The Marketer’s Guide to Comet: Perplexity’s AI Browser
Use Comet for research, analysis, and validation.
How Jack Black Turned B-Movie Camp Into A-List Buzz
Learn how Jack Black’s Anaconda remake announcement video transformed skepticism into viral excitement through self-aware content marketing.
Reputation Rescue: How Johnson & Johnson Saved Tylenol
Learn how Johnson & Johnson’s crisis response to the Tylenol murders rebuilt trust through swift action, clear communication, and safety innovation.
Marketing Case Study: Sydney Sweeney Has Great Jeans
Discover how American Eagle’s viral ‘Great Jeans’ campaign with Sydney Sweeney sparked controversy, drove engagement, and boosted brand reach.
How to Measure AI Search Traffic
Track AI referrals now and put yourself ahead of the curve.
ChatGPT Agent Mode for Marketers
Future-proof your marketing for AI-led search.
How Gwyneth Paltrow Saved Astronomer’s Kiss-Cam Catastrophe
Astronomer turned a viral kiss-cam flop into a marketing win with Gwyneth Paltrow. See why this crisis marketing example is a trendjacking triumph.
How Dawn Turned Crisis Response Into Liquid Gold
Learn how Dawn’s quiet role in the BP oil spill cleanup turned trust into brand gold. Here’s a hint: Authenticity, not advertising, built an iconic moment in history.
Why Mastercard’s “Priceless” Campaign Never Expires
Learn how Mastercard’s “Priceless” campaign turned a brand crisis into a cultural icon with emotional storytelling, global reach, and 25+ years of impact.
From Hellraiser to Household Name: The Ozzy Osbourne Branding Story
Discover how Ozzy Osbourne built a $220M personal brand through raw authenticity, cross-generational appeal, and chaos-as-strategy.