From Rocks to Romance: De Beers’ $6 Billion Diamond Marketing Playbook
Explore how De Beers’ “A Diamond is Forever” built a market, reshaped tradition, and delivered the most iconic slogan in advertising history.
The Art of the Takeback: How Taylor Swift Rewrote the Rules of Music Marketing
Explore how Taylor Swift’s “Taylor’s Version” campaign redefined brand ownership and turned loss into one of the most successful rebrands in music history.
How To Create AI Video With Google Veo
Discover how to create cinematic marketing videos with AI tools like ChatGPT, Google Veo, and Suno—faster, cheaper, smarter. No film crew required.
“Creativity Goes On”: How Apple Eased Hard Times With a Soft Sell
Discover how Apple’s “Creativity Goes On” helped the world through a pandemic with authenticity, sensitivity, and the power of human connection.
Cruise Control: The Brand Strategy That Rebuilt Tom Cruise’s Reputation
Discover how Tom Cruise’s death-defying stunts and strategy rebooted his brand and redefined blockbuster marketing.
How To Measure AI SEO Traffic [+ Prompts and Examples]
AI tools like ChatGPT are already driving traffic to your site. Learn how to track it and gain an edge in the fast-moving world of AI SEO.
How a Rotating Cast of Colonels Saved KFC
Discover how KFC’s Rotating Colonels campaign revitalized a struggling brand, achieved 3% sales growth, and created 400+ million media impressions through strategic celebrity casting.
12 Marketing Use Cases for Google’s NotebookLM
Discover 12 marketing use cases where NotebookLM beats ChatGPT. Analyze documents, align messaging, and generate source-backed content with speed and clarity.
How To Go Viral on TikTok [+ 11 Examples]
Discover how to go viral on TikTok with 10 proven strategies from successful creators—from crafting perfect hooks to leveraging trends and platform-specific features.
How Custom AI Sales Assistants Help You Close More Deals
Give your sales team a real-time advantage with custom AI sales assistants. Instantly handle objections, create call strategies, and close more deals—faster.