The Better Blog

The great Stuart Smalley once hit the nail on the head in saying, “I’m good enough, I’m smart enough, and doggone it, people like me.” And not only are we unrepentant about quoting advice from a fictional 90s Saturday Night Live character, but we’re gonna double down on it. Because if you’re only thinking that… Read More…

Some business owners wish that they could expand their marketing efforts to Pinterest, yet they just aren’t sure how to even get started with this exciting social media website. Pinterest Marketing Expert Anna Bennett was kind enough to provide some insights into the success that she has enjoyed with White Glove Social Media, and she… Read More…

  Blog writing is an essential component of the Internet’s ecology: a place for people to share news, reviews, and personal insights with their friends and personal networks. As Google continues to shift their search algorithms to give preference to shared and backlinked articles, this trend is likely to increase, despite people’s misgivings about the… Read More…

  Consumers today are a smart and finicky bunch, and nothing turns them off more online than fluff content. And unfortunately, too many marketers out there believe that all you need to do to rank in Google and other major search engines is simply provide “content,” says Jon Stroker, COO for AdVision. “The fact of… Read More…

  Digital content is getting nosier and nosier, which means that brands hoping to get their message out have to be savvier than ever about grabbing eyes. High-quality visual content is more critical than ever. Text on its own is hollow; the brain processes visuals much faster than words, says Troy Coleman, senior visual designer… Read More…

  For small business owners and entrepreneurs, just launching your product or service can be tough enough without the crash course in business 101. That’s when a little education can go along way. Cue Firepole Marketing. “We teach marketing and general business principles to small business owners and entrepreneurs who are excellent at what they… Read More…

In December 2010, Kulwant Nagi’s life was a wreck. He’d qualified for a number of top master’s programs in the United States, but couldn’t afford them, when the time came. This resulted in Kulwant leaving home due to rising tensions and expectations. No master’s degree, no money, no career. It was at this time that… Read More…

  A decade ago, aspiring to a career in writing would earn you cross-eyed glances from parents, teachers, principals – even dentists, who might wait until their rubbery fingers were in your mouth to politely suggest “getting a real job”. Any career that was vaguely creative was deemed impractical, unstable, and a pipe dream –… Read More…

Telling a great story requires more than creativity and proper use of punctuation and grammar, a really good story also includes pictures. We live in a visual culture and images are an expected element in blog posts and other online content. A great image can be used to break up blocks of text while adding… Read More…

Marketing is a tough job no matter where you are; and as part of the Sambecketts team, Georgina Hillman is on the forefront of marketing. She sat down with us to discuss marketing, and why it’s an investment. You talk a bit about marketing as an investment, not a cost. Why is that, specifically? A… Read More…