We’ll admit it—we have a problem: an unhealthy obsession with Super Bowl commercials. But our (sleep-deprived, caffeine-fueled) loss is your gain. We powered through every ad from the big game so you can find them all in one place.
This year’s Super Bowl ad lineup had everything—Hollywood icons, absurdly creative brand stunts, and at least one moment that made us yell, “Wait, what just happened?”
Was your favorite ad a game-winning drive or a total fumble? Let’s break them all down, play by play, just as they appeared.
Buckle up—it’s gonna be a wild ride.
Pizza Hut: “The Ultimate Hut Bundle”
Pizza Hut brings Rob Gronkowski to the Super Bowl party with a high-energy ode to game-day feasting done right. Gronk and a chorus of football fans break the fourth wall, hyping up the Ultimate Hut Bundle, a stacked spread of pizza, wings, and breadsticks. Who wouldn’t want to be Bundle Bros with Gronk?
This ad nails the formula—big personality, direct engagement, and an irresistible value pitch. By pairing Gronk’s charisma with a conversational, straight-to-camera format, Pizza Hut turns a meal deal into a must-have Super Bowl tradition.
Pfizer: “Knock Out”
Pfizer delivers a powerful punch against cancer in its “Knock Out” Super Bowl ad. A young patient transforms into a determined boxer, striding through hospital halls to the beat of LL Cool J’s “Mama Said Knock You Out.” With each step, he embodies resilience, turning a hospital journey into a victorious march.
This commercial masterfully uses the boxing metaphor to highlight the fight against cancer, pairing it with a classic hip-hop anthem to amplify its message. By showcasing a child’s strength and determination, Pfizer emphasizes the human spirit’s role in overcoming adversity.
Dunkin’: “DunKings 2”
Ben Affleck isn’t giving up on his coffee-fueled boy band dreams, and this ad proves it. This time, he ropes in Casey Affleck, Jeremy Strong (fully method acting, of course), and surprise guests Bill Belichick and Donnie Wahlberg for a comeback performance at a coffee-themed battle of the bands. Spoiler: It goes about as well as you’d expect.
This ad is peak Dunkin’—Boston pride, celebrity chaos, and self-aware humor, all wrapped in a glazed-and-confused fever dream. By leaning into local culture and playful absurdity, Dunkin’ keeps its brand fresh, fun, and ridiculously quotable.
Marvel: “Thunderbolts” Trailer
Marvel shakes up the Super Bowl with “Thunderbolts,” assembling a squad of antiheroes, misfits, and morally flexible operatives for a mission that’s anything but clean-cut. The trailer teases high-stakes action, unexpected alliances, and plenty of should we really trust these people? energy, all wrapped in Marvel’s signature mix of spectacle and sharp humor.
This spot is pure hype fuel, giving just enough explosive action and team tension to leave fans wanting more. The blend of familiar faces, unpredictable dynamics, and just-right comedic beats makes this one of the most talked-about trailers of the night.
MSC Cruises: “Let’s Holiday”
Orlando Bloom and Drew Barrymore just turned a cruise ship into the ultimate VIP lounge. In MSC Cruises’ first-ever Super Bowl ad, Barrymore belts out Madonna’s “Holiday” on a grand piano—badly—while Bloom, ever the suave Brit, tries (and fails) to keep a straight face.
Luxury cruises don’t always scream fun, but this one does. By mixing humor, A-list charm, and jaw-dropping visuals, MSC Cruises makes the case that vacations should be equal parts indulgence and entertainment. The contrast between Barrymore’s chaotic karaoke and the ship’s effortless elegance keeps the spot light and playful, while the celeb power ensures it travels far beyond the usual cruise crowd. It’s a fresh, modern take on cruising.
Little Caesars’: “Whoa”
Little Caesars’ serves up a slice of humor with Eugene Levy savoring their new Bacon & Cheese Crazy Puffs. One bite, and his iconic eyebrows take flight, causing a stir around town. Daughter Sarah Levy makes a cameo, catching a rogue brow and quipping, “My dad’s eating Crazy Puffs again. Don’t ask.”
This playful spot combines celebrity charm with family dynamics, making the new menu item memorable. By featuring the beloved Levy duo, Little Caesars creates a buzzworthy moment that resonates with viewers.
T-Mobile: “Let’s See the Sky”
No signal? No problem. T-Mobile’s “Let’s See the Sky” turns life’s no-service moments into unexpected connections. Thanks to T-Mobile’s new partnership with Starlink, if you can see the sky, you can reach the people who matter.
This ad turns a tech upgrade into something personal. Instead of bragging about coverage maps, T-Mobile shows what staying connected really means. This message sticks because it isn’t just about coverage—it’s about human connection.
Homes.com: “Not Saying We’re the Best”
Homes.com plays it cool in this ad, letting Dan Levy and Heidi Gardner dance around the claim—because, legally, they can’t technically say it. But as competitors and industry pros accidentally prove their point, the message is clear. And just when things need a final stamp of credibility, in steps Morgan Freeman, whose legendary voice could make anything sound like the truth.
This ad is subtle bragging at its finest, using humor, celebrity power, and reverse psychology to make Homes.com the obvious winner. Levy and Gardner’s comedic timing keeps it sharp, while Freeman’s narration delivers the knockout punch. By leaning into playful self-awareness, Homes.com makes one thing certain: they’re not saying they’re the best—but they don’t have to.
