How truth Lit a Fire Under Big Tobacco
Discover how the Truth campaign slashed teen smoking by 22% with peer-led messaging, real documents, and anti-industry rebellion.
How Yurong Jiang Spun a Washing Machine Into a Viral Commencement Speech
Discover how Yurong Jiang’s Harvard graduation speech turned a washing machine mishap into a masterclass in strategic communication that bridged cultural divides.
AI Is Coming for Agencies: A Marketer’s Guide
Learn how AI is shaking up advertising.
How Canva Reinvented the Product Launch
Explore how Canva Create 2025 used hybrid programming and participatory design to elevate event marketing into a full-scale experiential growth strategy.
Nintendo’s Switch 2: How to Build Hype With Strategic Silence
Discover how Nintendo’s Switch 2 campaign used silence, nostalgia, and surprise MLB branding to build viral buzz and fuel demand worldwide.
Tudum: How Netflix Made Marketing Must-See TV
Explore how Netflix’s Tudum 2025 turned a two-second sound into a global live event, generating 1.4B impressions and redefining fan engagement.
From Rocks to Romance: De Beers’ $6 Billion Diamond Marketing Playbook
Explore how De Beers’ “A Diamond is Forever” built a market, reshaped tradition, and delivered the most iconic slogan in advertising history.
The Art of the Takeback: How Taylor Swift Rewrote the Rules of Music Marketing
Explore how Taylor Swift’s “Taylor’s Version” campaign redefined brand ownership and turned loss into one of the most successful rebrands in music history.
How To Create AI Video With Google Veo
Discover how to create cinematic marketing videos with AI tools.
“Creativity Goes On”: How Apple Eased Hard Times With a Soft Sell
Discover how Apple’s “Creativity Goes On” helped the world through a pandemic with authenticity, sensitivity, and the power of human connection.