City and This Is My South, she’s a team writer for Her Packing List and contributes to AFAR.com, Matador Network, Travel Mindset and Viator. The life of a travel writer may sound like… Read More…

We often hear the question “What is content marketing?” It’s totally understandable. The term is still pretty new and somewhat vague, kinda like NBC’s fall television lineup. But fortunately the answer is an easy one. Let’s start with the “marketing” part. You know what that means. The dictionary defines it as “The activities that are… Read More…

Much has changed since Rachel McAlpine started writing books in 1995. And yet, the need for clearly communicated ideas expressed in compelling language is higher than ever before. There are scores of opportunities for well-honed freelance writers and content creators out there. We talked to Rachel McAlpine and asked for some advice on the importance… Read More…

“If your business is not blogging now, what are you waiting for?” asks Alice Elliott, who is known as the Fairy Blog Mother. That’s a good question, because blogging is now an essential part of nearly any professional website. Ms. Elliott explains why blogging needs to be a part of any business’s digital marketing services.… Read More…

The great Stuart Smalley once hit the nail on the head in saying, “I’m good enough, I’m smart enough, and doggone it, people like me.” And not only are we unrepentant about quoting advice from a fictional 90s Saturday Night Live character, but we’re gonna double down on it. Because if you’re only thinking that… Read More…

Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences. She authored the international bestselling book “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself on Interviews.” Have you ever attended a networking event where, upon speaking with someone, you were either… Read More…

Graham Jones is a Thought Leader on Internet Psychology and has extensive experience helping businesses understand the behavior of their customers. To learn more about Graham, visit his website at www.grahamjones.co.uk. One of the great achievements of the Internet is it provides more people access to publishing than ever before. Anyone can set up a… Read More…

  Mosquito CEO Hans Van Eemeren doesn’t believe in marketing trends so much as really knowing and understanding your brand. “I think we focus on innovation too fast and use it as an excuse for just doing new things,” he says. “I like the companies who go back to the core and work from there.”… Read More…

  Developing a strong SEO strategy is a smart way for cash-strapped business owners to build traction online. Just be careful to use the right tactics. “There is no shortcut if you’re thinking about long-term business, because it is not possible to change the brand name if something happens to your site. As they say,… Read More…

What is the goal of all this work that we do for clients? Writers have a peculiar craft. We put together words to form coherent sentences that serve the purpose of a larger idea. That’s three levels of thinking that you have to keep in mind simultaneously. Right now, for example, I’m in down in… Read More…