Are you getting the most out of your video content?
Many marketers limit their video distribution to one platform (YouTube, TikTok, etc.), missing out on the opportunity to amplify their message across multiple channels.
In this guide, we’ll explore 12 powerful ways to repurpose your video content to get the most ROI out of every video you produce .
Social Media Platforms
You already know the key players: Facebook, Instagram, LinkedIn, TikTok, and X. Some of these platforms are more video-centric than others, but a well-placed video can go viral on any of them.
When planning your campaign, use your past data to analyze your audience. That will help you determine which audiences will be most likely to interact with your video. (Facebook is better for B2C, LinkedIn is better for B2C, TikTok is better for younger audiences, etc.)
Blog Posts
Embedding videos in your blog content creates a multisensory experience that engages your audience on multiple levels. The content in each medium should be complementary: for example, text is scannable, so you can use text to summarize any points made in your longer video content.
Of course, some people prefer text to video, while others prefer the opposite. Using video transcripts for written content gives your video content marketing two bites at the apple.
Email Campaigns
If you’re already sending your followers newsletters or promotional emails, you can jazz it up by repurposing your video content into these formats. We recommend keeping it short and sweet!.
Not only does a video element set your content apart from the competition, but it can also boost your click-through rates.
Website Homepages or Landing Pages
If you’re already getting clicks on your web pages, engaging visitors with video content could be the next step to boosting those metrics further. These videos should be clear, concise, and valuable, providing information your visitor is already seeking.
If properly implemented, an effective video content strategy can also increase your conversion rates—a big plus.
YouTube Channel
Optimizing your videos for YouTube is a great way to repurpose video content. With over 120 million daily users, YouTube provides unparalleled opportunities to get your content in front of possible customers.
YouTube is all about the long game. If you can build a sizable subscriber base, your video content marketing should be both easier and more effective in the future, as you’ll already have a built-in viewership.
Webinars
Using video content as live or recorded webinars is a great use of video in marketing. Providing detailed information on demand will not only be appreciated by your followers but can also save your client-facing teams a lot of time by answering questions upfront.
Of course, there are multiple ways to repurpose webinar recordings. If you have lots of content available, you could even try a sound-only version, just like a podcast. (More on that later!)
Online Courses or Training Modules
Another easy way to use video in marketing is by creating educational content. This tactic could require some effort on the part of your team, but once you have some videos ready, you might be surprised at how useful they prove.
This is a top marketing tip for teams dealing with complex subject matters. Explaining details over text can be overwhelming; enhancing the learning experience with video is a better bet.
Internal Communications
Not all your video content needs to be client-focused. Videos can also be a great way to broadcast news to your team, including updates and training opportunities.
Rather than sending another easily missed email, using videos can be a great way to boost employee engagement while making sure your internal announcements are being noticed.
Paid Ads
Video ads work. (Just think of how many people watch the Super Bowl for the commercials!)
Of course, television commercials are just one way to reach customers. Making ads for TikTok, Instagram, or Facebook could provide superior returns, depending on your audience.
It’s expensive to make and broadcast video ad campaigns, so use reliable marketing techniques to get the most out of your video content strategy.
Customer Testimonials or Case Studies
When delivering a message, consider not just your audience but also your messenger. Turning customer stories into compelling videos can showcase the real-life applications of your product.
Don’t underestimate the potential of video testimonials to build trust. Customers trust other customers—you can use that to your advantage.
Podcast or Audio Content
Video doesn’t work in every context, because sometimes people prefer to listen rather than watch. That’s where audio content comes into its own.
Extracting audio from videos for “podcasts” is a great strategy if you have a large media library at your disposal. Ideally you’ll grow your audience over time, ensuring a steady stream of listeners. (Over 450 million people listen to podcasts worldwide!)
Even for one-off articles, repurposing video interviews as audio content can be effective if you feel your speakers’ visual surroundings are underwhelming. Turn your weakness into a strength.
Event Presentations
Finally, using video content in live presentations can be a great way to capture the audience’s attention while introducing new information. (Only do this if you are comfortable with your technology.)
You’ll want to keep the focus on your own personality, so we recommend using these video snippets to share highlights rather than a long, detailed info-dump. When it comes to using video in marketing, sometimes less is more.
Marketer’s Takeaway
One of the key advantages to video content is its incredible versatility. Thirty minutes of video can be spun off into dozens of pieces of content.
That said, don’t go overboard on time. Even ten- or fifteen-second videos can be incredibly powerful if used at the right moment, so identifying the optimal place for video should be a core priority for your video marketing strategy.
Repurposing a video across multiple platforms is the best bet. Now, go forth and repurpose!
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