Archive for February, 2015

What’s the best day to publish blog posts? At Media Shower, we get this question all the time. I will give the short answer for those with attention deficit disorder, and a slightly longer answer for those who want to understand.

Jeremy Durant of Bop Design knows that content plays an enormous role in the success of marketing a business. He understands that social media, branding, and content are all major players in the marketing world of today. In this interview, Jeremy shares some of what Bop Design offers clients. On your website, it says that Read More…

I am on the phone with a potential client. We’ll call him Mr. L. “What we’re using,” Mr. L tells me, “is a long-tail content strategy.” “How’s it working?” I ask. “It’s okay,” he admits. “But we need help creating 1,000 content pieces a month.” “Our price for a great blog post is $49, so Read More…

It is not easy to cut through a human head with a hacksaw. This is the first sentence of Michael Crichton’s excellent autobiography Travels, and those words have stuck with me since I read the book twenty years ago. Crichton was trained as a doctor, and he starts with a story of working on a Read More…

When trying to build your brand in a crowded online marketplace, sometimes the best marketing method doesn’t involve a tweet, like or re-pin. Try a little old-fashioned reciprocity. “The best way we have found to grow our audience is through a mutual exchange of generosity,” says Megan Barnes, owner of The Mogul Mom. “For those Read More…

If an email marketing campaign is launched, but nobody is around to analyze the data, did it have an impact? That’s the question business owners should consider each and every time they set out to reach customers new and old. But too often business owners and marketing teams don’t study their customers’ activity thoroughly or Read More…

Ben Franklin is my hero. I didn’t read his autobiography until I was an adult, but it had a profound impact on me, and I have since tried to model my life after this great man. I am, you might say, a Franklin fanboy. BF is my BFF. One of the virtues that Franklin focused Read More…

I’m talking with a prospective client. We’ll call her Ms. X, because that makes her seem more mysterious. Ms. X is the marketing manager of a large company. She wants to get more traffic to the company website, and is thinking of starting a content marketing program. “What I want to know,” Ms. X asks Read More…

Timothy Moss, founder of The Next Challenge, doesn’t shy away from adventure. In facts, he seeks it out everyday if he can and encourages others to do the same. Living a life of adventure – from walking across the Wahiba Desert or swimming the Thames – has helped taught him that even when the prospect Read More…

I recently received an email from a client with the subject line: Subject: DANGER! Naturally, my heart leapt into my throat. Surely the email was announcing a forest fire, or an imminent Russian invasion of America. I opened the email to find it was an introduction to one of their partners, whose name was Bob Read More…