Doritos: “Abduction”
Doritos brings back its legendary “Crash the Super Bowl” contest, letting fans take the creative reins once again. The winning ad, by Dylan Bradshaw and Nate Norell, delivers a hilarious showdown between a snack-loving human and extraterrestrials who really want his Doritos.
This is classic Doritos—bold, absurd, and built for viral success. By reviving user-generated content, the brand reinforces its playful, fan-driven identity. The success of “Abduction” underscores the effectiveness of this approach, demonstrating that authentic, fan-created content can resonate powerfully with a wide audience.
Cirkul: “You Got Cirkul”
In Cirkul’s Super Bowl debut, Adam Devine asks his AI assistant to order a Cirkul water bottle but accidentally ends up with 100,000 of them. The ad showcases Devine’s comedic panic as he realizes his mistake. In a clever twist, Cirkul turns this blunder into a real-life giveaway, shipping 100,000 limited-edition Starter Kits to households across America.
This campaign brilliantly combines humor with a generous promotion, effectively introducing Cirkul to a broader audience. Cirkul leverages Devine’s comedic appeal and orchestrates a massive product giveaway to ensure its brand becomes a household name in hydration.
Disney+: “What If”
Josh Gad’s voice guides us through a world without our favorite stories in Disney+’s latest Super Bowl ad. Imagine a universe where the Avengers never assembled, Elsa didn’t “let it go,” or a certain Mandalorian never met his tiny green friend. Gad muses, “That would really suck, wouldn’t it?” before reassuring us that these iconic moments do exist—all streaming now on Disney+.
This clever spot taps into our love for these cultural touchstones, reminding viewers of the platform’s vast library. By posing the question “What if?,” Disney+ highlights its beloved content while also underscoring the joy these stories bring into our lives. It’s a nostalgic nod that resonates with audiences, reinforcing Disney+’s position as a go-to entertainment hub.
Ritz: “Salty Club”
In an environment where smiles are banned and scowls reign supreme, Aubrey Plaza and Michael Shannon preside over the Ritz Salty Club. Their banter about who embodies saltiness more sets the tone. Plaza hisses, dubbing herself “the human version of Monday,” while Shannon’s forced grin is anything but cheerful.
Enter Bad Bunny, the club’s rule-breaking ray of sunshine. His open love for Ritz crackers and unabashed smile disrupts the salty status quo, much to Plaza and Shannon’s chagrin. Their irritation grows as the buttery, salty goodness of the crackers momentarily softens their own hardened exteriors.
This ad brilliantly flips uses a “salty” theme to highlight Ritz’s classic appeal. By placing their crackers in the hands of famously “salty” personalities, Ritz showcases how their product can bring joy even to the most stoic among us. It’s a clever nod to the universal comfort of a simple, tasty snack.
Red Bull: “Penguins Fly”
Red Bull revives its classic “Penguins” ad with a fresh twist. A teenage penguin, eager to take to the skies, believes a sip of Red Bull will grant him wings. His skeptical father points out the Antarctic chill has frozen the can—and their flight plans. The hand-drawn animation and timeless humor remind us why Red Bull’s slogan has endured for decades.
By updating a beloved commercial, Red Bull taps into nostalgia while reinforcing its brand message. The simple animation and universal theme make it instantly recognizable and shareable, proving that sometimes, sticking to what works best is the boldest move.
Squarespace: “A Tale as Old as Websites”
Squarespace takes us to the misty Irish countryside, where Barry Keoghan, dressed like an old-world messenger, trots along on a donkey—delivering websites instead of letters. With a satchel full of laptops and a twinkle in his eye, he spreads the good word: Anyone can build a website, even in the middle of nowhere.
This ad is a perfect blend of whimsy and modern convenience, making tech feel almost mythical. Squarespace mixes period drama aesthetics with digital-age simplicity to remind us that no matter the era—or the mode of transport—getting online is easier than ever.
Oikos: “Surprising Strength”
Oikos brings the muscle with Juno Temple and NFL powerhouse Myles Garrett. When Garrett’s gate changes at the airport, Temple effortlessly hoists Garrett over her shoulder and rushes to the new gate. Garrett, despite his imposing physique, is playfully portrayed as the damsel in distress, highlighting the unexpected power of Oikos.
This ad plays on traditional strength narratives, using humor and role reversal to showcase the surprising benefits of their product. By pairing a petite actress with a towering athlete, Oikos emphasizes that true strength comes in all sizes—and sometimes, it comes in a yogurt cup.
Mountain Dew: “Kiss From a Lime”
Singer Seal morphs into a real (kinda) seal, and he and Becky G take viewers on a psychedelic journey through a Baja Blast dreamscape, reimagining “Kiss From a Rose” as a citrus-powered anthem. The surreal visual feast features floating limes, neon landscapes, and enough special effects to make your brain fizz.
This musical mashup proves that sometimes the best marketing moves are the boldest ones. Mountain Dew blends ’90s nostalgia with modern pop appeal to create an instant earworm while perfectly capturing their brand’s anything-but-subtle personality.
Instacart: “We’re Here”
Puppy Monkey Baby, Kool-aid Man, and Chester Cheetah walk into a bar . . . and the result is a star-studded reunion of advertising’s most beloved mascots coming together for Instacart’s Super Bowl debut.
The ad also features the Green Giant, the Pillsbury Doughboy, an army of HEINZ wiener dogs, and more. The spot ends with Isaiah Mustafa (the Old Spice Guy) delivering the perfect punchline.
