The Better Blog

I recently read a great book on business relationships called Riding Elevators Backwards by Larry Stevens, a partner at PriceWaterhouseCoopers. He dedicates a chapter to building relationships on social media, including Facebook and LinkedIn. I will quote just two words from the book: “be deliberate.” Be deliberate in what you post to social media. With… Read More…

Launching an e-commerce site is no small task, between learning about your market, researching your competition, setting up merchant accounts, building out your site and finding a shopping cart vendor. Added to that long list is figuring out a system for dealing with sales tax. “With over 10,000 taxing jurisdictions in the U.S., tens of… Read More…

Melissa Cooley, career consultant and founder of The Job Quest, LLC, says she stumbled upon her current gig more than a decade ago when her husband lost his job. And initially, she didn’t have any sort of branding strategy. Despite that, she’s been able to grow her business by being as authentic as possible. “Being… Read More…

Andrea Mann of Blue Magnet Interactive took the time to talk with us about marketing, hotel Internet marketing, and Blue Magnet Interactive. She is the director of Blue Magnet Interactive Marketing and with her expertise in this field has valuable information to share not only pertaining to hotel Internet marketing, but also online marketing in… Read More…

As the CEO of Leader Networks, Vanessa DiMauro is a social business expert focusing on B2B. She recently spoke with us about B2B and social media, and how to leverage both. What led you to found Leader Networks? I started Leader Networks in 2006 in response to two market forces – the emerging use of… Read More…

My kids and I recently went to a TED Talk youth event, and while we were waiting for the show to start, they played a bunch of videos from a fast-talking YouTube celebrity named Hank Green. Hank is the host of SciShow, a YouTube science show where he investigates topics like “The Truth About Gingers”… Read More…

As the content manager of Scripted, Nicole Karlis is on the cutting edge of content marketing. She recently spoke with us about why content marketing is important, and how it’s changing. Why is content marketing so important today? Content marketing is so important today because it plays an integral role in just about every stage… Read More…

In business school, I took a class called “Leadership and Influence.” In this class, we watched a video of Arthur Blank, one of the founders of Home Depot, briefing his employees. Blank was on the floor of a Home Depot store, giving a pep talk to his employees in their orange aprons. It was an… Read More…