As technology continues to evolve, content marketers have to evolve with it. Fifteen years ago, you probably didn’t imagine that you would carry around a computer the size of a deck of cards in your pocket, but here we are.
Wearable technology has presented a new frontier of technology — smaller, but not necessarily less powerful. Just as consumers adjusted from desktops to smartphone screens, devices like smartwatches and fitness trackers might continue to gain steam. So what does that mean for your content marketing efforts?
Fitting Content Into Smaller Screens
They just keep getting smaller.
To compete with other brands for consumers’ attention, companies must fit their content marketing campaigns to the smallest of devices.
Does this mean you need to stop producing long-form written content or eye-catching infographics? Of course not. It simply means that you might also want to create content designed for the tiniest of screens.
Writing for Forbes, digital marketing expert Jayson DeMers predicts that video and audio content will begin to pick up steam in the coming years. Consumers can stream audio and visual content from their smartwatches and other small devices without having to worry about cumbersome scrolling.
Automating the Content Marketing Process
Advancements in virtual reality and artificial intelligence have created exciting possibilities for content marketers. When you can automate the bulk of your efforts, you reduce the time and money needed to reach your customers.
For instance, setting up an AI interface for communicating directly with customers could benefit businesses and people who embrace wearables. Conversations with AI technology can progress just like text messages between friends, and you don’t have to pay customer representatives to respond to queries all day.
DeMers also predicts that wearables will introduce new forms of interactivity. Setting up a series of parameters for wearable users could produce infinite results. If a consumer taps one button, he or she gets a certain response; the same goes for another button.
Embracing Connected Devices
Wearables bring new meaning to the term “on the run.”
Smartwatches and other wearables create an opportunity to use geofencing, connected devices, big data, and the Internet of Things in exciting new ways. Selligent asserts that location-based marketing will become increasingly prevalent as wearables gain popularity. Imagine that you run a retail store near a common running path. As fitness gurus approach, a geofence activates and alerts the runners to the latest sales in your store.
Location-based marketing has already gained steam in the mobile-first era, but it will likely expand as more people adopt wearables. From fitness trackers to VR goggles, the applications prove endless. Since consumers view brands that use cutting-edge technology as forward thinkers and thought leaders, starting to plan for VR and wearables now could put you ahead of your competition.
We’re always on the cutting edge of content marketing here at Media Shower, and we love to embrace new technology and find new ways to serve our clients’ needs. Get a free trial to learn why Media Shower will pave the way toward the wearable future, regardless of your content marketing plans.