By uniting iconic mascots from past Super Bowl ads in one epic delivery mission, Instacart creates an instant classic that speaks to multiple generations. The clever mashup turns a simple service message into an entertaining celebration of advertising history while positioning Instacart as part of our cultural fabric.
Coors Light: “Slow Monday”
It’s the Monday after the Super Bowl, and the world has hit rock-bottom energy levels. Office workers move at a sloth-like crawl, cashiers struggle to bag groceries, and emails are typed at a glacial pace. The “chaos” peaks with an epic slow-motion chase—until someone discovers the cure: a pack of special edition “Mondays Light.”
This campaign is marketing genius. Coors Light takes a universal post-game struggle and flips it into an opportunity, turning “Super Bowl Monday” into a moment of brand engagement.
The humor is relatable, the visuals are shareable, and the limited-time product tie-in drives urgency. As it embraces the Monday blues, Coors Light positions itself as the ultimate beer for recovery.
FanDuel: “Kick of Destiny 3”
It’s Manning vs Manning in this year’s Kick of Destiny, as Peyton and Eli Manning trade their quarterback roles for kicker duties. In a live pre-game faceoff, each attempted a 25-yard field goal. Eli ultimately clinched the victory as Peyton’s kick hit the upright.
Fans who backed Eli on FanDuel’s platform share in a $10 million bonus bet pool, adding an interactive twist to the sibling rivalry.
This ad scores big by blending sports legends, real-time competition, and audience participation. The playful sibling rivalry, combined with the chance for viewers to win, makes for a memorable and engaging campaign that keeps fans invested from kickoff to final whistle.
Uber Eats: “A Century of Cravings”
In one of the best ads of the night, Uber Eats serves up a star-studded spectacle featuring Matthew McConaughey (the real star of Super Bowl LIX—this guy was everywhere!) diving into a wild behind-the-scenes plot: Is football just a conspiracy to keep us hungry? With cameos from Kevin Bacon, Martha Stewart, Charli XCX, Sean Evans, and more, the ad rewrites history with a hilarious, food-fueled twist.
This commercial brilliantly blends celebrity power, humor, and a playful reimagining of sports history. By tying football to our collective love of food, Uber Eats cements itself as the ultimate game-day essential. It’s weird, it’s fun, and it leaves you craving—mission accomplished.
(If, like us, you can’t get enough of this one, watch the extended cut, released online but not aired on game day.)
WeatherTech: “Whatever Comes Your Way”
WeatherTech shifts gears in “Whatever Comes Your Way,” unleashing four spirited women in their 70s on a “Thelma and Louise”-style joyride. Cruising in a classic ’63 Lincoln Continental, they flirt at stoplights, tag trucks with graffiti, and even flash their bingo wins—all set to the perfect anthem: “Born to Be Wild.”
Spills and messes? No problem, thanks to WeatherTech’s trusty gear.
This ad revs up WeatherTech’s image, blending nostalgia with a rebellious twist. By showcasing their products in the midst of carefree chaos, they remind us that life’s adventures are best enjoyed when you’re prepared for whatever comes your way.
TurboTax: “Now Taxes is So Sweet”
TurboTax turns tax season into a vacation with “Now Taxes Is So Sweet.” Issa Rae, effortlessly glamorous, lounges poolside while an expert does her taxes with a few taps on her phone. No stress, no paperwork—just a cocktail, a cabana, and a refund on the way. Who knew filing could feel this good?
This ad flips the dreaded tax-prep narrative on its head, using humor, luxury, and a relatable “I’d rather be doing anything else” sentiment to make TurboTax’s service look irresistible.
Google Pixel: “Dream Job”
Google’s “Dream Job” ad tugs at the heartstrings, showcasing a father gearing up for a job interview with a little help from Gemini Live on his Pixel 9. As he practices, flashbacks reveal his true experience: being a dedicated parent. From multitasking to negotiating, his parenting journey has armed him with skills aplenty.
This spot expertly connects technology with real-life moments, highlighting how AI can translate everyday experiences into professional strengths. It’s a nod to all the unsung heroes turning bedtime stories into boardroom victories, with a Pixel 9 in hand.
Rocket: “Country Roads” Singalong
Rocket Mortgage’s Super Bowl spot turns the Superdome into a karaoke bar, leading fans in a rousing rendition of “Take Me Home, Country Roads.” The ad showcases heartwarming moments of people returning home, culminating in a live stadium singalong that brings the house down.
This campaign strikes a chord by blending nostalgia with communal experience. With a beloved song and audience participation, Rocket Mortgage creates an emotional connection that resonates long after the final note. It’s a feel-good moment that aligns perfectly with the brand’s mission of bringing people home.
The ad itself was more of a teaser—short but oh, so sweet.
He Gets Us: “What Is Greatness?”
In “What Is Greatness?”, He Gets Us makes a powerful statement about what it means to be great. Set to Johnny Cash’s “Personal Jesus,” the ad spotlights unexpected moments of compassion—rivals shaking hands, strangers embracing, divisions fading. The final message lands hard: “He Gets Us. All of Us.”
This spot cuts through the noise with raw emotion and a bold challenge to rethink greatness. Instead of preaching, it shows—using powerful visuals and a legendary voice to drive the message home. In a game full of high-energy ads, this one wins by keeping it simple, human, and impossible to ignore.
Liquid Death: “Safe for Work”
Liquid Death’s Super Bowl debut takes office hydration to a whole new level. The ad features a mundane office setting where employees, seeking a mid-day refreshment, reach for Liquid Death’s canned water. As they crack open the cans, the atmosphere shifts dramatically—cubicles transform into concert stages, paperwork turns into confetti, and the once-dull office erupts into a full-blown rock concert. The tagline? “Murder Your Thirst, Not Your Productivity.”
