The Better Blog

Explore the iconic 80s campaign with Michael Jackson that captured a generation, redefined celebrity endorsements & established Pepsi as Coke’s first real rival.

Discover how comedian Shane Gillis in the wrong place at the right time helped Bud Light use humor and authenticity to reconnect with its core audience.

Learn how to use AI for interview preparation. Get expert tips for success with AI prep for job or subject matter expert (SME) interviews.

Quick Summary Sainsbury’s Christmas ad “The BFG and Sophie” combines Roald Dahl’s beloved character with a real-life employee for a heartwarming tale. Nostalgia, authentic storytelling, and breathtaking visuals made this campaign a standout in the holiday lineup. “The BFG and Sophie” is a lesson in crafting marketing magic that’s equal parts charm and strategy. What… Read More…

Quick Summary Coca-Cola’s 1971 “Hilltop” ad captured a global audience by combining emotional resonance, cultural unity, and a timeless melody. It became a landmark campaign by focusing on a universal message of togetherness that transcended language and borders. Decades later, the ad was reintroduced to new audiences in the series finale of “Mad Men,” reaffirming… Read More…

Learn how to use an AI title generator to create webinar title ideas that can mean the difference between a packed house and an empty waiting room.

Learn how GoPro’s “Million Dollar Challenge” marketing campaign turned customers into brand ambassadors with user-generated content.

Discover how Liquid Death’s “Soap for Psychos” Dirt Murderer campaign with Dr. Squatch went viral, blending horror and humor for a killer marketing hit.

Learn how to create a perfect AI-powered elevator pitch that captures attention. Our guide and video make crafting an elevator pitch with AI fast and easy.

Discover how Workday’s ‘Rock Star’ campaign uses humor and celebrity appeal to shake up B2B marketing, proving that even HR and finance can go viral.