You’ve got a lot of things to worry about in running your business, and content doesn’t necessarily need to be one of those items on your stress list.
If you’re getting overwhelmed with the idea of constantly coming up with engaging and well-written blog posts and other types of content, never fear. There’s an easy solution to your woes: hiring a ghostwriter or content marketing agency.
Hiring a professional or firm can alleviate your worry that you’re not doing everything you should be to connect with customers, and because they’re the experts at content, you know you’ll be in good hands.
But how can you be sure now’s the best time to hand over your content to someone else? Here are the signs that you should.
1. Your Marketing Is Suffering Because You’re Busy
So many entrepreneurs try to do everything themselves, and nearly always fail at doing everything well. If you’ve been focused on other areas of running your business, your marketing may have ground to a stop while your attentions have been elsewhere.
But here’s the thing about marketing: you need it to keep moving, even if business is good or you’re busy. Because today’s marketing will bring in tomorrow’s customers. If you don’t have time to dedicate to content marketing, hire someone to do the job for you.
2. Writing’s Not Your Thing
If you slept through English class in high school or simply would rather get a root canal than sit down and write, your business doesn’t have to suffer as a result. There’s no reason you yourself need to write the content for your company; a ghostwriter is perfectly capable of getting to know your business and writing to your audience. That gives you more time to focus on the aspects of running your business that you do enjoy.
Do what you love.
You want the content your company puts out into the world to be polished and perfect, and if you’re not up to the task, you’ve got to step aside and let a professional get the job done. After all, sometimes a piece of content is the first thing a potential customer experiences of your brand, and if it’s riddled with grammatical errors, they might be so turned off that they go elsewhere to make a purchase.
3. You’d Rather Spend Money Than Time on Content
Time you may not have much of, but money you can allot for something as important as your marketing strategy. And hiring a content marketing agency or freelance writer is probably more affordable than you imagine: because you’re only paying per project (or maybe a monthly flat fee for X number of articles written) and not a full-time employee’s salary, you can tie the ROI of your investment directly to the finished product.
Three letters that are worth obsessing over.
Let’s say you pay $100 per article, and one of your articles gets a ton of traffic. From that traffic, you make $500 in sales. You just got a 5x return on investment from a single blog post…and that’s just now. Your content lives on in perpetuity online, so each article has infinite potential to keep bringing you new business.
It can be scary to let go enough to trust someone outside of your company to handle something as important as your content, but once you do, you’ll attract more customers without having to take on more work yourself.
Ready to let the experts help you with content marketing? Get a free trial today!