This spot cleverly juxtaposes the monotony of office life with the rebellious branding of Liquid Death. By infusing a standard workday with unexpected energy, the ad reinforces the idea that staying hydrated doesn’t have to be boring. It’s a bold move that aligns perfectly with Liquid Death’s edgy image, making a memorable splash in their Super Bowl debut.
HexClad: “Unidentified Frying Objects”
Welcome to Area 51’s test kitchen, where Gordon Ramsay investigates some suspiciously advanced cookware technology. The celebrity chef’s encounter with possibly alien-engineered pans takes an even wilder turn when Pete Davidson “crashes” the party—literally.
This out-of-this-world collaboration proves that even high-end cookware can have a sense of humor. By mixing Ramsay’s culinary credibility with sci-fi silliness, HexClad creates a memorable moment that makes premium pan technology feel both aspirational and entertaining.
Duracell: “Brady Reboost”
Duracell’s Super Bowl spot brings back the Duracell Scientist, and this time, he’s got a high-profile test subject—Tom Brady. In a top-secret lab, Brady undergoes a high-voltage “reboost,” proving that with the right power source, he never runs out of energy. The ad leans into the fun, with Brady casually outrunning treadmills, throwing footballs through walls, and showing zero signs of slowing down.
This campaign electrifies Duracell’s message with humor, innovation, and the contrast of a legendary athlete known for his endurance. Brady’s robotic precision makes him the perfect fit for a brand built on long-lasting power, and the Duracell Scientist adds just the right dose of mad-scientist energy. It’s a fun, memorable way to remind everyone that when it comes to batteries—or quarterbacks—only the best go the distance.
ChatGPT: “The Intelligence Age”
OpenAI’s first-ever Super Bowl ad takes a big swing, placing AI alongside humanity’s greatest innovations. The spot unfolds in mesmerizing pointillism-style animation, tracing progress from fire to the printing press to, finally, ChatGPT. No robots plotting world domination here—just a vision of AI as the next big leap forward.
This ad makes AI feel less sci-fi and more everyday essential. By framing ChatGPT as part of an ongoing story of human ingenuity, OpenAI positions itself as a force for progress. It’s bold, it’s inspiring, and with 100+ million viewers watching, it cements AI as the next chapter in how we think, create, and connect.
Coffee-Mate Cold Foam: “Let’s Go Tongues”
Coffee Mate set expectations high with a Shania Twain teaser before the big game—but the actual ad hit a different note. After tasting Coffee Mate’s new cold foam creamer, a man’s tongue literally comes to life, belting out a tune in Twain’s voice. The surreal, borderline unsettling visuals left some viewers cringing rather than craving a creamy coffee upgrade.
This ad proves that weird can be wonderful—but only when it lands right. The Shania teaser built hype, but the final execution didn’t quite deliver the payoff fans expected. Instead of making cold foam irresistible, the spot became one of the night’s strangest, reminding brands that pushing boundaries is a gamble that doesn’t always pay off.
NFL: “Somebody”
NFL stars step off the field and into the community in “Somebody/It Takes All of Us.” Demario Davis, Arik Armstead, and Adam Thielen mentor kids in New Orleans, reciting the powerful mantra, “I am somebody.” The ad swaps highlight reels for real-life impact, showing the league’s commitment to shaping futures beyond the game.
Instead of flashy plays, the NFL leans into purpose here, proving influence isn’t just measured in touchdowns. The mix of star power and raw emotion makes this ad more of a call to action than a campaign.
Ram Trucks: “Goldilocks and the Three Trucks”
Actor Glen Powell, rocking some golden locks, takes a fairy-tale detour in search of the perfect truck. From dodging dragons in the Ram 2500 Rebel to soaring over volcanoes in the Ram RHO, he tests them all before finding the one that’s “just right.”
Just when he thinks his journey is over, the three bears show up—because of course they do.
This ad brilliantly blends nostalgia with horsepower, using a playful twist to showcase Ram’s versatility. By mixing adventure, humor, and a dash of fairy-tale magic, Ram proves that whether you need power, speed, or efficiency, there’s a truck that fits just right.
Hellmann’s: “When Sally Met Hellmann’s”
Romcom royalty Meg Ryan and Billy Crystal reunite at Katz’s Deli, recreating their iconic “When Harry Met Sally” moment—this time over a sandwich slathered in Hellmann’s mayo. Just when you think you know where it’s going, Sydney Sweeney delivers the legendary punchline for a new generation.
This ad is nostalgia done right. By blending a beloved cultural reference with modern star power, Hellmann’s delivers a crowd-pleasing mix of humor and heritage. The clever twist keeps it fresh, while the celebrity trio makes it instantly shareable across generations.
Laugh-out-loud moment: Billy Crystal’s “This one’s real” is the inside joke, perfected.
Pringles: “The Call of the Mustaches”
Pringles goes full mustache madness in this absurdly delightful Super Bowl spot. Adam Brody, faced with an empty Pringles can, blows into it like a snack-based conch shell—summoning a stampede of famous mustaches. Nick Offerman’s legendary ‘stache, James Harden’s beard, and even Andy Reid’s whiskers heed the call, racing through the streets to replenish the chip supply.
Their mission is heroic, but their execution? Not so much.
