Archive for March, 2014

When we think of effective content marketing, we tend to picture movie campaigns, viral scavenger hunts, and clever publicity stunts by rock stars. What we don’t think about are the snooze-worthy industries. For the most part, if a business is based around something plain, dull, and uninteresting, then we tend to assume that their website Read More…

Are you properly leveraging social media trends? Social media marketing is indispensable for success in today’s online business environment. It’s essential that webmasters and stakeholders alike know exactly how to leverage the various trends in social media so as to adopt an effective digital strategy that yields growth. Here are some social media marketing trends Read More…

If there’s one mantra reported over and over again in the world of online marketing it’s that content is king. But, cautions Debbie Williams chief content officer at SPROUT Content, don’t just post content for content’s sake. Everything you create should have a purpose, plan and reason. “Sometimes the reason is to really help your Read More…

Technically, it’s not hard at all to make a blog post. Just type up some words, hit publish, and BOOM, you’re done. But if you actually want to put some thought, effort, and heart into creating a good blog post? That’s when things get a trifle more challenging. Blogging, as with any form of writing, Read More…

These days, instead of a milkshake, you need a good content-filled website to bring all the customers to your yard. Oh, that song won’t leave your head now? You’re welcome. Problem is, you’re likely a very busy bee, and don’t have the time to regularly update your blog with interesting, informative, funny, and possibly arousing Read More…

There are plenty of buzzwords in the world of employee management – organizations want to create opportunities for collaboration, encourage career development, attract new talent and retain valuable workers. And one of the buzziest words that encapsulates all of these goals is employee engagement: Getting workers to form bonds with their colleagues, bosses, clients and Read More…

If Carl Sagan were around today, he wouldn’t gush over billions and billions of stars. Rather, his focus would be on the billions and billions (and possibly trillions) of blog posts that litter the Internet. The vast majority of them will never be read by more than a few people, and that includes the writer’s Read More…

Given the amount of technology available today that gives people with disabilities access to information that was previously unavailable to them, there’s no longer any excuse for people with disabilities to be unemployed, says John Williams of Assistive Technology News. “Businesses should not fear assistive technology,” he says. “When hiring people without a disability, employers Read More…

Twitter is a great way for companies to reach out to their customers in as personable a manner as possible. But beyond simply being real-time customer service, it can also be a great way to market your product. Hashtags based around the company slogans are everywhere, inviting fans of the product to Tweet about how Read More…

If your company is considering starting up a blog, please allow us to warn you about the massive jar of Advil you will need to deal with one seemingly simple issue: images. Yes, dealing with images — photos, pictures, whatever you want to call them — can be surprisingly frustrating for the uninitiated. The main Read More…