How to Use AI for Performance Marketing

Generate ideas, gain insights, and optimize campaigns to drive better results—with real-world examples.

Microcommunity Marketing: How to Win Big With Small Groups

Discover how microcommunity marketing helps brands.

The “Most Interesting Man in the World”: How Dos Equis Lost Control of Its Brand

Discover how Dos Equis’ “Most Interesting Man in the World” became a meme legend—and what marketers can learn when a campaign grows beyond their control.

How to Build Your Own AI Business Advisor [Step by Step]

Learn how to build an AI-powered business advisor that delivers expert insights.

The Ad That Changed Everything: The Guardian’s “Points of View”

Learn how The Guardian’s iconic “Points of View” ad used perspective and storytelling to create a marketing masterpiece still relevant today.

How Nike’s “So Win” Campaign is Scoring Big

Discover how Nike’s “So Win” Super Bowl ad went viral, racking up 66M+ views and challenging double standards in women’s sports with a bold message.

How to Get 10x Better Results from AI

Optimize your AI content by mastering iteration. Learn how refining prompts and giving feedback turns generic AI output into high-quality, engaging content.

How CROs Can Use AI for Revenue Generation

Unlock new revenue streams with AI.

Holographic Marketing: What 3D Advertising Looks Like Today

Holographic marketing is transforming brand engagement with eye-catching 3D displays. Learn how businesses big and small can use this innovative tech.

The Greatest Marketing Comebacks of All Time

Discover how four brands pulled off legendary brand comebacks with bold marketing moves and game-changing strategies.