This ad leans into the ridiculous in the best way possible, turning Pringles’ mascot into a full-blown movement. It’s weird, it’s memorable, and it ensures that when you see a mustache, you’ll think of Pringles.
Check out the extended version here.
Budweiser: “First Delivery”
“First Delivery” puts a fresh spin on a classic Clydesdale tale, following a young foal on a determined sprint to complete his first-ever beer run. When a keg tumbles off the wagon, he seizes the moment—galloping across fields and small-town streets to finish the job.
While the ad that aired during the game was less than 30 seconds long, Budweiser released an extended version 12 days prior to the game. (We strongly encourage you to watch it.)
The extended cut is Budweiser at its best. It feels more like a blockbuster movie than a commercial, reminding us why the King of Beers is also the king of Super Bowl ads.
The sweeping visuals, heartfelt journey, and perfectly placed humor at the end give it viral appeal, while reinforcing Budweiser’s core brand message: loyalty, perseverance, and a legacy as enduring as the Super Bowl itself.
Coors Light: “Case of the Mondays”
Once again, Coors Light tackles the dreaded post-Super Bowl slump with “Case of the Mondays,” starring Timothy Simons. On a sitcom set, Simons repeatedly fumbles his simple line. The exasperated director hands him a 12-pack of “Mondays Light.” Simons takes a sip and finally gets it right—only to be replaced by a more competent actor.
This ad brilliantly taps into workplace struggles, using humor and self-awareness to make Coors Light the go-to cure for Monday mishaps. The sitcom setting makes it instantly relatable, while the lighthearted punchline keeps it fun and shareable.
Nike: “So Win”
Nike’s “So Win” isn’t your typical inspirational fluff. It’s a straight-up challenge to the ridiculous notion that women athletes—like Caitlin Clark, Sha’Carri Richardson, Sabrina Ionescu, A’ja Wilson, and Sophia Smith—can’t break barriers, shatter records, and generally kick butt.
The ad throws a spotlight on all the “wins” they’re told they can’t have—equal pay, respect, a level playing field. But these women? They’re not listening. They’re too busy proving everyone wrong
This ad is a mic drop moment. Nike nails the cultural conversation, aligning with a powerful movement. It’s meme-worthy, shareable, and likely to ignite social media. By calling out the “can’t wins,” Nike is selling empowerment. It’s a bold move that reinforces their brand identity and is likely to have lasting impact.
GoDaddy: “Act Like You Know”
Walton Goggins hilariously fumbles his way through jobs he has no business doing—from contaminating crime scenes as a clueless detective to launching his space partner into orbit.
When it comes to starting his real business, though, GoDaddy’s AI steps in to help turn his eyewear dreams into reality with the perfect tagline: “If your goggles ain’t Goggins, they don’t belong on your noggins.”
This ad turns imposter syndrome into pure comedy while showcasing AI as the ultimate business sidekick. By leaning into Goggins’ charm and self-deprecating humor, GoDaddy makes AI feel approachable and entrepreneurship less daunting. It’s smart, relatable, and—like the tagline—impossible to forget.
Watch the extended cut, which aired in the fourth quarter, here.
NYU Langone Health: “All-Stars Team Up with Victor Cruz”
NYU Langone Health teamed up with NY football legend Victor Cruz to see if the teamwork that makes them number 1 in quality care translates to the football field. They recruited a roster of all-stars from across the institution—doctors, surgeons, you name it—to see if their healthcare skills could win a game.
Turns out, Coach Cruz had his work cut out for him. These folks might be top-notch in the OR, but on the gridiron? Let’s just say Victor Cruz recommends they stick to saving lives, not catching passes.
The ad, on the other hand, is a great example of authenticity that works.
Novartis: “Your Attention, Please”
Novartis’ “Your Attention, Please” isn’t your typical Super Bowl chucklefest. It’s Wanda Sykes, folks, and she’s not messing around. This ad is a powerful message about breast cancer and the importance of early detection.
Sykes brings her signature wit and directness to the topic, cutting through the noise and delivering a crucial reminder with a touch of humor. It’s a serious subject, handled with the right balance of gravity and relatability.
Aligning their brand with a vital cause is a smart move for Novartis. This ad is likely to spark conversations, raise awareness, and potentially save lives. It’s a reminder that sometimes the most important message isn’t the flashiest, but the one that hits home. And when Wanda Sykes talks, people listen.
STōK Cold Brew Coffee: “Hollywood Magic”
STōK Cold Brew Coffee enlists Channing Tatum to inject some serious energy into Wrexham AFC’s locker room. Channeling his “Magic Mike” persona, Tatum critiques the team’s lackluster goal celebrations and, after a swig of STōK, launches into a dance tutorial that’s equal parts hilarious and impressive.
The players, initially bewildered, soon join in, turning the locker room into an impromptu dance floor.
This ad flawlessly blends celebrity appeal, humor, and brand messaging. The collaboration with Wrexham AFC, owned by Ryan Reynolds and Rob McElhenney, adds an extra layer of charm and broadens the ad’s appeal. It’s a bold move that not only entertains but also reinforces STōK’s brand identity as the go-to fuel for life’s energetic moments.
Angel Soft: “Bathroom Break”
Angel Soft makes its Super Bowl debut with a game-day strategy no one saw coming—inviting fans not to watch their commercial. “Bathroom Break” features Angel Soft’s animated mascot reminding viewers that right before halftime is the perfect “potty-tunity” to avoid missing the biggest moments.
