How a Rotating Cast of Colonels Saved KFC
Discover how KFC’s Rotating Colonels campaign revitalized a struggling brand, achieved 3% sales growth, and created 400+ million media impressions through strategic celebrity casting.
12 Marketing Use Cases for Google’s NotebookLM
Discover 12 marketing use cases where NotebookLM beats ChatGPT.
How To Go Viral on TikTok [+ 11 Examples]
Discover how to go viral on TikTok with 10 proven strategies.
How Custom AI Sales Assistants Help You Close More Deals
Give your sales team a real-time advantage with custom AI sales assistants.
7 Communication Challenges Facing Pope Leo XIV
Explore how Pope Leo XIV must navigate global brand communication, and learn seven key messaging lessons for marketers dealing with divided audiences.
Absolut Genius: How a Bottle Built a Billion-Dollar Brand
Explore how Absolut turned a two-word template and minimalist packaging into one of advertising’s most successful and artistic triumphs.
How To Do Competitive Positioning With AI
Learn how to use AI for competitor analysis.
How to Write a Content Brief with AI: Examples, Tips, and the Best Tool
Learn how to master the creation of a content brief with AI.
How Mark Carney Won Canada With Calm, Clarity, and Credibility
Learn how Mark Carney used clear, credible messaging to win Canada’s election—and learn communication strategies that build real trust.
How “Subservient Chicken” Boosted Burger King’s Bottom Line
Discover how Burger King’s “Subservient Chicken” used interactive content, humor, and mystery to drive 400M impressions—and transform digital marketing.