This ad is brilliantly self-aware marketing—blending humor, practicality, and brand relevance into a spot people will actually remember. By turning its Super Bowl airtime into a public service announcement for bladder relief, Angel Soft leans into viewer behavior in the most unexpected (and useful) way.
Reese’s: “Don’t Eat Lava”
In this deliciously ridiculous spot, a deadpan scientist warns against the dangers of eating actual lava while demonstrating the much safer alternative—Reese’s new Chocolate Lava Big Cups. The commercial plays out like a public service announcement gone wrong.
The ad brilliantly introduces a new product variation by creating an absurd comparison that highlights its “molten” center. By taking an obviously unnecessary warning to comical extremes, Reese’s manages to showcase their product’s key feature while delivering the kind of humor that makes viewers want to share the joke.
NFL: “NFL Flag 50”
This commercial isn’t about helmets and pads. It’s about girls. And they run the game. Literally. The ad showcases the incredible skills, athleticism, and sheer joy of girls playing flag football. We saw some seriously impressive plays, a whole lot of smiles, and a powerful message about female empowerment.
This ad is a brilliant move by the NFL. It’s about the future of football, and that future is female. Flag football for girls is exploding in popularity, and this ad is likely to light the fire even brighter. It’s an inspiring message that celebrates athleticism, teamwork, and the power of girls on the field.
This ad could be a game-changer, inspiring a new generation of female athletes and changing the face of football.
Tubi: “Cowboy Head”
“Cowboy Head” is a delightfully bizarre tale of a boy born with a cowboy hat for a head—a not-so-subtle nod to his deep-rooted love for Westerns. While the world sees him as different, he embraces his one-of-a-kind identity, growing into a full-fledged Western icon.
This ad is pure Tubi—quirky, unexpected, and surprisingly heartfelt. By blending offbeat humor with a celebration of individuality, Tubi reinforces its brand as a place where everyone’s tastes are welcome, no matter how niche or unconventional. And if you happen to have a cowboy hat for a head, well, Tubi’s got a whole genre just for you.
Salesforce: “Dining Alfiasco”
Matthew McConaughey finds himself caught in a downpour at an outdoor restaurant, enduring a meal he didn’t order. Across the street, Woody Harrelson enjoys a cozy indoor dining experience. The mishap? A reservation app lacking Salesforce’s Agentforce AI, which would have anticipated the weather and adjusted the seating accordingly.
Salesforce cleverly uses humor to highlight the power of their AI, demonstrating how it can anticipate problems and create better customer experiences. It’s a smart strategy, associating their brand with convenience and problem-solving. In a world where seamless experiences are everything, this ad subtly positions Salesforce as the key to avoiding “Dining Alfiasco” and delivering top-notch service.
DoorDash: “DashPass Math”
Comedian Nate Bargatze hilariously justifies some seriously extravagant purchases—think cloning himself and hiring an opera singer—by pointing out how much he’s saved with DashPass. Zero delivery fees and reduced service fees add up, apparently.
This ad is a clever way for DoorDash to highlight DashPass value. Bargatze’s relatable humor makes the message stick. It’s not just food delivery; it’s smart food delivery. The over-the-top purchases, justified by savings, cleverly illustrate the program’s benefits without being boring.
The ad is also a demonstration of influencer marketing done right. Bargatze’s involvement with DoorDash began after he mentioned his frequent use of the service during a “Saturday Night Live” monologue.
Meta: “Who Eats Art?”
Chris Hemsworth and Chris Pratt stroll through an art gallery, sporting sleek Ray-Ban Meta smart glasses. Pratt’s glasses identify a banana duct-taped to the wall as a $6.2 million artwork. Unfazed, Hemsworth peels and eats the banana, leading to a frantic search for a replacement. Their quest is interrupted by Kris Jenner, who, with a knowing look, commands, “Hey Meta, call my lawyer.”
This ad brilliantly blends high-tech innovation with celebrity humor, showcasing the smart glasses’ AI capabilities in a playful narrative. The well-known personalities in a relatable, comedic scenario effectively highlight the product’s features while ensuring the content remains memorable and entertaining.
What’s Up With Hate: “No Reason to Hate”
Tom Brady and Snoop Dogg go head-to-head, listing absurd reasons for hating each other—different upbringings, different styles, even just vibes. Their back-and-forth is hilarious, but the underlying message is clear: Most reasons for hate are just as ridiculous.
As the banter winds down, both shake their heads at the fact that this conversation even needs to happen.
This ad is a perfect blueprint for using humor and celebrity power to deliver a serious message. By turning common prejudices into laughable excuses, it forces viewers to reflect on their own biases in a way that feels natural, not preachy.
The unlikely duo of Brady and Snoop makes the message even stronger—bridging cultural divides while proving that mutual respect is cooler than conflict. Simple, relatable, and thought-provoking, “No Reason to Hate” sticks the landing.
Nerds: “Shaboozey”
Rising music star Shaboozey brings his signature style to the candy world, turning a Nerds Gummy Cluster into an unexpectedly smooth experience. The spot plays like a mini music video, complete with dreamy visuals and a groove that’s as addictive as the candy itself.
This fresh take on candy advertising shows how a brand can break category conventions. By partnering with an emerging artist and embracing a more sophisticated vibe, Nerds transforms from playground favorite to cultural moment.
Lays: “The Little Farmer”
Lay’s goes straight for the heart with “The Little Farmer,” a touching tale of a young girl planting a single potato and caring for it through the seasons. After months of tending it, she finally harvests her prized spud—and watches it transform into a bag of Lay’s, ready to be shared with friends and family. It’s a wholesome, slow-burn journey from dirt to deliciousness.
This ad taps into nostalgia, patience, and the simple joy of food made with care. By returning to its roots—literally, Lays reinforces its farm-to-table authenticity without saying a word. It’s emotional, it’s memorable, and it connects.
Homes.com: “Still Not Saying We’re the Best”
Homes.com is back in the second quarter with Still Not Saying We’re the Best, and this time, Dan Levy and Heidi Gardner are really trying to keep it humble. But as competitors keep tripping over backhanded compliments, the case for Homes.com builds itself. Just when it seems like they might get away with not saying it, Morgan Freeman returns—because if anyone can make something sound official, it’s him.
This ad takes sequel marketing to the next level, keeping the humor fresh while reinforcing the brand’s message. Levy and Gardner’s deadpan delivery contrasts perfectly with Freeman’s signature gravitas, making the joke even stronger the second time around. Homes.com proves that the best marketing doesn’t always have to say it—it just has to show it.
Taco Bell: “Photobomb”
Taco Bell’s no famous people rule? Doja Cat’s not having it. In “Photobomb,” she hijacks real customers’ drive-thru moments, popping up in Taco Bell’s Live Más Drive-Thru Cams and making sure she’s the star of every shot. Fans just want their tacos—Doja wants the spotlight.
This ad is Taco Bell at its best—fun, fast, and fueled by fandom. By blending user-generated content with surprise celebrity moments, the brand turns everyday customer experiences into a viral-worthy spectacle. Whether it’s your Crunchwrap or the Super Bowl, Doja’s making it all about her—and Taco Bell is more than happy to let her.
NerdWallet: “Genius Beluga”
NerdWallet dives deep into the financial seas with “Genius Beluga,” introducing a chatty beluga whale who’s as savvy with savings as he is with swimming. This aquatic advisor pops up alongside a surprised boat passenger, offering pearls of wisdom on personal finance with a splash of humor.
By transforming a marine mammal into a financial guru, NerdWallet makes money management feel approachable and entertaining. This clever concept ensures that viewers associate financial planning with a friendly face (or snout), making the topic less intimidating and more engaging.
Häagen-Dazs: “Not So Fast, Not So Furious”
Vin Diesel, Michelle Rodriguez, and Ludacris ditch high-speed chases for a slow, scenic cruise in a Häagen-Dazs-branded Chevelle. When Ludacris urges them to speed up, they just crank up Smokey Robinson’s “Cruisin’”—and keep savoring their ice cream.
It’s a delicious parody of action movie tropes that subverts expectations by taking action stars known for speed and having them embrace slowness, delivering a hilarious, memorable contrast that perfectly aligns with its premium, indulgent brand.
Bud Light: “Big Men on Cul-de-Sac”
What happens when Post Malone, Shane Gillis, and Peyton Manning take over a quiet neighborhood? “Big Men on Cul-de-Sac” proves that no street is too sleepy for a Bud Light-fueled blowout.
When the block needs a boost, Malone and Gillis turn to the most logical solution—leaf blowers, launching Bud Light cans as party invites. Before long, grills are fired up, the bass is bumping, and Manning, rocking peak dad-core (jorts and all), delivers the final verdict: “This cul-de-sac is popping.”
This is Bud Light in its prime—big personalities, even bigger fun, and beer as the ultimate party starter. By mixing nostalgia with old-school block parties with meme-worthy chaos, the ad is engineered for viral success.
Hims and Hers: “Sick of the System”
In this powerful spot, a diverse group of real people share their frustrations with a healthcare system that seems designed to keep them stuck. No musical numbers or celebrity cameos here—just authentic stories of people fighting back against a system of one-size-fits-all solutions and restricted access to care.
The ad breaks Super Bowl convention by tackling a serious issue with raw honesty instead of humor or spectacle. By focusing on real experiences and emotional truth, Hims and Hers positions itself as a champion for change in healthcare while building authentic connections with viewers.
Poppi: “Soda Thoughts”
Poppi crashes the Super Bowl with Soda Thoughts, where Alix Earle, Jake Shane, and Rob Rausch wrestle with the ultimate dilemma—stick with sugary soda or level up with Poppi? The ad brings their inner monologues to life, making it clear that gut-friendly fizz beats sugar overload every time.
This spot is Poppi’s boldest play yet, using influencer power, humor, and eye-catching visuals to cement itself as the future of soda. By tapping into real consumer debates and making wellness feel fun—not preachy—Poppi proves that the best Super Bowl ads can shift the culture.
Salesforce: “Gate Expectations”
Matthew McConaughey (again—and we love it!) navigates a chaotic series of airport gate changes. Sound familiar? The ad hilariously captures the frustration of disjointed travel experiences, highlighting the need for seamless interactions. Salesforce positions its solutions as the answer, promising to meet and exceed customer expectations.
This ad cleverly uses humor to showcase a common pain point. By tapping into the universal airport frustration, Salesforce connects with a broad audience. It’s a smart strategy, associating their brand with ease and efficiency. In a world of constant connection, this ad subtly positions Salesforce as the key to stress-free customer service.
Jeep + Harrison Ford: “Owner’s Manual”
Jeep hands the wheel to Harrison Ford in a Super Bowl spot that’s less about specs and more about freedom, adventure, and making your own path. Seated in a cozy, fireside setting, Ford delivers the line that anchors the ad: “Life doesn’t come with an owner’s manual . . . that means we get to write our own stories.”
Cut to Jeep Wranglers dominating rugged landscapes, culminating in a not-so-subtle flex—a Wrangler overtaking a Ford Bronco on an open road.
This is brand storytelling at its finest; Jeep is selling a way of life. The ad reinforces Jeep’s legacy as the ultimate off-road machine, while Ford’s presence brings gravitas and nostalgia, appealing to longtime Jeep fans and new adventurers alike.
And you gotta love the last line: “This Jeep makes me happy, even though my name is Ford.”
Stella Artois: “The Other David”
Soccer legend David Beckham discovers he has a long-lost twin brother in America, portrayed by Matt Damon. The commercial follows Beckham as he travels to the U.S. to meet his twin, “Dave Beckham.” The two bond over beers and buffalo wings, with Damon showcasing his athletic skills by impressively kicking a football, cementing their sibling connection.
This ad cleverly uses star power and humor to highlight the connections people can form over a Stella Artois. The pairing of Beckham and Damon appeals to a broad audience, emphasizing the brand’s message that meaningful relationships can start with a shared beer.
Totino’s Pizza Rolls: “Chazmo Finally Goes Home”
Totino’s blasts off into Super Bowl stardom with “Chazmo Finally Goes Home,” featuring comedic duo Tim Robinson and Sam Richardson. In this E.T.-inspired farewell, our alien buddy Chazmo is set to depart Earth, clutching a bag of Totino’s Pizza Rolls.
But as the spaceship doors close, things take a darkly hilarious turn, leaving Robinson and Richardson to awkwardly downplay their connection to the extraterrestrial snack lover.
This ad serves up a perfect blend of nostalgia and edgy humor, positioning Totino’s Pizza Rolls as the ultimate intergalactic snack. By tapping into pop culture and delivering an unexpected twist, Totino’s not only entertains but also cements its place in the snack universe.
Cirkul: “You Got Cirkul”
Adam Devine, aiming to quench his thirst, accidentally orders 100,000 water bottles using AI. As his home fills to the brim with Cirkul bottles, Devine realizes that staying hydrated just got a whole lot more . . . crowded.
This commercial cleverly highlights the convenience of Cirkul’s hydration system while playfully nodding to the quirks of modern technology. By blending humor with a relatable tech mishap, Cirkul ensures viewers will remember to hydrate—preferably with fewer than 100,000 bottles.
Michelob Ultra: “The ULTRA Hustle”
In the most unlikely sports story since Air Bud, Willem Dafoe and Catherine O’Hara transform into pickleball sharks, hustling their way past genuine sports legends. These acting veterans take down NFL great Randy Moss, Olympian Ryan Crouser, and WNBA superstar Sabrina Ionescu—all while keeping their Michelob Ultras perfectly chilled.
The spot serves up a perfect mix of star power, sports culture, and surprising humor. The combination of tapping into pickleball mania and showcasing cross-generational appeal, scores Michelob Ultra points with both established fans and the next generation of light beer drinkers.
Dove: “These Legs”
Dove delivers a powerful message about the impact of body criticism on young girls in sports. The ad begins with a three-year-old girl joyfully running, accompanied by the caption, “At three, these legs are unstoppable.” It then shifts to highlight that by age 14, many girls feel self-conscious about their bodies, leading to a high dropout rate from sports.
This campaign aligns with Dove’s longstanding commitment to promoting body positivity and self-esteem. Here, Dove addresses the specific issue of body image in youth athletics to raise awareness and encourage a change in societal attitudes towards young girls’ participation in sports. The ad’s emotional narrative and relatable imagery make it a standout example of purpose-driven marketing.
Booking.Com: Get Your Stay Ridiculously Right
Booking.com enlists the Muppets to prove that no matter who you are—or what chaos unfolds—you’ll find the perfect place to stay. Miss Piggy demands boutique luxury while Kermit embraces the beach life, a family hilariously pivots from a honeymoon suite to a waterpark resort, and a bachelorette party rebounds from a poolside mishap to a Vegas dream trip.
This ad succeeds thanks to a blend of nostalgia, humor, and universally relatable travel mishaps. The Muppets’ timeless charm keeps the ad playful and engaging, while the message is crystal clear: Whether you’re a diva, a daredevil, or just in desperate need of a vacation do-over, Booking.com helps you get it ridiculously right.
Bosch: The More You Bosch
Antonio Banderas and a “Macho Man” Randy Savage look-alike team up in Bosch’s Super Bowl debut. In the teaser, Banderas effortlessly opens a stubborn pickle jar for his muscly friend, who struggles with the lid.
The wrestler, impressed, thanks “Tony,” who humbly replies, “Don’t thank me; thank Bosch for putting us in the same Big Game commercial together.”
This playful interaction sets the stage for Bosch’s first-ever Super Bowl ad, aiming to showcase the ease and efficiency of their products.
The ad cleverly pairs Banderas’s suave demeanor with Savage’s brute strength, using humor and star power to make a memorable impression.
Check out the extended cut here.
Final Whistle: The Best, the Bold, and the Bizarre
Super Bowl LIX delivered high-stakes football and even higher-stakes advertising, proving once again that the commercials are just as much a spectacle as the game itself. From celebrity chaos to marketing masterstrokes, this year’s lineup had us laughing, cringing, and questioning reality. (Seriously, who gave Pringles that much power?).
Some brands scored big, others fumbled hard, but one thing’s for sure—we’ll be talking about these ads long after the confetti settles. Until next year, keep your creative playbook fresh and your marketing game strong. See you at Super Bowl LX.